Atlassian is an enterprise software company founded in 2002 in Sydney, Australia that develops products for software developers and project managers like Jira and Confluence. It serves over 35,000 companies globally including 85 of the Fortune 100 and has been profitable for the past 12 years. Atlassian utilizes a self-service sales model that allows them to reinvest in research and development while relying on word-of-mouth for growth.

1. Atlassian
Josh Hamet
jhamet

2. Dream Big, Work Smart, Deliver Fast
-Enterprise Software company that develops products geared towards software
developers and project managers
- Most notable products are Jira and Confluence
-Serves over 35,000 software companies globally including 85 of the Fortune
100
-Ex: Tesla, Coca-Cola,NASA, Ebay

3. History
- Founded in 2002 by Mike Cannon - Brookes and Scott Farquhar in Sydney,
Australia
- Financed the start up with a $10,000 credit card
- 87% Glassdoor rating
- Started a ShipIt day which is similar to Hackathon but not restricted to
devs (has helped produce some of their products such as Jira Service
Desk)
- In 2010, Atlassian raised $60 million in venture capital from Accel Partners
- Currently, evaluated at $3.3 billion

4. The Products
- Jira : Issue tracking application
- Confluence : Closed Wiki for Company Private Documentation
- Crucible - Collaborative Code Review
- Many More!
- All integrated with each other
- Example : When you complete an issue (ticket), you can assign it to QA,
see your commits and create code reviews, and communicate with team
members involved in issue

5. Competition
Slack vs. HipChat
Github vs. BitBucket
Asana vs. Jira
Key Difference : Atlassian has competitors for all these products but they’re all
integrated with each other

6. Revenue Model
Has made a profit for the past 12 years
Self service sales model
- allows them to spend more money on Research & Development
- all documentation,support requests,training material, etc on website
- rely on word of mouth and referral sales for its growth

7. The Sauce
Easy to use
Integration across all products
Don’t underestimate the value of having great company culture and employee
satisfaction
The lack of a sales team allows them to spend more money on improving the
products and experience for customers using their product

8. The Future
Recently announced it’s plan to IPO in the near future
Thanks to the rise of the tech industry, the need for these products have never
been higher
How often do we see burgeoning tech start ups actually make a profit?
Various products face competition such as Slack (HipChat), GitHub (BitBucket),
etc.