The document provides information about Cafe Malaysia 2017, an exhibition and convention for the coffee and tea industry in Malaysia. Some key details:
- Cafe Malaysia 2016 saw 102 exhibiting companies from 13 countries and over 8,000 visitors from 44 countries.
- The coffee consumption in Asia is growing significantly at over 3.5% annually and cafe culture is booming in Malaysia.
- Cafe Malaysia 2017 will be the largest gathering of coffee and tea industry players, with projections of 150 exhibitors from 15 countries and over 8,000 public and trade visitors.
- The event will showcase equipment, machinery, supplies and products for cafes and restaurants across various categories.
This document provides information about Café Asia & International Coffee and Tea Industry Expo 2017, which will take place from March 2-4, 2017 in Singapore. The expo will showcase coffee, tea, and related products from over 150 exhibitors from 20 countries. It will also feature competitions like the Singapore National Cup Tasters Championship and the Singapore National Barista Championship. Past expos saw over 8,000 trade and public attendees generating an estimated $42 million in sales. The document promotes the opportunities for businesses to expand in the fast-growing ASEAN market by participating or attending the expo.
Café Coffee Day pioneered the café concept in India in 1996 and has since grown to over 500 cafes across 134 cities. It uses a Management Information System (MIS) to manage its large operations and supply chain. The MIS department oversees billing, inventory control, data analysis and technology solutions. It collects sales and customer data from cafes using a centralized POS system. This data helps with supply chain management, demand forecasting and introducing new products. The MIS also facilitates transfer of inventory between cafes and tracks the location performance. However, maintaining the MIS requires substantial investment and constant monitoring and workforce training.
Oldtown White Coffee Company is a Malaysian coffee shop chain established in 1999 with over 180 cafes. It produces instant coffee and tea mixes for retail and foodservice. The company obtained halal certification in 2002 and expanded into cafes in 2005, now operating over 207 cafes. It seeks international franchise partners and maintains high food quality standards. Financially, Oldtown has been profitable with growing net profits in recent years and seeks to expand further into new markets. Franchise applicants require a minimum net worth of RM1 million and liquidity of RM600,000.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
The document discusses opening a new specialty coffee shop called Whatever the Weather. It will offer high-quality coffee drinks and pastries. The cafe aims to become the best new coffee bar in the area and turn a profit in the first month. Keys to success include attractive store design, well-trained employees, and marketing to build a loyal customer base. The cafe will create a relaxing environment where customers can socialize over quality products.
The document provides an executive summary of the Café Malaysia 2016 exhibition including key details such as:
- It was the 2nd International Café Equipment, Supplies & Technology Exhibition held from January 14-16, 2016.
- There were 102 exhibitors from 13 countries and 8,705 visitors from 44 countries.
- The exhibition was held at the MATRADE Exhibition & Convention Centre and was endorsed by MATRADE and other Malaysian organizations.
Infinitea is a franchising company focused on providing high quality milk tea and tea drinks. They offer hands-on training to franchise owners and rely on owner operations for success. The document discusses Infinitea's application requirements, mission to provide the best tea experiences using fresh ingredients, and goals to bring milk tea closer to customers. It also includes an analysis of the company's strengths, weaknesses, opportunities, and threats, as well as details of its marketing mix, strategies, and store operations.
This document provides information about Café Asia & International Coffee and Tea Industry Expo 2017, which will take place from March 2-4, 2017 in Singapore. The expo will showcase coffee, tea, and related products from over 150 exhibitors from 20 countries. It will also feature competitions like the Singapore National Cup Tasters Championship and the Singapore National Barista Championship. Past expos saw over 8,000 trade and public attendees generating an estimated $42 million in sales. The document promotes the opportunities for businesses to expand in the fast-growing ASEAN market by participating or attending the expo.
Café Coffee Day pioneered the café concept in India in 1996 and has since grown to over 500 cafes across 134 cities. It uses a Management Information System (MIS) to manage its large operations and supply chain. The MIS department oversees billing, inventory control, data analysis and technology solutions. It collects sales and customer data from cafes using a centralized POS system. This data helps with supply chain management, demand forecasting and introducing new products. The MIS also facilitates transfer of inventory between cafes and tracks the location performance. However, maintaining the MIS requires substantial investment and constant monitoring and workforce training.
