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1. The document discusses the differences between a public service model and market model for media. The public service model views media as vital for democracy and citizens, not just business, while the market model sees media as goods that respond to consumer demand and supply. 2. It notes that public service broadcasting aims to inform, educate, and entertain all citizens, not just larger spenders, as media are important for democracy. In contrast, the market model treats media as businesses focused on dollars and consumers, not public convenience and necessity. 3. The "public sphere" is discussed as a space for generating ideas that can affirm or challenge government, which legitimizes authority in a democracy. Media have
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Jessica Clark, Center for Social Media (American University)
Ellen Hume, Center for Future Civic Media (MIT)
Persephone Miel, Media Re:public and Internews Network
Respondents: Dean Jansen, Participatory Culture Foundation
Jake Shapiro, Public Radio Exchange (PRX)
Moderator: Pat Aufderheide, American University
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
11.public service broadcasting by radio -challenges ahead
This document discusses the challenges facing public service broadcasting (PSB) by radio. PSB aims to inform, educate, and entertain the public, but it faces competition from commercial broadcasting seeking advertising revenue. While commercial broadcasting prioritizes entertainment, PSB must balance public welfare messages with attracting audiences. Financing PSB is also challenging as it relies on sources like license fees rather than advertising. Developing countries like India still greatly benefit from PSB, so its role must be supported and not undermined by growing commercial broadcasting.
Chapter 1 – Mass Communication
This document provides an overview of key concepts in mass communication including selective exposure, the narrative, media literacy, and the role of gatekeepers. It discusses how audiences tend to seek out messages that align with their beliefs and how media companies tell stories to engage audiences. Media literacy is presented as an important tool for citizens to critically analyze media content and their influence. The role of media in democracy versus consumerism is also debated.
A2 media revision
- 'We media' refers to user-generated content and participatory media enabled by technologies like blogs, social media, and wikis. This emergence has both increased and decreased democracy in some ways.
- On one hand, new media has empowered ordinary users to participate in content creation and distribution, opening up access and diversifying voices. However, large platforms and profit motives can still influence content and limit democratic potential.
- The future may see both increased individual expression but also new forms of surveillance and control if democratic values are not upheld online as they are offline.
Bjmc i, met, unit-iii, media as a commodity
The document discusses how the media and internet have become commercialized, undermining the critical functions of the public sphere. It argues that media and political discourse are now aimed at influencing consumers and voters rather than rational debate. Politicians and issues are marketed like commodities. Advertising promotes consumerism and a consumer identity has become the model for political decision making. While the internet initially provided a space for dissenting voices, it too is becoming commercialized through advertising, paid content, and large companies seeking to influence debate and profit from user data and guidance services. The co-operative origins of the internet are clashing with its growing commercialization.
Alternative media presentation
This document discusses electronic publishing opportunities and challenges of alternative media in Zimbabwe. It defines alternative media as media produced outside mainstream media that aims to give voice to excluded groups and abolish distinctions between producers and consumers. The document outlines theories that can inform alternative media and characteristics of ideal alternative media. It provides examples of alternative media in Zimbabwe and discusses opportunities such as giving ordinary citizens a voice and analyzing neglected topics. Challenges include needing public attention, media laws controlling discussion, and lack of expertise in some alternative outlets. The conclusion states alternative media should be self-organized and citizen-controlled to allow discussion of taboo issues.
SociologyExchange.co.uk Shared Resource
The document discusses several topics related to the sociology of mass media, including trends in media ownership and control, new media and globalization, and the selection and presentation of news. It provides information on different theories of media ownership such as pluralism and Marxism. It also describes characteristics of new media, who uses new media, and perspectives on its impact. Globalization of media and its consequences on popular culture are examined as well. Factors influencing news production like news values, ownership, ideology and bias are also addressed.
Media economics and the global marketplace
Campbell, R., et al. (2011). Chapter 14: Media economics and the global marketplace. Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.394-419
Liberal pluralism def
Liberal pluralism media theory argues that:
1) The media acts as a "fourth estate" in society by keeping the public informed about the activities of government, the legal system, and the church.
2) The media fulfills an important democratic role by monitoring powerful institutions and scrutinizing politicians, allowing even the powerful to be held accountable.
3) A free market of ideas drives media organizations to be responsive to audience demands and fill gaps in the market with new products.
Liberal+pluralism def
Liberal pluralism media theory argues that:
1) The media acts as the "fourth estate" in society, alongside the government, legal system, and church, by keeping the public informed on political issues and holding powerful institutions accountable.
2) Unlike Marxist views that see the media as a tool for class domination, pluralists believe the media responds to audience demands in a free market and serves an important democratic role in society.
3) The government has some power to address market failures and ensure a diversity of viewpoints, such as through public media like the BBC, but pluralists largely believe the media should be free to express itself.
I am sharing 'Paper5 Importance of media studies' with you.pptx
Digital culture refers to the complex ways that technology and globalization have influenced traditional understandings of culture. It encompasses aspects like global connectivity through networks, new possibilities created by information and communication technologies, and how culture is now understood as an open and dynamic process based on interactive communication. Media studies are important for understanding digital culture because media have developed alongside technological advances in mass communication. Media provide information to audiences but are also businesses that are influenced by ownership, advertising, sourcing of information from powerful sources, and tendencies to manufacture consent by targeting common enemies. While digital media has benefits, it also has negative aspects, so people should be aware of both.
