This quality improvement study conducted in a neonatal intensive care unit aimed to increase exclusive breastfeeding rates of preterm neonates from 12.5% to 30% over 6 weeks. The team implemented comprehensive postnatal breastfeeding counseling for mothers, which focused on early and frequent milk expression. This led to improved breast milk output, with the proportion of neonates receiving mother's own milk increasing from 12.5% to 80%. Sustaining efforts like allocating breast pumps and celebrating successes helped maintain high exclusive breastfeeding rates of over 80% in follow up periods. The simple counseling approach improved breastfeeding outcomes without external funding or additional staffing.