Oldtown White Coffee Company is a Malaysian coffee shop chain established in 1999 with over 180 cafes. It produces instant coffee and tea mixes for retail and foodservice. The company obtained halal certification in 2002 and expanded into cafes in 2005, now operating over 207 cafes. It seeks international franchise partners and maintains high food quality standards. Financially, Oldtown has been profitable with growing net profits in recent years and seeks to expand further into new markets. Franchise applicants require a minimum net worth of RM1 million and liquidity of RM600,000.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
The document discusses opening a new specialty coffee shop called Whatever the Weather. It will offer high-quality coffee drinks and pastries. The cafe aims to become the best new coffee bar in the area and turn a profit in the first month. Keys to success include attractive store design, well-trained employees, and marketing to build a loyal customer base. The cafe will create a relaxing environment where customers can socialize over quality products.
The document provides an executive summary of the Café Malaysia 2016 exhibition including key details such as:
- It was the 2nd International Café Equipment, Supplies & Technology Exhibition held from January 14-16, 2016.
- There were 102 exhibitors from 13 countries and 8,705 visitors from 44 countries.
- The exhibition was held at the MATRADE Exhibition & Convention Centre and was endorsed by MATRADE and other Malaysian organizations.
Infinitea is a franchising company focused on providing high quality milk tea and tea drinks. They offer hands-on training to franchise owners and rely on owner operations for success. The document discusses Infinitea's application requirements, mission to provide the best tea experiences using fresh ingredients, and goals to bring milk tea closer to customers. It also includes an analysis of the company's strengths, weaknesses, opportunities, and threats, as well as details of its marketing mix, strategies, and store operations.
Cafena Inc. is an international direct selling company that was established in Toronto, Canada to bring European coffee and technologies to the Middle East. It opened offices in Dubai in August 2015 and Jeddah, Saudi Arabia in September 2015. As a retailer and supplier, Cafena focuses on Nespresso compatible capsules and provides a range of coffee machines, accessories and teas. Its vision is to be a leading specialty coffee retailer known for quality and innovation.
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
Cafe coffee day , recruitment & selection, training ,distrbution channel, TargetR0h!T ThAkuR
Café Coffee Day is India's largest coffee chain owned by Coffee Day, which owns coffee plantations. It was founded by V.G. Siddhartha to offer affordable, high-quality coffee experiences. Café Coffee Day sources coffee from the founder's plantations and has over 1450 cafes across India. It aims to be the preferred place for conversations over coffee, especially among college students and young professionals aged 20-30. Café Coffee Day provides consistently good service and hygienic food and drinks at its cafes nationwide.
The document analyzes the coffee bar industry in India. It discusses how coffee drinking has traditionally been restricted to domestic consumption in South India. It then provides an overview of the 7 P's of marketing mix used by Café Coffee Day. This includes describing their products, prices, promotion strategies, processes, people, and physical evidence. The document also includes a service blueprint of Café Coffee Day's customer experience and an analysis of how their servicescape and physical environment influences customers. Finally, it performs a SWOT analysis of the coffee bar industry in India.
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
This project report summarizes Café Coffee Day's business. It discusses CCD's history, products, expansion outside India, number of outlets, subsidiaries, target customers, competitors like Barista, and trends. CCD was founded in 1996 in Bangalore and owns over 1,640 outlets in India. It targets young customers and college students by opening outlets near educational institutions. While it faces competition from chains like Barista, CCD has maintained a strong position in the market due to its affordable prices and quality. The report provides an overview of CCD's operations and strategy.
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Café Coffee Day was started in 1996 as a retail arm of ABCTC, which grows coffee on its own estates. Café Coffee Day now has over 1530 outlets across India and a few other countries. It aims to be a affordable world-class coffee experience and targets youth aged 16-30 as its main customers. While Café Coffee Day has strengths like brand recognition and affordable prices, it faces threats from competition and an unorganized coffee market.
