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Making the Desktop Dynamic<br />Jeff Fisher<br />VP, Business Development<br />October 5, 2010<br />
<ul><li>RES Software Overview
A Personal Journey
App & OS Deployment and Delivery Models
RES Software Opportunity
Small Steps
IT as a Service</li></ul>Agenda<br />
RES Software at a Glance<br />0<br />Operations in 8 countries<br />Focus on EMEA and the US<br />1,000,000+ Licenses sold...
	Enable customers to:<br />	Support future ready, heterogeneous desktop environments<br />	Take small steps towards big go...
RES Software History<br />2009RES Software ships license number <br />1 Million! RES PowerFuseMyWorkspace<br />Edition rel...
RES Software Customers<br />
<ul><li>15+ years in client and desktop virtualization
Enterprise Sales Engineer, Citrix
Director Business Development, Softricity
Senior Business Development Manager, Microsoft
VP Strategy, Desktone</li></ul>A little bit about me…<br />
<ul><li>All produce(d) alternate application or desktop delivery technologies
Citrix XenApp, XenDesktop, XenClient and Provisioning Server
Softricity SoftGrid
Microsoft Remote Desktop Services, App-V (SoftGrid), MED-V (Kidaro), VDI Suites
Desktone Virtual-D (Cloud-hosted Desktops)</li></ul>What do my past companies have in common?<br />
<ul><li>Deployment leverages traditional solutions that install applications or OSes (i.e. ESD, PCLM, etc.)
Delivery is about real-time provisioning (via remoting or streaming protocol) without installation
More importantly:
Deployment = Static
Delivery = Dynamic</li></ul>What’s the difference between “delivery”and “deployment”?<br />
Microsoft options for OS deployment/delivery<br />Source: Microsoft, Flexible Desktop Computing, 2007<br />
Citrix FlexCast<br />
<ul><li>App and OS delivery technologies increase the
Agility and productivity of end users</li></ul>but also<br /><ul><li>Complexity of infrastructure management
No single delivery solution dominates
SBC architecture limits use for desktop hosting
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Making The Desktop Dynamic

