Innovations are necessary to ride the inevitable tide of change. In this analysi I try to make clear evidence of what could be the next paradigms in the Cloud-based organizations. In my research I tend to obtain a wider view of what is the current environment in the business core, what enables the IT transformation, why this process is natural and reflects immediate necessity in recent times (see chapter 1: It takes an ecosystem). Three business archetypes. I identify the possible future roles inside an organization who custody the abilities or hidden ambitions to evolve or adopt sooner the Cloud Computing model to add business value. Trying to answer the question “Why the need for Cloud Computing?” brought me to consider three different types of cloud application: cloud in Public Administration, in educational field (E-Learning) and in my personal experience in my job (cloud integration between two platforms). These three successful adoptions of cloud model make us think about how to improve services and invent new ones. Future paradigms (flash disks, Big Data and cloud-based streaming services, combined with the almost infinite resources of cloud providers (in terms of shared datacenters, memory and speed processing), lead the tendencies to the next evolution step: web-based and multi-platform applications. This technology-oriented achievement will reveal shifting behaviours in users and organizations and their dynamically changing needs. Cloud providers (I analyse in the last two chapters Amazon, Google, IBM and Microsoft) will continue to take part into a competition of most convenient tech offerings, but this should not be the main attraction point when talking about cloud models. The focal point is how cloud computing will determine new models of organizations and what areas are going to develop by introducing cloud in their strategic operations and future investments. That is challenging!