The document discusses the future of online services and ecosystems. Several speakers address how services will increasingly be shaped by big data, algorithms, and continuous user profiles to anticipate needs. There is a tension between customized experiences and becoming too disconnected from unexpected experiences and other people. Designing systems to support play, choice, sharing, and bending rules may help address this tension and allow online life to have a better flow.

1. the
future
of
online
services
Iskander
Smit,
info.nl
Club
of
Amsterdam,
February
17,
2011
h"p://vimeo.com/12187317

2. designing
to
force
choice
in
a
world
of
augmented
service
experiences

3. the
context
of
our
life
is
an
online
ecosystem

4. Stephen
Elop
The
ba"le
of
devices
has
now
become
a
war
of
ecosystems.

5. the
future
is
for
impulsed-­‐shaped
services

7. Kevin
Kelly
The
increase
of
diversity.
Services
adapt
to
the
context
of
that
one
person.
h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

8. h"p://gravity.com

9. Jesse
Schell
We
need
to
learn
our
children
to
be
curious.
Not
to
know
the
world. Text
http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse

10. sharing
as
default
war
of
a"enPon
augmented
knowledge
era
of
curiosity
instant
customizaPon
viral
is
a
posiPve
thing
social
living
all
devices
are
sensors

11. Tim
O’Reilly
Devices
will
all
have
sensors.
In
the
end
it
is
about
the
services
you
create
using
these
sensors.

13. growing
into
web
of
impulses
pagerank network
effect conversaPons big
data

15. all
about
big
data

18. Kevin
Slavin
We
live
in
a
world
that
is
more
and
more
shaped
by
the
algorithms.
We
get
disconnected
with
this
new
algo
world.
http://livestre.am/Bvlh

22. so...
We
are
living
are
life
in
online
ecosystems
Where
big
data
and
algorithms
creaPng
conPnuous
profiles
The
profiles
will
be
used
to
shape
the
services
to
match
our
future
needs

23. Paradox
of
an
augmented
enhanced
life

24. the
dark
side
of
usability
24

25. Hannah
Donovan
Make
magic
by
mixing
the
right
amount
of
expected
and
unexpected
experiences.
h"p://www.slideshare.net/hannahdonovan/interface-­‐magic

26. recognized
intermediate
client
behavior
data
user PC
portal
e-­‐mail
experience
connect
social
graph
social
webTV banner
log
on
account
data
digireader
mobile
tablet
...
ERP/CRM
data
profile
context
service
data

27. play
recognized
your
client
behavior
data
user PC
portal
e-­‐mail
experience
connect
social
graph
social
webTV banner
log
on
account
data
digireader
mobile
tablet
...
ERP/CRM
data
profile
context
service
data

29. Tom
Armitage
Bending
the
rules
is
essenPal
for
play.
People
and
rules
together
make
the
system.
h"p://vimeo.com/19242995

30. so:
we
will
design
for
choices
on
spot
spot
on
advice
choices
profile
shareable
behavior
knowledge
valuable instant

31. check
in/check
out
systems

32. play
money
€ ...

34. in
the
age
of
curiosity

35. in
the
age
of
curiosity
data
and
algorithms
will
shape
services
around
you

36. in
the
age
of
curiosity
data
and
algorithms
will
shape
services
around
you
and
will
we
use
play
to
design
behavior
to
let
the
system
flow

37. thanks!
h"p://about.me/iskandr
info.nl making
online
ecosystems
http://www.youtube.com/watch?v=2lXh2n0aPyw