This document provides information on the history and theories of clothing. It discusses the origins of clothing dating back 100,000 years when animal skins were first worn. It then outlines four main theories for why humans began wearing clothes: modesty theory, projection theory, adornment theory, and immodesty theory. The document also discusses the purposes and needs for clothing, including protection, identification, status, and tradition. Finally, it covers elements of clothing like color, lines, texture, and common myths.

1. Appearance
Dress To Express

2. Origin of Clothing
100,000 YEARS Back!
Wearing
Animal Skin
(18,000 BC)
First Fabric
(100,000
Year)
Linen
Fibers
(6,000 BC)
Bark and
Hemp
Fibers
(5,500 BC)
Cotton Fabric
(5,000 –
4,000 BC)
Ancient Silk
(4000 BC)
Woolen
Fabric
(3,000 BC)

3. Theories Of Clothing
Immodesty Theory : Immodesty
theory or attraction has explained
that individuals may have
first preferred clothing in order to
attract the attention, rather than to
conceal, the human body.
Projection Theory : This
theory suggests that
clothes protect humans
from the elements,
animals or even
supernatural forces.
Adornment Theory
: This theory refers to
the decorative nature of
clothes and other forms
of appearances;
modifications for
purposes of display,
attraction or aesthetic
expression.
Modesty Theory : It
suggests that people first
wore clothing to cover or
conceal the 'private'
parts of the human body.
The modesty theory is
based on the idea that
morality is dependent
upon modesty, as
expressed through the
concealment of the
human body.

4. PURPOSE / NEED FOR
CLOTHING
Individual’s Choice

5. It’s hard to be nice if you don’t feel comfortable
Protection
Safety

6. It’s what you are and what you need
Gender
Identification
Uniform and
Identification

7. Reflection of you………..
Status
Accessories – Insignias,
Sanitization or Styles

8. From “Express” to “Impress”
Tradition
Decoration

9. Appearance
Dress how you want to be addressed

10. Introduction
• Right clothes are necessary
for health, poise and self-
respect.
• Dressing have impact on
oneself and others
• Your Clothes Coveys a lot
• Clothing takes the
form of symbols used
by individuals as a tool
for social interaction.
This forms non-verbal
communication
The most obvious element
of personal appearance,
and certainly the easiest
one to change, is what you
wear and how well-
groomed you look

14. Clothing Elements
The Plastics of Cloth design……

15. How To Influence Those Around You
With Color
Influencing people around you with color is easier than one
might imagine. So if you excel in other variables such as the
cut of your suit, the fabric, texture, weave, pattern, and
accessories, you can wield color like a weapon at the workplace.

16. Cloth-Color
Science
THE COLORS YOU WEAR
SAY A LOT ABOUT
YOU…………………

17. Grey is a mature color.
Wearing it can give you a bit of
an edge over your competitors if
you’re a younger guy competing
with experienced ones. It also
shows people you’re unbiased.
Blues are exceptionally
useful for job interviews,
trying to close a new
client or having to defend
yourself against
allegations (ahem…)

18. Red is great if you want to draw
people into you. It’s also a power
color.
Sticking with a deeper
burgundy over a bright red will
also make people view you as wise,
educated and helps earn you the
respect you deserve
White is a sign of purity
and refinement. It shows
people around you that
you’re a straight shooter
and one who prides
himself on being
organized.

19. Black is associated with power,
strength, authority, elegance,
formality, sophistication and
blend-in very easily. It shows you
mean business, but it can also
show people you value loyalty and
are respectful.
Green is a cool color
which often represents
tranquility, good luck and
health. Perhaps, Green is a
perfect option if you need
to keep your person
focused and calm

20. Useful tips!
1.Cloths with one color, adds to illusion to height.
2.Dark colored top with light colored bottom tends to shorten the height
of the wearer.
3.Contrast between dark and light also creates effective illusion.
4.Space filled with pattern seems larger than plain space.
5.Light colors stand out. Thus single color have bright look and good
combination of colors add the value of the garment

21. Cloth Design -
LINES
LINES ARE THE GREATEST
DEVICES OF FASHION
DESIGNERS…………

22. LINES
Line has different aspects including direction, thickness, sharpness of
edge and length. It provides the visual dimensions of length and width.
When lines combine, space is enclosed, forms and shapes are defined.
Lines offered a path of vision for the eyes when wearing an outfit, it
leads the observer’s eye.

