Cisco's cloud market is rapidly expanding, with a projected growth in cloud infrastructure and services from $22 billion in 2013 to $42 billion by 2017. Customers are increasingly adopting a cloud-first strategy, focusing on hybrid and private cloud deployments, which present over $100 billion in hybrid cloud opportunities. The Intercloud concept envisions a globally connected network of various clouds, emphasizing the importance of technology, services, and partnerships in this evolving landscape.

1. Kunjal Trivedi @spdguru
kunjal@cisco.com
US Business Development, Cloud & Managed Services Organization
Cisco Systems
7th May, 2015
Our Cloud Journey

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160
Cloud
Providers
+40% yr/yr
Services up +60% yr/yr (to 225)
100% Increasing Cloud Demand
Managed Services growing faster than CPE
The Cloud Market is Rapidly Expanding…
Cisco TAM for Cloud infrastructure & services
$22B in 2013, doubling to $42B in 2017
(Source: IDC/Cisco*)
*Source: IDC Black Book Q1’13 May 2013, Cisco SMO analysis. These TAMs are based on limited information currently available to Cisco, which is subject to
change. Actual results may differ materially due to a variety of factors listed in Cisco’ SEC filings, including business and economic conditions.”

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4. 4© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
HYBRID IT
PUBLIC
CLOUD
PROFESSIONAL
SERVICES
PRIVATE
CLOUD SLAs
MANAGED
SERVICES
ON-PREMISE
SOLUTIONS
Outside In Point of View
From the Cloud Savvy End Customers

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Customers are Adopting a Cloud First Strategy
Have Deployed
Private Cloud
Plan to Adopt
Hybrid Cloud
Already Consume
Public SaaS
Source: Forrester Business Global Infrastructure Survey, 2014
A Second Wave of ‘Cloud Also’ Has Started
How Do We Move Forward, Embracing the ‘Cloud’ Change?

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DaaS
UCaaS
IaaS
FnSaaS
Video &
TPaaS
DRaaS
CCaaS
HSS
BYODaaS
Intercloud
Enterprise
Private
Clouds
Public
Clouds
Partner Clouds
Cloud Services
and Applications
Intercloud Fabric
APIs
Portal
APIs
APIs OpenStack
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaboration
and Video
Big Data
and Analytics
Native Cloud
Applications
Enterprise
Workloads
Cisco Cloud Strategy

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We’ve Done This Before
Internet
Islands of
Isolated Networks
Using Multitude
of Protocols
The Internet
• IP based
• Open standards
• Performance and scale
ATM
SNA XNS
DECNET Appletalk
Intercloud
World of
Isolated Clouds
Built Using
Customized Cloud
Infrastructure
and Services
Global Intercloud
• Web-scale architecture
• API-driven automation
• Open, secure, hybrid
• Curated marketplace
Each cloud is
custom built with
no consistent APIs

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The Intercloud
A globally connected network of clouds from Cisco and our partners
Enterprise
Private
Clouds
Public
Clouds
Intercloud
Alliance
Intercloud
Services
INTERCLOUD
Intercloud
Providers

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The Intercloud
Three Strategic Elements
TECHNOLOGY
SERVICES
PARTNERS
Public
Clouds
INTERCLOUD
Enterprise
Private
Clouds
Intercloud
Alliance
Intercloud
Services
Intercloud
Providers

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Thank You

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$100B+ Hybrid Cloud Opportunities
Private Cloud
Market
Public Cloud
Market $40B$67B
Future private
cloud growth
influenced by
hybridization
Future public
cloud growth
influenced by
hybridization
56% of hybrid IT integration will be
cloud-to-cloud integration,
resulting in a $7 billion market
$7B
Projected 2014
Hybrid cloud
integration market
opportunity
Source: TBR, Dec. 2014