Retail management – a presentation on café coffee dayChahat Raj Kapoor
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
ANALYSIS OF MARKETING STRATEGIES : BARISTA VS CAFE COFFEE DAYSahiba Khurana
This document is a marketing project report on a study of customer perception and attitudes towards retail coffee chains Café Coffee Day and Barista in Delhi. It includes an introduction to the two companies, research objectives, methodology involving a survey of 50 people, data analysis showing Café Coffee Day is preferred, SWOT analyses of each chain, and a conclusion that both chains can improve through partnerships while Barista has a stronger brand image and Café Coffee Day offers better value.
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
This document provides an overview of the Coffee Day café chain in India. It discusses Coffee Day's corporate profile, history, divisions, competitors, marketing strategy using the 7Ps framework, and SWOT analysis. Coffee Day is the largest coffee chain in India, operating over 1000 cafes across 135 cities. The document evaluates factors important to customers when choosing a coffee shop, such as quality, menu items, pricing, location, and ambience, and rates Coffee Day's performance on these factors.
This document provides details on Coffeebean, a coffee distribution company, including:
- An overview of the company and its role in coffee distribution and marketing.
- Details on Coffeebean's coffee products and services, including sourcing directly from farmers in Karnataka to ensure quality and competitive pricing.
- The coffee manufacturing process from roasting and grinding beans to packaging.
- Market analysis showing strong growth in the coffee industry and Coffeebean's opportunity to capitalize in its target region.
- The distribution network and Coffeebean's role as a direct distributor and supplier to retail businesses.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
LEGAL OBLIGATIONS & REQUIREMENTS FOR ESTABLISHING A Bakery & Confectionary Bu...Tayyab Nihal
This report presents the Legal & Regulatory Obligations & Requirements which a business woman has to face in order to convert her small scale bakery business into a Private Limited Company
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
The document provides questions for a case study on Café Coffee Day (CCD), including conducting a SWOT analysis of CCD and recommending strategies it could adopt over the next 10 years. It also provides an annexure with updated statistics on CCD including the number of cafes, growth rate, customer demographics, spending habits, and perceptions. Short notes are requested on constraints in marketing strategy implementation and SWOT analysis.
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
This document provides a summary of a term paper on the coffee retail industry in India. It includes the following key points:
- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
The document presents the final presentation for an international marketing class. It summarizes the company's history, resources, mission, goals and marketing strategies for expanding operations from Pakistan into Dubai, UAE. Key points include conducting market research on consumer preferences in Dubai, identifying competitors in both countries, and developing promotion, distribution and pricing strategies tailored for the Dubai market. The presentation evaluates strengths and weaknesses of competitors to help position the company for success abroad.
Cafena Inc. is an international direct selling company that was established in Toronto, Canada to bring European coffee and technologies to the Middle East. It opened offices in Dubai in August 2015 and Jeddah, Saudi Arabia in September 2015. As a retailer and supplier, Cafena focuses on Nespresso compatible capsules and provides a range of coffee machines, accessories and teas. Its vision is to be a leading specialty coffee retailer known for quality and innovation.
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
Cafe coffee day , recruitment & selection, training ,distrbution channel, TargetR0h!T ThAkuR
Café Coffee Day is India's largest coffee chain owned by Coffee Day, which owns coffee plantations. It was founded by V.G. Siddhartha to offer affordable, high-quality coffee experiences. Café Coffee Day sources coffee from the founder's plantations and has over 1450 cafes across India. It aims to be the preferred place for conversations over coffee, especially among college students and young professionals aged 20-30. Café Coffee Day provides consistently good service and hygienic food and drinks at its cafes nationwide.
The document analyzes the coffee bar industry in India. It discusses how coffee drinking has traditionally been restricted to domestic consumption in South India. It then provides an overview of the 7 P's of marketing mix used by Café Coffee Day. This includes describing their products, prices, promotion strategies, processes, people, and physical evidence. The document also includes a service blueprint of Café Coffee Day's customer experience and an analysis of how their servicescape and physical environment influences customers. Finally, it performs a SWOT analysis of the coffee bar industry in India.
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
This project report summarizes Café Coffee Day's business. It discusses CCD's history, products, expansion outside India, number of outlets, subsidiaries, target customers, competitors like Barista, and trends. CCD was founded in 1996 in Bangalore and owns over 1,640 outlets in India. It targets young customers and college students by opening outlets near educational institutions. While it faces competition from chains like Barista, CCD has maintained a strong position in the market due to its affordable prices and quality. The report provides an overview of CCD's operations and strategy.
