The document provides tips for communicating a company's green story, recommending that companies be transparent, avoid lying, define their green story, create an integrated communication plan by rolling out the story internally and externally, address challenging questions, take a phased approach, test the brand, have measurable data, consider consumer benefits, and visit the provided website for additional tips.

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29. Be transparent
Don’t lie or mislead
Define your green story
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story externally
Address the hard questions
Implement a phased approach
Test your brand
Have measurable data
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
tcgagency.com 29.0

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40. Be transparent
Be transparent
Don’t lie or mislead
Don’t lie or mislead
Define your green story
Define your green story
Create a green integrated communication plan
Create a green integrated communication plan
Roll out your green story internally
Roll out your green story internally
Roll out your green story externally
Roll out your green story externally
Address the hard questions
Address the hard questions
Implement a phased approach
Implement a phased approach
Test your brand
Test your brand
Have measurable data
Have measurable data
Ask yourself “What’s in it for the consumer?”
Ask yourself “What’s in it for the consumer?”
For additional tips and hints you are invited to visit:
For additional tips and hints you are invited to visit:
tcgagency.com 40.0
tcgagency.com

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