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Making The Desktop Dynamic

  1. 1. Making the Desktop Dynamic<br />Jeff Fisher<br />VP, Business Development<br />October 5, 2010<br />
  2. 2. <ul><li>RES Software Overview
  3. 3. A Personal Journey
  4. 4. App & OS Deployment and Delivery Models
  5. 5. RES Software Opportunity
  6. 6. Small Steps
  7. 7. IT as a Service</li></ul>Agenda<br />
  8. 8. RES Software at a Glance<br />0<br />Operations in 8 countries<br />Focus on EMEA and the US<br />1,000,000+ Licenses sold<br />2500+ customers<br />Proven Technology<br />Not only a quick fix, but a future ready concept<br />18 distributors worldwide<br />120+ certified resellers<br />Strategic<br />100% indirect sales model<br />Privately Owned and Profitable. <br />Founded in <br />1999<br />
  9. 9. Enable customers to:<br /> Support future ready, heterogeneous desktop environments<br /> Take small steps towards big goals<br /> Deliver IT as a Service through Dynamic Desktops<br />What we do?<br />
  10. 10. RES Software History<br />2009RES Software ships license number <br />1 Million! RES PowerFuseMyWorkspace<br />Edition released, and $12.5M Updata investment<br />2008RES PowerFuse <br />Express Edition released<br />2003First customers in the US, <br />Norway and Canada<br />2007108% Growth <br />in revenue<br />2008 RES PowerFuse licenses <br />reach a half million<br />2010 RES Software opens US operations,<br />deploys new branding and messaging, <br />and releases RES PowerFuse 2010<br />1999 RES Software founded and<br />first RES PowerFuse products sold<br />2008 Local offices in 9 countries <br />and 27% revenue growth<br />2005 RES PowerFuse reaches<br />200,000 licenses sold and RES Wisdom is released<br />
  11. 11. RES Software Customers<br />
  12. 12. <ul><li>15+ years in client and desktop virtualization
  13. 13. Enterprise Sales Engineer, Citrix
  14. 14. Director Business Development, Softricity
  15. 15. Senior Business Development Manager, Microsoft
  16. 16. VP Strategy, Desktone</li></ul>A little bit about me…<br />
  17. 17. <ul><li>All produce(d) alternate application or desktop delivery technologies
  18. 18. Citrix XenApp, XenDesktop, XenClient and Provisioning Server
  19. 19. Softricity SoftGrid
  20. 20. Microsoft Remote Desktop Services, App-V (SoftGrid), MED-V (Kidaro), VDI Suites
  21. 21. Desktone Virtual-D (Cloud-hosted Desktops)</li></ul>What do my past companies have in common?<br />
  22. 22. <ul><li>Deployment leverages traditional solutions that install applications or OSes (i.e. ESD, PCLM, etc.)
  23. 23. Delivery is about real-time provisioning (via remoting or streaming protocol) without installation
  24. 24. More importantly:
  25. 25. Deployment = Static
  26. 26. Delivery = Dynamic</li></ul>What’s the difference between “delivery”and “deployment”?<br />
  27. 27. Microsoft options for OS deployment/delivery<br />Source: Microsoft, Flexible Desktop Computing, 2007<br />
  28. 28. Citrix FlexCast<br />
  29. 29. <ul><li>App and OS delivery technologies increase the
  30. 30. Agility and productivity of end users</li></ul>but also<br /><ul><li>Complexity of infrastructure management
  31. 31. No single delivery solution dominates
  32. 32. SBC architecture limits use for desktop hosting
  33. 33. Not all applications can be virtualized
  34. 34. The proverbial “Year of VDI” that never comes
  35. 35. And the rich PC is still the dominant endpoint
  36. 36. “The PC Is Not Dead; Long Live PCs” The VAR Guy, July 2010</li></ul>The challenge of app and OS delivery <br />
  37. 37. Today’s delivery models<br />
  38. 38. <ul><li>App and OS delivery technologies enable the journey toward Dynamic Desktops but aren’t the total answer
  39. 39. Additionally, none of the delivery vendors provide unified management across all delivery options (including their own)
  40. 40. This is exactly what RES Software has been providing for more than a decade!
  41. 41. Simultaneously manages the user experience across all new virtualized delivery models as well as traditionally deployed, rich endpoints</li></ul>The opportunity for RES Software<br />
  42. 42. RES Software – Unified management for any deployment and delivery option<br />User Workspace Management<br />
  43. 43. Protecting the User Experience<br />RES Workspace Manager<br />User Sees<br />Workspaces<br />Citrix XenApp(hosted / streaming)<br />Behind the<br />Scenes<br />Applications<br />Citrix XenDesktopCitrix XenAppCitrixXenClient<br />OS – Win XP<br />OS – Win 7<br />Hardware<br />16<br />
  44. 44. Enable customers to:<br /> Support future ready, heterogeneous desktop environments<br /> Take small steps towards big goals<br /> Deliver IT as a Service through Dynamic Desktops<br />What we do?<br />
  45. 45. Microsoft I/O model<br />
  46. 46. Compositionand <br />Personalization<br />Security and <br />Performance<br />Advanced Administration<br />• Desktop Transformation<br />• Application Management<br />• Zero Profile Technology<br />• Workspace Analysis<br />• Folder Synchronization<br />• Email Templates<br />• Delegation of Control<br />• Remote Application • Integration<br />• Instant Reporting <br />• Compliancy<br />• Tracking and Reporting<br />• Removable Disk Control<br />• Application Access<br />• Network Security<br />• User Installed Applications<br />• Locations and Devices<br />New Modular Product Approach<br />
  47. 47. Microsoft I/O model and RES Software<br />Security & Performance<br />Composition &<br />Personalization<br />AdvancedAdministration<br />Service Centric<br />Device Centric<br />User Centric<br />Context Centric<br />
  48. 48. Workspace model<br /><ul><li>Addresses different types of users and desktops
  49. 49. Task workers
  50. 50. Knowledge workers
  51. 51. Mobile workers
  52. 52.
  53. 53. Step by step
  54. 54. Focus on todays challenges first</li></li></ul><li>Step by Step<br />Managed Workspaces<br />6<br />2<br />3<br />1<br />5<br />7<br />ImplementVirtual Desktops<br />Existing Desktops<br />4<br />Managed Virtual Desktops<br />
  55. 55. Transformation Process<br />Fully Managed User Workspace<br />Small steps toward a big goal…<br />Workspace Model<br />(Partly Managed Desktop)<br />Workspace Designer (Analyzes Data)<br />Desktop Sampler (Collects Data)<br />Unmanaged Live Desktop Environment<br />
  56. 56. Virtual Desktop Extender (VDX)<br />
  57. 57. Enable customers to:<br /> Support future ready, heterogeneous desktop environments<br /> Take small steps towards big goals<br /> Deliver IT as a Service through Dynamic Desktops<br />What we do?<br />
  58. 58. End Users<br />Service<br />Organization<br />Making the Desktop Dynamic<br />Service<br />Catalog<br />User Workspace<br />RunBooks<br />
  59. 59. RES VDX<br />Solve Current Issues<br />RES Automation Manager<br />RES Workspace Manager<br />Dynamic Desktops<br />Automate Daily IT Tasks<br />Making the Desktop Dynamic<br />27<br />
  60. 60. The power of the entire stack<br />
  61. 61. <ul><li>Market still believes that cloud-hosted VDI will be the primary model for outsourced desktops
  62. 62. Service Providers and customers are ready for a new approach
  63. 63. RES enables SPs to build a cloud-hosted user workspace offering
  64. 64. Allows end-users to continue using rich, Internet-connected PCs
  65. 65. Thin layer of management that can range from limited to very restrictive control
  66. 66. Limited infrastructure investment needed by SPs</li></ul>RES cloud-hosted desktop vision <br />
  67. 67. Enable customers to:<br /> Support future ready, heterogeneous desktop environments<br /> Take small steps towards big goals<br /> Deliver IT as a Service through Dynamic Desktops<br />What we do?<br />
  68. 68. Questions?<br />
  69. 69. Thank You!<br />Jeff Fisher<br />VP, Business Development<br />j.fisher@ressoftware.com<br />

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