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Café Coffee Day was started in 1996 as a retail arm of ABCTC, which grows coffee on its own estates. Café Coffee Day now has over 1530 outlets across India and a few other countries. It aims to be a affordable world-class coffee experience and targets youth aged 16-30 as its main customers. While Café Coffee Day has strengths like brand recognition and affordable prices, it faces threats from competition and an unorganized coffee market.
Retail management – a presentation on café coffee dayChahat Raj Kapoor
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
ANALYSIS OF MARKETING STRATEGIES : BARISTA VS CAFE COFFEE DAYSahiba Khurana
This document is a marketing project report on a study of customer perception and attitudes towards retail coffee chains Café Coffee Day and Barista in Delhi. It includes an introduction to the two companies, research objectives, methodology involving a survey of 50 people, data analysis showing Café Coffee Day is preferred, SWOT analyses of each chain, and a conclusion that both chains can improve through partnerships while Barista has a stronger brand image and Café Coffee Day offers better value.
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
This document provides an overview of the Coffee Day café chain in India. It discusses Coffee Day's corporate profile, history, divisions, competitors, marketing strategy using the 7Ps framework, and SWOT analysis. Coffee Day is the largest coffee chain in India, operating over 1000 cafes across 135 cities. The document evaluates factors important to customers when choosing a coffee shop, such as quality, menu items, pricing, location, and ambience, and rates Coffee Day's performance on these factors.
This document provides details on Coffeebean, a coffee distribution company, including:
- An overview of the company and its role in coffee distribution and marketing.
- Details on Coffeebean's coffee products and services, including sourcing directly from farmers in Karnataka to ensure quality and competitive pricing.
- The coffee manufacturing process from roasting and grinding beans to packaging.
- Market analysis showing strong growth in the coffee industry and Coffeebean's opportunity to capitalize in its target region.
- The distribution network and Coffeebean's role as a direct distributor and supplier to retail businesses.
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
LEGAL OBLIGATIONS & REQUIREMENTS FOR ESTABLISHING A Bakery & Confectionary Bu...Tayyab Nihal
This report presents the Legal & Regulatory Obligations & Requirements which a business woman has to face in order to convert her small scale bakery business into a Private Limited Company
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
The document provides questions for a case study on Café Coffee Day (CCD), including conducting a SWOT analysis of CCD and recommending strategies it could adopt over the next 10 years. It also provides an annexure with updated statistics on CCD including the number of cafes, growth rate, customer demographics, spending habits, and perceptions. Short notes are requested on constraints in marketing strategy implementation and SWOT analysis.
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
This document provides a summary of a term paper on the coffee retail industry in India. It includes the following key points:
- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
The document presents the final presentation for an international marketing class. It summarizes the company's history, resources, mission, goals and marketing strategies for expanding operations from Pakistan into Dubai, UAE. Key points include conducting market research on consumer preferences in Dubai, identifying competitors in both countries, and developing promotion, distribution and pricing strategies tailored for the Dubai market. The presentation evaluates strengths and weaknesses of competitors to help position the company for success abroad.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
This document provides details about a proposed partnership business venture to open a coffee shop. The venture will be located in DC Colony, Gujranwala and involve 5 partners who will each contribute Rs. 10 lakh. The business will be a partnership registered under the Partnership Act of 1932. The estimated budget is Rs. 50 lakh. The document outlines the management structure, products and services offered, marketing and expansion plans, equipment, staffing and financial projections for the venture.
The 4th World Tea & Coffee Expo will take place from October 20-22, 2016 in Mumbai, India. The expo brings together over 90 exhibitors from various countries related to tea and coffee production and sales. It aims to facilitate networking, business expansion, and ideas exchange for stakeholders in the hot beverage industry. In previous years the expo has seen growth in both the number of exhibitors and visitors. It features country pavilions, new product launches, workshops, and a conference.
This document is a business plan for a proposed coffee shop called Rose Coffee Shop. It provides details on the ownership and management team, products and pricing, location, market analysis, sales and marketing strategies, and financial projections. The coffee shop aims to target students, faculty and staff at a nearby university by offering high-quality coffee, tea and snacks in a comfortable environment. It will differentiate itself from competitors by focusing on specialty coffee drinks and non-machine made beverages. The plan outlines tactics like promotions, loyalty programs and social media marketing to attract customers. Financial projections estimate the startup costs and forecast revenues and profitability. The owners bring food industry experience and intend to actively manage Rose Coffee Shop upon opening.
