Cloud solutions initially emphasized safety but security risks are now a major concern due to scale and lack of focus. Costs only increase over time, despite claims of savings. Much innovation involves digitizing existing processes rather than transforming functions. Buyers should develop private solutions and only use big companies for stability, audit security thoroughly, demand to see provider's usage, and focus on transforming processes before adopting tools. Even successful cloud companies are partnering for stability in changing mobile environments. Large established companies continue providing safety and innovation, despite costs.