Clever Zebo Helps ActionQuest Slash Acquisition Cost and Boost Volume
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See how Clever Zebo helped ActionQuest increase its order volume by 25% while decreasing Cost Per Acquisition by 35% on Google.
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Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can:
- Convince your boss how spending more on advertising will benefit your organization.
- Conquer your omnichannel success metrics and their impact on your customer lifetime value.
- Confidently use your data to transform your organization to be more customer-centered.
Advanced Facebook Advertising
This document provides 10 tips for advanced Facebook advertising: 1) Choosing the right campaign objective, 2) Creating target audiences, 3) Using the advertising funnel for long-term success, 4) Testing campaigns, 5) Understanding campaign budget optimization, 6) Unlocking the power of the Facebook pixel, 7) Using UTM parameters, 8) Leveraging Facebook automation, 9) Effective lead generation, and 10) Creating effective creative and copy. It discusses these topics at a high level and provides examples and recommendations for each tip.
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This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
Convincing Your Boss(es) to Confidently Spend (more) on Advertising
My Presentation from my Session at HeroConf 2019, in Philadelphia.
This presentation is for anyone who wants to invoke data-decision making and business transformation learning:
1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.
Lowering Customer Acquisition Costs on Facebook
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
The Native Advertising Revolution
Google AdWords used to be a great way to get targeted traffic. For many online marketers, those days are simply over.
Over the past several years, just about everybody joined the paid search party, driving CPC ever higher. At the same time, people have developed a severe case of ad blindness. The result is a steady decline in returns from search advertising. As a matter of fact, AdWords stopped making any sense in many industries.
So what’s next for traffic acquisition?
Native advertising, also known as organic advertising, is taking the world by storm. Great content, promoted through sophisticated recommendation engines to the right audience, at the right time, has proved to drive more engagement and better conversion rates.
Advanced Facebook Advertising
Our Digital Performance Marketing Manager Jake Newbould put together his top 10 tips on paid Facebook advertising.
Ideeli Case Study
Once a small online business run from an apartment, ideeli has rapidly grown into
a successful, well-known online shopping destination. As ideeli’s business changed,
so too did its outbound marketing as the company quickly began scaling its
operations – hosting 20-30 new sales events and adding 2000 new images daily –
innovating in a fast-moving and ever-changing online retail industry. When ideeli began
looking for a better way to measure the effectiveness of marketing campaigns, it began
researching how altering its attribution techniques could provide deeper and more
accurate insights into overall performance of marketing efforts across all of its channels.
postAW-StudentRND
Our AdWords campaign for StudentRND lasted 30 days from April 12th to May 12th, costing $248.83. The campaign goals were to boost registrations for Labs and raise brand awareness. Key results found over 126k impressions, 273 clicks, and an average CPC of $0.91. 40 leads were generated for Labs, doubling the previous year's amount. The campaign evolved over 5 phases, modifying keywords and landing pages weekly based on analytics to optimize spend and focus on successful terms and audiences. Overall, the campaign met expectations by driving over double the registrations for Labs compared to the previous year.
NorCal BMA Gamification event Aug 27 2014
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
Allan McLeod The Business Journey_Nov2014
Lessons from curing zombies
Allan McLeod, Senior Manager at restructuring & insolvency specialists mlm Solutions will look at ways to restore businesses to health:
Repairing a zombie business
Tools for a healthier future
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42DM Credentials: Mobile App Marketing
Do you struggle with promoting your app? Clip some of our slides to collect the ideas that work. Apps are easy to market if you know your target audience.
It is our job at 42DM to tailor the marketing tools to your target audience. If you don't want to miss out on your leads, DM us at 42dm.net. We can help your app scale the profit!
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Clever Zebo Helps ActionQuest Slash Acquisition Cost and Boost Volume
- 1. How Clever Zebo Helped ActionQuest Cut AdWords CPA by 35% and Boost Volume April 24, 2012
- 2. Who Is ActionQuest ActionQuest has been creating at-sea adventure trainings for teens since the 1970s and has become the most trusted name in teen adventure programming.
- 3. The Challenge Although an important source of new leads and customers, high acquisition costs burned quickly through ActionQuest’s monthly Google AdWords budget, limiting reach.
- 4. The Solution Through a rigorous analysis of historical data and performance, it became clear that there were multiple opportunities for optimization. In 3Q2011, Clever Zebo helped Action Quest implement the following strategies: • Tight, thematic ad groups focused on high potential keywords • Match type control, especially greater use of Exact Match • Vigorous ad copy testing and optimization • Day parting and proactive bid management • Display network optimization
- 5. Results Almost immediately, cost per acquisition started dropping while order volume stayed constant or increased. In a year over year (2012 vs. 2011) analysis of Q1 results, ActionQuest accomplished: Increased impression share and reach 25% order volume 35% cost per acquisition
- 6. "The Clever Zebo team did an incredibly thorough review of our CPC account and produced a detailed report that we can continuously use to tweak our account and optimize for our ongoing needs. On top of that they are incredibly fun people to work with.“ - Sam Williamson, ActionQuest