This document provides a business plan for a proposed coffee shop called Rose Coffee Shop. The summary includes:
- The coffee shop will be located near Jashore University and aims to attract students, teachers, and local community members.
- The plan outlines the ownership structure, proposed product offerings including coffee, tea and snacks, pricing strategy, and marketing approach through social media and on-campus promotions.
- Financial projections estimate monthly revenue of 210,000 Taka and net monthly profit of 90,000 Taka after the first year of operations.
This document discusses barriers Indonesian small and medium enterprises (SMEs) face when expanding overseas and how technology can help overcome them. It provides an overview of IndonesiaAccess, a digital marketplace that registers Indonesian products and SMEs and connects them with international buyers. The top five export markets for Indonesian goods are identified as Malaysia, the Philippines, China, Singapore, and Vietnam, with key export products to each listed. IndonesiaAccess aims to reduce barriers to help more Indonesian SMEs engage in international trade.
1. Café de Lipa targets working professionals seeking real brewed coffee to relieve stress. Their competitors include Starbucks, Coffee Bean and Tea Leaf, Figaro, and Seattle's Best.
2. The marketing plan focuses on promoting Café de Lipa's flagship "Kapeng Barako" coffee for its unique aftertaste, affordable pricing, promotions like a loyalty mug program, locations near call centers, and dominating the niche market for aged 21-40 professionals seeking relaxation.
This presentation explores opportunities for starting a successful coffee business. It discusses analyzing market trends, crafting a compelling business concept, mastering coffee roasting, building a strong brand, and employing innovative marketing strategies. The presentation emphasizes the importance of quality, sustainability, community engagement, and adapting to industry changes. Overall, it argues that embracing innovation, quality, and customers can help coffee entrepreneurs achieve success.
Coffee Zone is proposing to open a coffee shop in Multan that will offer a variety of coffee drinks and an eco-friendly environment. The business plan outlines executive summaries, situational analyses, marketing strategies, and financial projections over five years. Coffee Zone aims to increase sales by 30% annually, retain customer satisfaction, provide innovative products based on customer preferences, and offer a convenient location near colleges. The plan proposes competitive pricing, advertising in local newspapers, and focusing on young students and professionals as the target market.
Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
1. The document presents a marketing plan for Starbucks to enter the South African market by opening franchised locations, starting in Johannesburg.
2. Key details include an analysis of South Africa's demographics, economy, and growing coffee market. Competition from local coffee shops is identified.
3. The plan's objectives are to increase brand awareness, open a flagship location in Johannesburg, and gradually expand to other cities through franchising if successful. A budget is proposed focusing initially on newspaper advertising.
1. MATRADE EXHIBITION & CONVENTION CENTRE
12-14 2017
JAN
Your perfect brew awaits...
SHOW
BROCHURE
www.facebook.com/cafemsiawww.cafe-malaysia.com
Organised by: Hosted by:
Endorsed by: Supported by: Official Water
Filtration System:
2. Your perfect brew awaits...
Cafe Malaysia 2016
Statistic
102 exhibiting companies
from 13 countries
4747 sqm
gross exhibition area
8705 Visitors
from 44 countries
Total Sales Generated:
RM 11.3 million
Why Exhibit?
Why Malaysia?
Café businesses in Malaysia has grown every year. Lifestyle factors
converge to make the coffee industry strong at all times and it’s also
a place for fast-paced Malaysians to consider passing by as a part
of their day. Café Malaysia will continue to give the much needed
push to further fuel the growing demands and needs for more
sophisticated equipment and know-how to the industry and provide
unrivalled convenience for F&B professionals, entrepreneurs and
buyers to gain deeper insights into the local café scene.
Introduction
Coffee Wave Hits Asia!
In Asia, the coffee consumption is expected to grow at a
rate higher than 3.5%, keeping the positive trend of recent
years to achieve a volume of over 15.5 million 60-kilo
bags.