MM_LT1
Mass communication involves messages distributed through mass media that can reach large, anonymous audiences. Mass media includes newspapers, magazines, television, radio, and the internet. Gatekeepers control the flow of information by selecting which stories to publish or broadcast. Mass communication can be described as a system where media companies supply content to satisfy audience demand in three markets: the consumer market for information, the advertising market, and the marketplace of ideas. Demand and supply interact in complex ways between these groups to determine what information and ideas are available.
SociologyExchange.co.uk Shared Resource
This document discusses pluralism theory and its perspectives on media ownership and content. Pluralism argues that power is dispersed in democratic societies, with diverse groups represented. The media should reflect this diversity and public demand to stay profitable. However, critics argue that media concentration and commercial pressures can undermine diversity and democracy by prioritizing profits over impartiality and local/minority voices. The influence of owners on content is also debated.
Media Representation the Reference of Ideology.
The document discusses how media are shaped by ideological influences, including commercialism, consumerism, and capitalist ideology. It argues that media both reflect and help perpetuate dominant ideologies in society through repeated exposure over time. Commercial pressures from advertisers and the need to generate profits can influence media content by prioritizing entertainment and perspectives that encourage consumption. The document also discusses Marxist views of how corporations reinforce capitalist ideology through their routines and practices, which can lead media to misrepresent reality in ways that support dominant class interests.
Rural Journalism
This document provides definitions and explanations of key concepts related to rural journalism, sociology, development, and media. Rural journalism is defined as the collection, writing, editing and presentation of news from rural areas. Rural sociology studies social structures and conflicts in rural communities. Development aims to improve quality of life by empowering local communities. Problems facing developing nations include structural constraints like geography and access to markets. The media plays an important role in development by exposing issues, influencing policy, and empowering citizens.
News mosaic
The document discusses the changing landscape of news and information sharing due to new technologies. Key points include:
- The decentralization of information flows as barriers to publishing and distributing content have lowered, allowing everyone to participate.
- People are less passive consumers and more active participants, fragmenting audiences and changing how information is accessed and shared.
- This has led to an explosion of new storytelling forms and a culture of participation with blurred lines between producers and audiences.
- However, this shift also raises challenges around maintaining values like accuracy and privacy, and developing sustainable business models to fund quality journalism.
FSSc Week 3 Media.pptx
This document provides an overview of key concepts relating to media studies, including:
- Defining different types of media such as mass media, news media, and social media.
- Exploring debates around the influence of media on society, with perspectives including Marxism which argues media reproduces the values of those in power, and pluralism which sees media as reflecting diverse societal views.
- Discussing factors like ownership, control, and audience interpretation that shape how media content is produced and received.
The document outlines learning objectives and introduces theoretical frameworks for analyzing media's role in society.
the role of influence of print and electronic media on public opinion
This document summarizes an English project investigating the influence of print and electronic media on public opinion. The project contains an introduction, methodology, types of media influences, and conclusions. The student analyzes how media shapes perceptions through psycho sells and cultural icons. Both positive and negative effects are examined, with media influencing government policies and agenda through issue highlighting and directing public opinion.
The Big Thaw
The below slide show is a compendium to The Big Thaw. We pulled out the most thought-provoking information and implications for independent media, including:
* The four overarching questions that media orgs/journalists need to address in order to thrive in coming years.
* A breakdown of current industry changes, future realities and their implications for independent media.
* Graphs of journalism's old and new value chain.
* Four key recommendations for independent media outlets to explore as they plan for the future.
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Class6
- 1. Public service versus Market model
- 2. Market Model: Society’s needs can be met without regulation via demand and supply. media are like any other good or service “ a toaster with pictures”. so long as there is enough competition business will respond to peoples’ needs.
- 3. Public service broadcasting Each person is important not just bigger spenders. Since media are vital to democracy they cannot be just business. Citizens not consumers. Convenience and necessity not dollars. Public convenience and necessity To inform educate and entertain. BBC vs NBC vs PTV
- 4. The public sphere PTV Geo bbc Habermas: Frankfurt school, Marxist critic of capitalism - Assembly and dialogue - to generate ideas and attitudes - that affirm or challenge and so guide government - In a democracy- public opinion legitimates authority remember what Innis said about public opinion?
- 5. Media’s special role Watchdogs/ fourth estate. Inform public opinion. These roles require media to be free from manipulation. Who manipulates media depending on the kind of system in play it can be OWNERS GOVT CORPORATIONS BUREAUCRACIES COURTS
- 6. Food for thought - Who trains journalists to fulfill their special role. - Media are made up of people not aliens. - What other factors besides commerce can prevent - Media from fulfilling their obligations to democracy? - Is information and access to media a human right?
- 7. Advantages of Markets: Efficiency Responsiveness Flexibility Innovation Disadvantages of Markets: Undemocratic Reproduce inequality Amoral Do not meet social needs Do not meet democratic needs
- 8. Does the trend of integration make media more or less Competitive as a business Critics says: Less Supporters say: changes in tech mean this argument is moot
- 9. Why are media not like toasters? -Special legal protections -Advertisers not consumers pay -Media has special functions in a democratic society -Media broadcasters are using a scarce public resource- the airwaves -Toasters do not impact the national interest/ national security
- 11. Vertical integration: Worldcall? Horizontal Integration: promotes synergy ARY? Geo? Globalization Concentration of Ownership
- 13. Central Questions What are horizontal and vertical integration? Give examples from the media world. Why do you think businesses might like to pursue integration? Why should the public worry about media monopolies or concentration of ownership in the media? What is convergence? Why do media companies target the global market? What is the Public Sphere. What do you think are the weaknesses and strengths of each system , what would you prefer for Pakistan, why?