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 Crea&ve	
  Enterprise	
  Week	
  
	
  Finding	
  Your	
  First	
  Clients	
  As	
  A	
  Freelancer	
  
Who	
  the	
  hell	
  
is	
  this	
  guy?	
  
Hi,	
  I’m	
  
Adam	
  
Ball	
  
I run a startup….!
What	
  the	
  
hell	
  is	
  that?	
  
We connect student and graduate creatives
with businesses!
Why	
  am	
  I	
  
talking	
  to	
  
you?	
  
Helping you to find
your first clients!
And highlighting
some of the barriers
you could face!
Before	
  we	
  
kick	
  off	
  
!
@ConceptCupboard!
!
@AdamJBall!
!
adam@conceptcupboard.com!
!
#CEW13!
The	
  boring	
  
bits	
  
Youʼre going to need to set up as a sole trader
and get set up for tax. !
!
Personal allowance of up to £9,440!
!
There ar...
So	
  where	
  do	
  
I	
  find	
  
clients?	
  
A	
  basic	
  
checklist	
  
!
Clients come to you!

!
Go to clients!

!
Website / SEO / Blogging!

!
Search (Google etc)!

!
Twitter!
!

!
Social sear...
Do you have a website?!
Do you have a blog?!
Are you on twitter?!
Thought about Youtube?!
Create a standout CV!

http://www.rleonardi.com/interactive-resume/!
Word of mouth is huge. Maintain relationships.!
Search for local businesses!
You need to refine your search. Be more targeted.!
Social search: Find people at ʻpoint of purchaseʼ!
Find online freelance communities!
Find online freelance communities!
Your network will define your career!
Let others source clients for you!
Barriers	
  
you’ll	
  face	
  
People donʼt get the value of great design!
For a lot of businesses this is a
low priority area to focus on.!
!
Finance is...
The Design Council have some great research.!
A lack of experience!
People are the biggest asset
but potentially the biggest
liability for a business.!
!
Business owner...
Standing	
  out	
  
from	
  the	
  
crowd	
  
Impress me!
Pitch me in 15 seconds why I should work with you!
!
Have you got any kick-ass referrals?!
Lessons	
  
learned	
  
Youʼve got be able to get knocked down 7
times and get up 8!
!
Keep iterating – Only through experimentation are
you going to find the method that works for you!
!
Find some one a few steps ahead – mentor, online
groups, each other!
!
!
Prac&cal	
  
next	
  steps	
  
Get set up online!
!
!
Find a local business / social search!
!
!
Work out your 15 second pitch. First
impressions count.!
!
!
Join Concept Cupboard!
!
!
Any	
  
ques&ons?	
  
!
@ConceptCupboard!
!
@AdamJBall!
!
adam@conceptcupboard.com!
!
http://www.conceptcupboard.com!
Thank	
  you	
  
Finding your first clients as a freelancer
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Finding your first clients as a freelancer

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Slide deck from a talk at the London College of Communication for Creative Enterprise Week.

Topics cover setting up as a freelancer through to finding your first clients and some of the barriers you might come across.

Published in: Business, Technology

Finding your first clients as a freelancer

  1.  Crea&ve  Enterprise  Week    Finding  Your  First  Clients  As  A  Freelancer  
  2. Who  the  hell   is  this  guy?  
  3. Hi,  I’m   Adam   Ball  
  4. I run a startup….!
  5. What  the   hell  is  that?  
  6. We connect student and graduate creatives with businesses!
  7. Why  am  I   talking  to   you?  
  8. Helping you to find your first clients!
  9. And highlighting some of the barriers you could face!
  10. Before  we   kick  off  
  11. ! @ConceptCupboard! ! @AdamJBall! ! adam@conceptcupboard.com! ! #CEW13!
  12. The  boring   bits  
  13. Youʼre going to need to set up as a sole trader and get set up for tax. ! ! Personal allowance of up to £9,440! ! There are a bunch of resources online.! ! Or you can call 0300 200 3310 to get advice !! ! ! https://www.gov.uk/set-up-sole-trader! ! https://www.gov.uk/register-for-selfassessment! ! https://online.hmrc.gov.uk/registration/ newbusiness! !
  14. So  where  do   I  find   clients?  
  15. A  basic   checklist  
  16. ! Clients come to you! ! Go to clients! ! Website / SEO / Blogging! ! Search (Google etc)! ! Twitter! ! ! Social search! ! Youtube! ! Online communities! ! Viral CV! ! Networking! ! Word of mouth! ! Concept Cupboard!
  17. Do you have a website?!
  18. Do you have a blog?!
  19. Are you on twitter?!
  20. Thought about Youtube?!
  21. Create a standout CV! http://www.rleonardi.com/interactive-resume/!
  22. Word of mouth is huge. Maintain relationships.!
  23. Search for local businesses!
  24. You need to refine your search. Be more targeted.!
  25. Social search: Find people at ʻpoint of purchaseʼ!
  26. Find online freelance communities!
  27. Find online freelance communities!
  28. Your network will define your career!
  29. Let others source clients for you!
  30. Barriers   you’ll  face  
  31. People donʼt get the value of great design! For a lot of businesses this is a low priority area to focus on.! ! Finance is a big concern for many businesses.! ! Weʼre trying to educate them but we need your help.!
  32. The Design Council have some great research.!
  33. A lack of experience! People are the biggest asset but potentially the biggest liability for a business.! ! Business owners have a lot of questions.! ! What are you like to work with? ! ! Can you complete projects on time?!
  34. Standing  out   from  the   crowd  
  35. Impress me!
  36. Pitch me in 15 seconds why I should work with you! !
  37. Have you got any kick-ass referrals?!
  38. Lessons   learned  
  39. Youʼve got be able to get knocked down 7 times and get up 8! !
  40. Keep iterating – Only through experimentation are you going to find the method that works for you! !
  41. Find some one a few steps ahead – mentor, online groups, each other! ! !
  42. Prac&cal   next  steps  
  43. Get set up online! ! !
  44. Find a local business / social search! ! !
  45. Work out your 15 second pitch. First impressions count.! ! !
  46. Join Concept Cupboard! ! !
  47. Any   ques&ons?  
  48. ! @ConceptCupboard! ! @AdamJBall! ! adam@conceptcupboard.com! ! http://www.conceptcupboard.com!
  49. Thank  you  

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