This document is a client research report on physical distancing conducted by Emma Wiseman. It defines physical distancing as staying 6 feet away from those outside one's household according to CDC guidelines. The report finds that while older groups are at highest risk, younger groups aged 15-22 also face risks and may not take distancing seriously due to feelings of invincibility. It aims to educate this target group on why distancing is important through sharing experiences and highlighting ways to still socialize remotely. The message objective is to promote physical distancing as necessary to stop COVID-19 spread while allowing for continued social connection.