Online sales of consumer packaged goods are growing rapidly across international markets, especially in emerging economies. Internet penetration and the middle class are expanding in BRIC countries and elsewhere in Asia and Africa. This growth is fueling a global ecommerce boom that will transform the consumer packaged goods sector in the coming years. Statistics show online retail growing the fastest in countries like China, India, Brazil, and across the Middle East and Africa. This presents major opportunities for consumer brands to reach new customers online internationally.