Average annual growth of instant coffee sales in Malaysia
has ranged between 8% and 10%. Coffee consumption in
Malaysia will be influenced by the rapid expansion of
coffee shop chains and shift in heightened demand in
specialty coffee.
The Asian market is very attractive for different industries because
of its rapid economic growth and population size. In the category of
hot drinks, this market has historically been dominated by tea, but
coffee consumption has grown exponentially in recent years.
Global Coffee Production at figure of 143.4 million,
estimated number of 60 kg bags of coffee produced in
2015/16. It’s 1.4 per cent increase in 2015/2016 compared
to 2014/2015.
The Global coffee trade accounting of 9.31 million bags
were exported in December 2015, compared with 9.18
million bags in December 2014.
Source: International Coffee Organisation (ICO)
Generate
sales leads
Meet & Network
with potential clients face-to-face
Establish
strategic partnerships
Heighten
product and brand awareness
Stay Update
with the latest trends & developments in
the industry
Showcase & Launch
your latest products and innovations
CAFE MALAYSIA 2017
EVENT HIGHLIGHTS
Cafe
40%
21%
17%
12%
10%
Restaurant / Bistro
Supermarket / Retail Chain / Hypermarket
Others
(F&B Consultants,
Bar / Pub,
Importer, Distributor)
Hotel /
Resort
Others (2%)
Specialty Teas /
Tea Bags / Tea Leave (5%)
Refrigeration / Cold Storage (6%)
Point Of Sales (6%)
Labelling / Packaging /
Disposable Paper Products (7%)
Ice Making Machines (6%)
Ice Cream / Gelato
Making Machines (6%)
Coffee & Espresso
Machines (9%)
Dispensing Machines (4%)
Barista Equipment (10%)Coffee Bean (13%)
Care & Cleaning
Solutions (3%)
Capsule Coffee &
Machines (10%)
Cafe Furniture (9%)
Beverage (4%)
By Products / Services of Interest
By Profile
The coffee consumption in Asia is significantly increasing and the
number of cafe sprouting rapidly across Asia and coffee industry
is the growing market in Malaysia.
Café Malaysia 2017 will present the largest gathering of coffee
and tea industry players to showcase equipment, machinery,
accessories and various supplies and products for the perfect
one-stop platform for industry professionals. Wake up and smell
the abundant business opportunities in the growing regional and
international counterparts.
3. CLEANING, FILTRATION &
REFRIGERATION
Water Filtration System
Care & Cleaning Equipment
Refrigeration System
Thermal Cooling System
F&B SUPPLIES
Carbonated Beverages
Coffee
Chocolate
Dairy
Desserts
Extracts
Flavours
Syrups & Sauces
Fruit Juices
Ice Cream
Sugar & Sweeteners
Tea
MACHINERY & EQUIPMENT
Decaffenator
Espresso Machine
Kitchen Equipment
Roasting, Brewing,
Grinding Equipment
Tea Processing Machine
Wet/Dry Processing Machine
SWEETS & BAKES MACHINERY
Auto Slicing, Filling & Packag-
ing Machine
Bagel Machine
Bakery & Pastry-Making
Machinery
Cake Showcase & Display
Chiller (Upright, Counter,
Display, Blast, etc)
Dough Divider & Rounder
Energy, Ventilation &
Air-Conditioning Technology
Encrusting & Moulding Machine
Gelato / Ice Cream Makers
Laboratory & Measuring
Instruments
Mixer (Planetary, Spiral, etc)
Oven (Deck, Rotary, Conven-
tion, Combo, Tunnel, Pizza, etc)
Proofer
Refrigeration Technology
Steamer
Waffles Machines
COMMODITIES /
RAW MATERIALS
Coffee Beans
Cocoa Beans
Tea Leaves
SWEETS & BAKERS
SUPPLIES & INGREDIENTS
Baking Agents
Raw Materials & Ingredients
Dairy & Flavours
Delectable Baked Goods
Chocolate & Exquisite Desserts
Supplies
Part-Baked &
Finished Products
Pastry-Making Items
Process Optimisation
Ice-Cream
Gelato
Yogurts
PACKAGING MATERIAL / PAPER
Coffee Filter Paper
Custom Printed Cups
Double Wall Compostable
Paper Coffee Cup
Coffee & Tea Packaging
Machines
Food Packaging Machines
Labels
Packing Equipment Paper
Take-Out Boxes
Tea Bag Paper
SUPPLIERS & SERVICES
Accessories
Associations
