The document discusses different forms of client education and their benefits. It outlines that client education can be provided to established clients through training programs, to clients and prospects through awareness campaigns, or to clients and prospects through educational marketing. The benefits of client education include increasing sales, brand awareness and client loyalty. Client education is shown to be 29 times more likely to increase purchases than media ads, 5 times more likely than direct marketing, and yields a 55:1 return on investment. It also reduces support costs and partner training time through educating clients.