Cloud computing is an umbrella term used to refer to Internet based development and services A number of characteristics define cloud data, applications services and infrastructure: Remotely hosted: Services or data are hosted on remote infrastructure. Ubiquitous: Services or data are available from anywhere. Insights of cloud computing *Types of cloud computing *Cloud Computing Market *Sneak Peak of top 5 players *Role of Intellectual Property Services in Software Technology Protection *Share of Cloud Computing Patents by Major Companies *Patent acquisition steps *Amazon case study

1. 1.
Cloud
Computing
Cloud Computing
Basic & Market
Overview

2. “
What is Cloud Computing?
An emerging computer paradigm where data
and services reside in massively scalable
data centers in the cloud and can be
accessed from any connected devices over the
internet.”

3. Cloud Computing
Source: *K. Jeffery and B. Neidecker-Lutz: „The Future
of Cloud Computing, Opportunities for European
Cloud Computing beyond 2010”. Expert Group Report,
January 2010.

4. Types of Cloud Computing
Source: *Michael
Hogan, Fang Liu, Annie
Sokol, Jin Tong, NIST
Cloud Computing
Standards Roadmap –
Version 1.0,
Special Publication
500-291, NIST Cloud
Computing Standards
Roadmap Working
Group, July 5, 2011.
#Software as a Service (SaaS)
Allows the consumer to use the provider’s applications running on a cloud infrastructure.
The applications are accessible from various devices through a thin client interface.
The consumer does not manage or control the underlying cloud infrastructure.
#Platform as a Service (PaaS)
Allows the consumer to deploy custom applications to the cloud infrastructure.
The applications are created using languages and tools supported by the provider.
The consumer only has control over the deployed applications and possibly their hosting
environment configurations.
#Infrastructure as a Service (IaaS)
Allows the consumer to provision processing, storage, network, and other basic computing
resources.
The consumer is able to deploy and run arbitrary software (ranging from OS to applications).
The consumer only has control over operating systems, storage, deployed applications, and
possibly limited control to select networking components e.g., host firewalls.

5. Cloud Computing Market
Overview - 2016
35 Billion $
Combined revenue from Public & Private cloud Infrastructure , Whoa!
That’s a big number, in 2015.
50 Billion $
Source: Forbes
http://www.forbes.co
m/sites/louiscolumb
us/2016/03/13/round
up-of-cloud-computin
g-forecasts-and-mark
et-estimates-2016/#2
935ee0874b0
Combined revenue from Public & Private cloud Infrastructure, in 2016
228 Billion $Estimated market size in 2026

6. Sneak Peek at Top 5 Players
Source:
http://www.crn.com/slide-shows/cloud/300079669/keeping-up-with-the-clo
ud-top-5-market-share-leaders.htm/pgno/0/2
Amazon
Commands 31% of Market Share in Cloud Computing
Microsoft – Azure Cloud
9 % Market Share
IBM IBM's SoftLayer public cloud, BlueMix PaaS
7 % Market Share
Google - Cloud Platform
4 % Market Share
Salesforce – SaaS Cloud Platform
4 % Market Share

7. Role of Intellectual
Property Services in
Software Technology
Protection
Case Study -
Amazon

8. Share of Cloud Computing
Patents by Major Companies
Source: http://www.ipwatchdog.com/2015/05/01/modest-patent-portfolio-amazon-web-services/id=57252/

9. Why Invest in Intellectual
Property
❏ Investment in Technology & Software Improvements needs to be
protected through Patents & other forms of IP protections.
❏ Use of IP Portfolio for Defense & Offensive Purposes
❏ Market Revenue from Patent Licensing & Selling Transaction
opens another line of revenue source
❏ Enjoy monopoly over a technology
Being a Market Player in Cloud Computing domain, Amazon
understands the need to invest in protecting its inventions
and proprietary technologies through patents

10. Amazon Looking to Expand Its Patent
Portfolio – What Strategy ?
Understand
the Domain
Identify &
Preparing a
Taxonomy
Identify
Keywords,
US Classes &
DWPI/IPC
Classes
Step 1: Perform a comprehensive Technology
Landscape to identify Key Market Player & their
Patent Portfolio.
Patent Acquisition
Mining Patents &
preparing the
Landscape
US
Class
DWPI
/IPC
Keyw
ords

11. Amazon Looking to Expand Its Patent
Portfolio – What Strategy ?
Visualize
Step 2: Visualize the Landscape Results &
Identify Key Targets
-Distribution of Assets across Sub-Technology Domains.
-Identify Major assignees/companies
-Year-wise filling trends
-Distribution of IP based on Patent Status (Granted / Application)
-Top 10 US/IPC Class-wise Distribution
-Heat Map showing distribution of Assets
-Major Inventors
Patent Acquisition

12. Amazon Looking to Expand Its Patent
Portfolio – What Strategy ?
Step 3: Amazon to identify technology white
spaces where it lacks patent
For Example – With Focus on Amazon AWS, Amazon has a strong
portfolio on the Managed Storage domain, however, Virtualization is one
of the area where it lacks patents in,
Patent Acquisition
Identify
White
Spaces

13. Amazon Looking to Expand Its Patent
Portfolio – What Strategy ?
Step 4: Identify Key Patent in identified
Technology Sub-Domain (Virtualization)
- (Manual) Deriving Business value of a patent & using B-Ranks.
-(Automated) Deriving /Evaluating the strength of a patent (broadness & commercial applicability) &
using T-Ranks
- (Automated) Ranking patents based on multiple parameters
For Example
- No. of Forward Citations +
- No. of Backward Citations -
- No. of Geographies +
- Claim Length -
- No. of Claims -
- Litigation Status +
- No. of available years of enforceability +
Patent Acquisition Patent
Ranking
Step 5: Top Ranked Patents
identified for potential
acquisition

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