Clash Royale plan - initial working to bring this game to Pakistan. Gaming is the biggest use case for Data and Telecom. To engage customers and bring them onboard we designed a strategy and onboarded some great leading game developers on-board.

2. Pre-hype
Registration +
Tournament
Finale
Tools – Digital teasers, Digital Stunt and Registration process
Universities: 15
Youth Touchpoint
Touchpoints – Institutes, Youth hangout spots, Digital
Cities – KHI, LHR, ISB
Tools – Celebrity anchor, Commentators, Big screens for broadcast,
Touchpoints – IoBM, Engagement for the audience, Tournament Finale
rounds
City - Karachi
Telenor Office
Tools – Internal Communication, Branding, CEO Video, 2 on 2 matches and
Tournament

3. Clash royale teasers will be shared on digital medium.
Pre-hype
Registration
process
Digital Stunt
With Iconic Clash Royale characters, a guerilla march will be conducted and recorded at
some iconis locations in Karachi – This video will go live on digital on 9thof October.
Registration process and hook to be announced on 8th
October, 2017
Digital Teasers
Amplifying digital teasers and posts with CTA for
registration and communication about the platform

4. Characters: Pekka, Goblin, Wizard, Barbarian, Witch,
Musketeer, King and Archers
Pre-hype
Digital Stunt
Locations: Outside Dolmen Mall, On sea view, In a busy
Market Place (Tariq Road)
Story Line: The video will start showing a normal day in the city when suddenly the
iconic Clash Royale siren will go off. Once the siren blows, we’ll show people confused
and looking for what’s going on. Then we’ll show a flag just going up in the crowd with
the Clash Royale logo. After this We’ll show the characters marching in the crowd. The
Characters will be holding banners with dates mentioned about the tournament.
Reaction of the audience will be captured
Total Duration of the video: 60 seconds

5. 15 Universities to be selected in KLI. Students of the universities to
be hired as brand ambassadors. A target of download to be given to
each BA
Digital Announcement
Youth Touch point
Social media campaign will also be part of the campaign.
Registration posts to be done on the page and then the
details of the tournament to be shared
BAs Universities Drive
Youth Touchpoints to be selected in KLI. During the tournament days Screens and Setup to be
placed with the registration counter
Registration
and
Tournament

6. Universities: 15 Scope: Karachi, Lahore, Islamabad
Registration
and
Tournament
Student BAs
Total BAs: 2 per university | 30 BAs
Timelines : 10th October to 21st October
On-ground Role
• Putting up POS on campus
• Information Delivery
• DCP Communication
Digital Role
• Sharing posts from TP on their social media
• Starting conversations about the platform
• Sharing posts on University portals (depends on
permission)

7. 2on2 matches to be conducted in Youth Hangout spots
BAs will give information about the tournament and will also tell the consumers about DCP and
cashback for TP users
Tournament
Youth Hangout Spots
Leaderboard/Countdown
A digital leaderboard will be part of the
setup talking about the tournament
progress and countdown to when the
tournament ends
Karachi: Neuplex, Ocean Mall
Lahore: McDonals DHA, CineStar Cinema
Islamabad: Gloria F-11, F-9 Park

9. Grand Finale

10. Finale
The top 12 players from across Pakistan will be invited to an all
expenses paid trip to Karachi for the grand finale
This is where the players will get the Royale treatment from
Telenor; making influencers for life

11. Attendees
With our special 12 finalists, and hardcore mobile gamers already ensured, we’ll
get bloggers, Youtube content creators and youth lifestyle influencers to come
and be a part of the event. With people dressed in costumes, there will be a lot of
photo opportunities for the attendees
Essentials
With perfect connectivity on Telenor network, attendees will be
enticed to download games there and then and to experience the
Telenor network first hand for mobile gaming

12. Commentators
Professional gaming commentators will be commenting throughout the
matches creating excitement for the gamers and non-gamers alike
Ali Safina and Ahmed Ali Butt are two perfect options to host this
event with their youthful personality and fun tonality

13. BIG WIN FOR the participants

14. BIG WIN
A REAL GOLD CROWN will be given away to the winner of the
tournament along with immense recognition that the player will get on a
global platform

15. Finale Venue
Celebrities
Influencers
Connectivity
IoBM
Celebrity anchors for added noise
Youtube influencers to create
organic reach, gaming influencers
and bloggers
Ensuring best Network connectivity
to enhance the user base

16. Internal Communication via Email and Portal – 16th Oct
Internal Branding and Props – 16th Oct
Internal Tournament Date – 18th October
In
House
Tournament
TP In-House Tournament
CLASH WITH THE CEO
To create excitement about the event, in a small video
teaser, the CEO will challenge any employee for the
Clash online. In response to this video message, two to
three video messages will be posted through random
employees. All these videos will be shot before hand
and will only be uploaded before the tournament
Branding
Clash Characters
Props: Crown, Towers,
Flags
Engagement
• 2on2 Matches will be conducted
throughout the day
• Top Players will be selected for
the Finale 2on2 at day end
• DCP and tournament
information will be given out to
the employees as well

17. THANK YOU