Cafe Show Seoul: Nov.10-12, 2016 Cafe Show Vietnam: May 12-14, 2016 Cafe Show Beijing: July 8-10, 2016 Cafe Show Shanghai: Dec.7-9, 2016

1. Global Coffee Business Platform
www.cafeshow.com
BEIJINGSEOULSHANGHAIVIETNAM
WORLDCOFFEE
LEADERSFORUM
Asia No.1
Coffee Event

2. 2
Asia No.1
Coffee Event
Since 2002, Cafe Show became the most specialized coffee exhibition ever held in Korea. As
well known as an international test-hub for generating global business, marketing platform and
cultural development of cafe industry. Cafe Show is renowned as ‘Asia No.1 Coffee Event’. Not
to mention that Cafe Show covers not only coffee and tea but dessert, bakery, ice-cream, raw-
material, machinery & equipment, chocolate, cafe interior and franchise business.
With the goal of becoming the pioneer of new coffee culture and cutting-edge trends in Asia,
Cafe Show started to launch its brand show in China(Beijing, Shanghai) and Vietnam(Ho Chi
Minh City). Cafe Show now plays its key role as a gateway for global coffee industries to expand
their business at the ultimate Asia market.
Not only focusing on the aspect of business, economy and trade for global cafe industry, Cafe
Show also puts non-stop effort to become the informative platform of knowledge sharing
and exchange, by holding World Coffee Leaders Forum. As a first professional coffee forum
held in Asia from 2012, the grand mission of World Coffee Leaders Forum is to provide a
valuable insight of global coffee industry and seek methods for its sustainable development. By
discussing the current rising problems and finding solutions, it is now the gathering point of over
1,700 global delegates. The reciprocal bond between Cafe Show and World Coffee Leaders
Forum is now an indispensable factor for creating further synergy effect on the cafe industry in
Asia market.
In order to take a further step to your goal, please let us lead you to your ultimate achievements
into the World market.

3. 3
Why
Cafe Show?
· World top trade show in most dynamic and potential markets around the world
· Must-Attend exhibition for world coffee leaders and professionals
· Quality assured networking opportunities with the key players of the industry
Ultimate global business platform
WBC is landing on Seoul Int’l Cafe Show on 2017!
It is our honored to host world-class coffee competition and proud to be chosen as the right
place for gathering of coffee people around the world seeking for global acknowledgement.
· Strengthen your expertise by connecting to leading insights and market interaction
· Seek for a partner to collaborate and enhance your business strategy
Inspiration to specialization
· Hub of sharing state-of-the art information and knowledge of current trends
· Trend-setting place full of multicultural experiences
New culture blossom
BEIJINGSEOULSHANGHAIVIETNAM
WORLDCOFFEE
LEADERSFORUM

4. 4
05 / Cafe Show Seoul
06 / Cafe Show Beijing
07 / Cafe Show Shanghai
08 / Cafe Show Vietnam
10 / World Coffee Leaders Forum
Cafe Show Brand

5. 5
Title The 15th
Seoul Int’l Cafe Show 2016
(Cafe Show Seoul 2016)
Period Nov. 10(Thu) – 13(Sun), 2016 / 4 days
Venue Coex, Seoul, Korea
Organized by EXPORUM, Monthly Coffee Magazine
Supported by
Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,
Raw Material, Machine & Equipment, Chocolate,
Appetizer, Dessert, Cafe Interior & Consulting,
Franchise & Start-up
Special Activities Korea Barista Championship,
Korea TEAM Barista Championship
Master of Cupping, World Latte Art Battle,
Cafe Show Experts Seminar, Coffee Talk,
Coffee Training Station, Cherry’s Choice
Website www.cafeshow.com
Show Result 2015 555 Exhibitors from 35 Countries
140,730 Visitors from 76 Countries
SEOUL
사진제공_한국관광공사
BEIJINGSEOULSHANGHAIVIETNAM
WORLDCOFFEE
LEADERSFORUM

6. 6
Title The 4th
China Int’l Cafe Show Beijing 2016
(Cafe Show Beijing 2016)
Period July. 8(Fri) – 10(Sun), 2016 / 3 days
Venue China International Exhibition Center(CIEC),
Beijing, China
Organized by EXPORUM, CIEC
Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,
Raw Material, Machine & Equipment, Chocolate,
Appetizer, Dessert, Cafe Interior & Consulting,
Franchise & Start-up
Special Activities Cafe Show China Barista Championship,
Cupping Competition, I LOVE COFFEE,
Sweet Class, Cafe Show Seminar,
Coffee Art Exhibition, WBC All-Stars
Website www.cafeshow.com.cn
Show Result 2015 209 Exhibitors 600 Booths from 20 Countries
55,346 Visitors
BEIJING

7. 7
SHANGHAI
Title The 1st
China Int’l Cafe Show Shanghai 2016
(Cafe Show Shanghai 2016)
Period Dec. 7(Wed) – 9(Fri), 2016 / 3 days
Venue Shanghai New International Expo Centre(SNIEC),
Shanghai, China
Organized by EXPORUM
Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,
Raw Material, Machine & Equipment, Chocolate,
Appetizer, Dessert, Cafe Interior & Consulting,
Franchise & Start-up
Special Activities Cafe Show China Barista Championship,
Cupping Competition, I LOVE COFFEE,
Sweet Class, Cafe Show Seminar,
Coffee Art Exhibition, WBC All-Stars
Website www.cafeshow.com.cn
BEIJINGSHANGHAIVIETNAM
WORLDCOFFEE
LEADERSFORUM

