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Internal CLOUD
                                      Internal CLOUD




   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
   Do not remove source or attibution from any graphic or portion of graphic 




                                           The IT ecosystem: 
COST OF DELIVERING versus COST OF BUYING 
COST OF DELIVERING versus COST OF BUYING




   Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             55   * From SYMANTEC
   Do not remove source or attibution from any graphic or portion of graphic 
Factories get to nearly full utilization….
             IT should also…..




      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             56
      Do not remove source or attibution from any graphic or portion of graphic 




 Datacenters today have 30% utilization

                                                                                        100s different
Energy waste
    gy                                                                                    Software
                                                                                          products

                                                                                             25%
30% max in
                                                                                          utilization
  Storage
                                                                                         x86 servers
 Utilization



    Ala-carte
   telecomm                                                                             Hundreds of
    services                                                                             Enterprise
                                                                                         E t    i
                                                                                         Processes       57
      Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             57
      Do not remove source or attibution from any graphic or portion of graphic 
Standardized Equipment 
        Economies Of Scale 
        Economies Of Scale




                                                                                  58
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             58
Do not remove source or attibution from any graphic or portion of graphic 




            Traditional versus Cloud




Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             59
Do not remove source or attibution from any graphic or portion of graphic 
A huge paradigm shift is underway




         Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
         Do not remove source or attibution from any graphic or portion of graphic 




                    Standardized  Services  
                     Economies Of Scale 
                     Economies Of Scale

   “Application Image” is a sum of 
  infrastructure services and software 
    services needed to deliver an IT 
                 product

 Two types of IT services: 

 1. Infrastructure Services or Ensembles
                               Ensembles
 2. Software Services or Mashups
                          Mashups


                                                                                           61
         Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             61
         Do not remove source or attibution from any graphic or portion of graphic 
Service-Oriented Infrastructures




Infrastructure Services



        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             62
        Do not remove source or attibution from any graphic or portion of graphic 




 Service-Oriented Architecture




        Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             63
        Do not remove source or attibution from any graphic or portion of graphic 
WOA (mashups) vs SOA: evolution 




    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                                     64
    Do not remove source or attibution from any graphic or portion of graphic 




               The MASHUP “dream”
               MASHUPS
                                                                      (BPM) Process Manager


                                                                                                                  MDM
                                          assembly engine
                                                                                                            Master data manager



                         Enterprise Integration Bus




                                     Front- &                                                  Workflow
  eBusiness                                                               Financial
                                     Backoffice                                                     g
                                                                                               Management
  System                                                                  System
                                     System                                                    System
                Legacy                                  CRM                           SCM
                System                                  System                        System

    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                                     65
    Do not remove source or attibution from any graphic or portion of graphic 
The new Service-Based IT




                                                                               66
  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
  Do not remove source or attibution from any graphic or portion of graphic 




  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 
  Do not remove source or attibution from any graphic or portion of graphic 
Delegating the Power to the Cloud




    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             68
    Do not remove source or attibution from any graphic or portion of graphic 




    Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI                             69
    Do not remove source or attibution from any graphic or portion of graphic 
It’s Time for Every Organization to Ask: 
      Which Path Will We Choose?
     “Which Path Will We Choose?”




Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic 

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Epistemic Interaction - tuning interfaces to provide information for AI support
 

Cloud Computing

  • 1. Internal CLOUD Internal CLOUD Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic  The IT ecosystem:  COST OF DELIVERING versus COST OF BUYING  COST OF DELIVERING versus COST OF BUYING Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  55 * From SYMANTEC Do not remove source or attibution from any graphic or portion of graphic 
  • 2. Factories get to nearly full utilization…. IT should also….. Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 56 Do not remove source or attibution from any graphic or portion of graphic  Datacenters today have 30% utilization 100s different Energy waste gy Software products 25% 30% max in utilization Storage x86 servers Utilization Ala-carte telecomm Hundreds of services Enterprise E t i Processes 57 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  57 Do not remove source or attibution from any graphic or portion of graphic 
  • 3. Standardized Equipment  Economies Of Scale  Economies Of Scale 58 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 58 Do not remove source or attibution from any graphic or portion of graphic  Traditional versus Cloud Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  59 Do not remove source or attibution from any graphic or portion of graphic 
  • 4. A huge paradigm shift is underway Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic  Standardized  Services   Economies Of Scale  Economies Of Scale “Application Image” is a sum of  infrastructure services and software  services needed to deliver an IT  product Two types of IT services:  1. Infrastructure Services or Ensembles Ensembles 2. Software Services or Mashups Mashups 61 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  61 Do not remove source or attibution from any graphic or portion of graphic 
  • 5. Service-Oriented Infrastructures Infrastructure Services Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 62 Do not remove source or attibution from any graphic or portion of graphic  Service-Oriented Architecture Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  63 Do not remove source or attibution from any graphic or portion of graphic 
  • 6. WOA (mashups) vs SOA: evolution  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 64 Do not remove source or attibution from any graphic or portion of graphic  The MASHUP “dream” MASHUPS (BPM) Process Manager MDM assembly engine Master data manager Enterprise Integration Bus Front- & Workflow eBusiness Financial Backoffice g Management System System System System Legacy CRM SCM System System System Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  65 Do not remove source or attibution from any graphic or portion of graphic 
  • 7. The new Service-Based IT 66 Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  Do not remove source or attibution from any graphic or portion of graphic 
  • 8. Delegating the Power to the Cloud Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI 68 Do not remove source or attibution from any graphic or portion of graphic  Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI  69 Do not remove source or attibution from any graphic or portion of graphic 
  • 9. It’s Time for Every Organization to Ask:  Which Path Will We Choose? “Which Path Will We Choose?” Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI Do not remove source or attibution from any graphic or portion of graphic