Cloud vs Set Top Box. Igor Khotin, IntroPro — Solution Architect. Report by Igor Khotin to NAB SHOW. Will the Cloud unleash an acid rain on Set Top Boxes (STB)? This is what many people want you to think. Others provide rational arguments why this is not happening. If you take a “long view” though...

1. STB Cloud
Igor Khotin
Solution Architect
ikhotin@intropro.com

2. STB is Morphing
STB
TV

3. Move to the Cloud
DVR functionality is slowly migrating from
the SET box to the Cloud
S O U R C E : S N L F I N A N C I A L I L C , 2 0 1 4
Internet-connectable STB shipments
S O U R C E : I H S , 2 0 1 5
By end 2017, traditional STB-based DVR households still dominate,
but Network and Cloud DVR households will have grown to 13%
Satellite Cable IPTV OTT STBs
STB-based
DVR HHs
Network
DVR HHs
CloudDVR
HHs
2013 2017

4. Is there a place for STB @SmartHome?
?

5. What if STB is the Cloud?
=

6. Capacity
1TB
on modern boxes

7. Private Clouds
Network
Attached
Storage
OwnCloud
Open Source Cloud
Storage
SeaFile
Open Source Cloud
Storage

8. Mesh Networks

9. STB Cloud Perspective

10. P2P mesh network

11. P2P mesh network
75%
Streamed from Peers

12. Solving CDN cost issue
Streaming cost using
central server
$Bn, est. annual
Video library size ‘000s
Because streaming on-demand
videos requires so much RAM,
media distributors such as cable
companies face exponential costs
if they attempt to offer a wide
range of movies through their
central servers

13. Adaptive Steaming @household

14. Traffic Peaks
S O U R C E : S A N D V I N E
Netflix Traffic Comparsion — House of Cards Season 3 Launch Weekend
Typical Weekend (Feb 19-22) House of Cards Launch Weekend (Feb 26 – Mar 1)

15. Smart Recommendation Engine

16. Opportunistic Content Delivery

17. Solve
• Bandwidth Peaks
• Bandwidth overutilization
• Storage and HW
underutilization

18. What about DRM?

19. Reward System
Blockchain

20. Reuse Bandwidth

21. Reuse Storage

22. Reuse Hardware
Capabilities

23. The tech is already
there!

24. ...and tech talent for the challenge is here!
Job Trends
S O U R C E : I N D E E D . C O M
DevOps Engineer Data Scientist

25. Gains when Applied
• Leverage existing
infrastructure
• Reduce First/Last Mile
congestion
• Reduce Back-end CapEx
• Improve QoS/QoE

26. Questions?
E-Mail: ikhotin@intropro.com
Web: intropro.com
Igor Khotin
Solution Architect