8. 8
Organized by EXPORUM Vietnam
Sanctioned by World Coffee Events
Vietnam National
Barista Championship 2016
Concurrently Held with Cafe Show Vietnam
Title The 1st
Vietnam Int’l Cafe Show 2016
(Cafe Show Vietnam 2016)
Period May. 12(Thu) – 14(Sat), 2016 / 3 days
Venue Saigon Exhibition & Convention Center(SECC),
Ho Chi Minh City, Vietnam
Organized by EXPORUM
Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,
Raw Material, Machine & Equipment,
Chocolate, Appetizer, Dessert,
Cafe Interior & Consulting, Franchise & Start-up
Special Activities Vietnam National Barista Championship,
Coffee Brewing Station, Sweet Class,
WBC All-Stars
Website www.cafeshow.com.vn
VIETNAM

9. 9
WORLDCOFFEE
LEADERSFORUM
Period Nov. 10-13 July. 8-10 Dec. 7-9 May. 12-14
Venue
COEX,
Seoul, Korea
CIEC,
Beijing, China
SNIEC,
Shanghai, China
SECC,
Ho Chi Minh City,
Vietnam
Application
Deadline
Early-Bird
Application
Apr. 29, 2016 Feb. 26, 2016 Apr. 29, 2016 Dec. 31, 2015
General
Application
Sep. 30, 2016 Apr. 29, 2016 Aug. 26, 2016 May. 31, 2016
Booth
Type
Raw Space
(Space Only)
$2,400 $2,000 $2,400 $2,400
Shell Stand $2,800 $2,400 $2,800 $2,800
Premium
Booth
$3,000
Contact
Phone +82.2.6000.6687 +82.2.6000.6691 +82.2.6000.6691 +82.2.6000.6671
E-mail
info
@cafeshow.com
cafeshowchina
@cafeshow.com
cafeshowchina
@cafeshow.com
info
@cafeshow.com.
vn
Homepage
www.cafeshow.
com
www.cafeshow.
com.cn
www.cafeshow.
com.cn
www.cafeshow.
com.vn
Participation Guide
VIETNAM
WORLDCOFFEE
LEADERSFORUM

10. 10
The first professional coffee forum ever held in Asia!
Global coffee knowledge sharing platform
Full of valuable insight on global key coffee issues
Title The 5th
World Coffee Leaders Forum 2016
Period Nov. 10(Thu) – 12(Sat), 2016 / 3 days
Venue Coex, Seoul, Korea
Participants 1,500 participants from 50 countries
Official Language English (simultaneous interpretation provided in
Korean)
Program Official Program
Opening Ceremony, Welcome Reception,
Networking Party
Academic Program
Keynote Speech, Plenary Session,
Panel Discussion,
World Coffee Adventure Session,
Technical Session
Concurrent Event The 15th Seoul Int’l Cafe Show 2016
Website www.wclforum.org

11. 11
“Importance of Branding
the Origins”
Abdullah Bagersh
Chairman
African Fine Coffees
Association
“Construction of a Coffee
Brand”
Joseph Brodsky
Founder & CEO
Ninety Plus Coffee
George Howell
President & Ceo
George Howell Coffee LCC
“The Future of Quality
Coffee, Paths and
Detours”
“Cultural Values in a
Cup of Coffee”
Jason Wang
Founder & Director
Jascaffe China CO., LTD
“Different Times,
Different Coffee”
Ellie Hudson
Director of Professional
Development
SCAA
“Embracing Core Values to
Build a Successful Brand”
Brett Smith
President
Counter Culture Coffee
WCLF 2015 Speakers Highlights
Academic Programs
Adventure Session
Experts, Governments, and Associations from Coffee Producing Countries will
provide their own information about coffee, green beans, trade system with various
programs.
* 2015 Major Participating Countries : Colombia, Ethiopia, Burundi, India, Africa, Myanmar
Technical Session
Experts from all over the world are sharing their professional skills and knowledge
in Coffee. Participants in Technical Session have the opportunity to learn in depth
information and technique during presentations and demonstrations.
* Session led by Sasa Sestic(2015 WBC Champion),
Caleb Cha(2015 WLAC Champion), Michael Phillips, Trish Rothgeb
23 speakers from11 countries
Presentations from25 sessions
1,407 participants from50 countries
36.7% of all participants from outside South Korea
2015 REVIEW
WORLDCOFFEE
LEADERSFORUM

12. Cafe Show Secretariat
EXPORUM KOREA
T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com
Follow us to Explore Potential Asian Market!
May. 12-14, 2016
SECC, Ho Chi Minh City,
Vietnam
Nov. 10-12, 2016
COEX, Seoul, Korea
Dec. 10-13. 2016
COEX, Seoul, Korea
July. 8-10, 2016
CIEC, Beijing, China
Dec. 7-9, 2016
SNIEC, Shanghai, China