Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Club med bm
1. BUSINESS MODEL (Club Med)
Customers and Their Jobs
People (French speaking) who want to take a vacation at a resort in a foreign country
Value Proposition
Resorts around the world where you can speak French and enjoy authentic French cooking
Customer Relationships
Personal relationship
Channels
Direct selling multichannel (online booking of hotel, telephone booking) .. Channel intermediaries (tour operators, trav
el agencies, incentive organizations)
Revenue Streams
Room rentals .. Village activity
Key Activities
Operating resorts .. Marketing
Key Resources
Employees .. Resorts
Key Partnerships
Travel agencies .. Tourist offices .. Airlines
Cost Structure
Purchases .. External services .. Wages .. Marketing