Barista Equipment
Brokers
Cafe Furniture
Cafe Interior Designers / Fitters
Cash Register
Catering Equipment
Distributors / Agents
Exporter & Importer
Logistics & Transport
Pest Controls
POS System
Semi-Manufactured Products
Tableware
Traders
Trade Media
Training & Educations
Uniform Supplier
OTHERS
Industrial & Specialty
Licensing & Franchising
Spares & Components
TRADE VISITOR PROFILE
EXHIBITOR PROFILE
Airline & Cruise Suppliers
Bakery & Confectionery Professional
Banqueting & Catering Managers
Baristas
Cafe & Restaurant Owners
Canteen Operators
Certifiers
Chained Coffee Shop and Teahouses
Chefs
Coffee & Tea Distributors, Exporters & Packers
Country Club & Bar Managers
Entrepreneurs
Evaluators & Inspectors
Fast Food Outlet Managers
Food Services Management Personnel
Franchise Operators
Hotel, Cafe & Resort Management Personnel
Hotel & F&B Managers
Independently-Operated Coffee Shop
Institutional and Commercial / Associations
Manufacturers of Coffee & Tea Extracts
Planning to Operate a Cafe / Teahouse
Purchasing Managers & Buyers
Retail Chain & Hypermarkets Personnel
Wholesalers & Retailers
2017 EVENT PROJECTIONS
4,747sqm
gross exhibition area
150exhibitors
from 15 countries
8,000public visitors
4,000trade professionals
What the exhibitors say about Cafe Malaysia!
Throughout the 2 days experience, we have a lot of exposures, and we have people
from different background, people from business-based, home-based and student.We
are given the opportunity to meet a lot of people. Overall, the exhibition is great!
VeZeon Dessert Kitchen, Reuben Ho, Business Development Manager
DaVinci Gourmet, Luiz Pedrosa, Director of Marketing
We are very happy to be here at the show and we find a great opportunity to meet with
our customer and talk to the new customer about our brand. It’s great to be here.
Global Coffee Resources, Michael Gibbons, VP - Brand Marketing
A lot of cool people interested in coffee, they came around and visited our booth, we
were able to talk to them show them our product and have a very interesting conversa-
tion. There’s a lot of coffee expert and of cause, we have a barista competition in this
exhibition. It’s always interesting.
Coffex Coffee, Sarah Joy, Marketing Executive
Café Malaysia is a great place to network, to meet people in the same industry and
even other industry that is similar so we get people grow, and help other grow as well.
We really look forward to being part of this again in the future.
4. BOOTH RENTAL
Eligible SME’s company can apply for the Market Development Grant (MDG) by
MATRADE for participation in international trade fair / exhibition held locally or overseas.
Catergory
Shell Scheme
(Min. 9 sqm)
Bare Space
(Min. 18 sqm) RM 1,100
RM 1,250
Price / Sqm
Local Exhibitor
CEMS Conference & Exhibition (Malaysia) Sdn Bhd (1094731-P)
Tel: +603 6211 2438 Fax: +603 6206 2428 Email: cm@cems.com.my
For Enquiries
D2-U6-12, Solaris Dutamas (Publika), No 1 Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia.
Catergory
Shell Scheme
(Min. 9 sqm)
Bare Space
(Min. 18 sqm) SGD 440
SGD 500
Price / Sqm
Singapore registered companies who are participating in iMAP approved activities will
receive support of up to 50% of eligible core expenses
Overseas Exhibitor
Package includes:
Fascia Board with Company Name & Stand No.
White Partitions
Needle-Punched Carpeting
Single Phase Electical Socket (240V)
2 Fluorescent Lights
2 Folding Chairs
1 Information Counter (975 x 520 x 760mm Ht)
1 Waste Paper Basket
Shell Scheme Package Bare Space DOES NOT include booth structure, construction,
carpet, furniture, electrical fittings, nor any form of fittings.
Exhibitor is responsible for his own booth design construction,
floor coverings and furnishings. Electrical fittings must be
ordered from our Official Contractor.
Bare Space
Exhibition space
Boundaries marked by tape