23. Types of Lines
Straight Lines
1. Vertical,
2. Horizontal
3. Diagonal
4. Zig zag
Curved Lines
1. Softly
2. Fully

24. Vertical Lines - These produce an
illusion of added height to the outfit
design.
Horizontal Lines - These lines add
width to the garment and decrease the
apparent height,
Diagonal Lines - Diagonal line appears to
shorten and widen as the slant is closer to a
horizontal.
- Appears to lengthen as the slant is closer
to a vertical.
- Extended diagonal lines appears to
lengthen as the eye continues to move
upward
Zig-Zag Lines - eye activity caused by
zigzag lines, they tend to increase the
apparent mass or size of the area
covered by them.
Vertical
Lines
Diagonal
Lines
Horizontal
Lines
Zig-Zag
Lines

25. A curved line is very reminiscent of
our body contours. It can emphasize
femininity and give the illusion of
beauty. These lines are more romantic
by nature and are considered graceful.
Soft Curved Lines – This helps to
emphasize the body Curve softly. It
makes your design soft and supple.
Curved lines can also give the look of
youthfulness and vigor.
**This includes Soft round cuts
Fully Curved Lines – This is used
generally on cloth outlines to
Necklines, Hemlines, Jacket collars,
Sleeve cuffs and Frills.
Vertical Lines
Fully Curved Line
Garment
Soft Curved Line
Garments

26. Cloth Design -
Texture
HOW IT FEELS AND WHAT
IT REFLECTS…….....

27. Texture
• Each fabric holds a statement on its own
• Texture refers to the physical surface of a piece of cloth. Sometimes it has a visible unevenness
and sometimes it appears completely smooth. Texture can - but doesn't always - affect how the
color and pattern of the garment look."
• Texture also affects how the color is going to come out in the fabric and the pattern of the weaving
look.
• Then comes the most important thing about texture: comfort. No one likes to wear a piece of fabric
that’s rough or scratchy.
• Laboratory research ha confirmed that fabric and texture can evoke emotions.

28. Soft or clingy textures - reveal the figure
and emphasize figure irregularities.
Like- Chiffon, Jersey
Stiff or crisp textures - stand away from
the body and hide figure irregularities.
Like- Denims, Cotton, vinyl, taffeta, leather
Bulky textures seem to add volume to the
figure. Small figures are overpowered by
these textures, but they are good for tall,
slender figures. They can be used to balance
an irregular figure.
Like- tweeds, boucle, sweater knits
Dull finishes absorb light and generally make
the figure look smaller. They are suitable for
all figures.
Like- flannelette, broadcloth, gingham
Soft or
clingy
textures
Bulky
textures
Dull
finishes
Stiff or
crisp
textures

29. Shiny fabrics make the figure appear larger
and reveal figure irregularities. Shiny
fabrics are best for average to slim figures
that have regular proportions.
Like- satin, sequins, lame, silk
Coarse or rough fabrics are good choices
for average to slim figures. They add volume
to large figures and overpower small figures.
Like-Jute, Linen
Smooth (not shiny) fabrics hide figure
irregularities and are attractive on most
figure types.
Like- Rayon, Georgette
Shiny Fabrics
Coarse or rough
Fabric
Smooth (not Shiny)
Fabric

30. Clothing Myths
Break it……..

31. No to Floral Prints for
men
Black and Brown can’t
be worn together

32. Denims over Denims
Leather gives masculine
look and silk/satin gives
feminine look

33. Women always look
more feminine in high
heels
You can’t combine more
than 3 colors in one look