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Circuit Board 
Corporation: Case Study 
Analysis 
Presented By: Group 4
Various forecasts of industry growth and 
economic recovery 
● The year 2001 saw the aftermath of two important 
event: dot com burst and 9/11. 
● There was a forecast that the electronic component 
sales would increase by 5%. 
● The aftermath of 9/11 saw an upswing in the demand of 
security system and defense contract, which was hoped 
to continue in the coming years.
SWOT Analysis of CBC 
Strengths 
● They were the pioneers in electrochemical 
production of printed circuit boards. 
● The company had a strong customer base. 
Weakness 
● The company didn’t adhere to the latest 
fabrication techniques; 
● They didn’t had the fund to invest in new 
equipments. 
● They didn’t had the technical ability to produce 
high end complex circuit. 
Opportunities 
● Rise in defense contracts with preference for 
domestic producers. 
● The industry capacity reduced due to the 
recession. 
Threats 
● CBC attained volume through its presence in 
the mid and low end segments; these segments 
where open for attack by cheap offshore 
contractors of Asian countries. 
● With advancement in technology, the 
complexity would increase along with the 
requirement for multi-layered circuit boards.
Recommendation of the Board 
Ben Cashman Don Armour Dane Lombard Will Tatelman 
President & CEO M&A specialist Turnaround specialist Auditor & Maggie’s personal 
counsel 
● Use of inventory, 
● Wait for market 
turnaround, 
● With cutbacks-profitable 
at $20 million 
in sales, 
● possibility is up to $30 
million. 
● Chapter 11 
● Convenience creditors 
to be paid full to stuck 
by the company. 
● Acquisition of small and 
financially weak firms. 
● Target sales of 
$100million. 
● Market will not get any 
turnaround. 
● Throw a light on firm’s 
valuation. 
● Firm as an entity is less 
valuable than to sell it 
in pieces. 
● A deal should be made 
to get Maggie 
ownership of the 
building for her shares. 
● Then she can lease the 
plant back to the 
company. 
● Needham & Co.’s 
prediction on industry 
growth. 
● Chapter 11 will allow to 
renegotiate all bills with 
creditors. 
● This will help to buy 
● Optimistic scenario 
projection. 
● Firms are ready to 
make deals. 
● Needham & Co.’s 
prediction of rebound 
for 6 months. 
● Henderson Ventures, 
DLouhy Merchant 
predicted no recovery 
till 2003. 
● Turbulent scenario: 
Two contradicting 
reports 
1)kaufman & Co.’s 
report 
2)Wells Fargo’s report..
Meggie’s role as leader and her dilemma 
● Not clear what can be done 
● She wants to secure her life 
● Not fit for the role of chairman 
● What to do with CBC ? 
● Withdraw or Invest ? 
● Poor decision making ability
Recommendations for Meggie 
● Maggie should sell her shares. 
● Get out of the business. 
● Strong possibility CBC will not survive in 
economic downturn. 
● Not worth risk to rent 
● Should think about retirement

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Circuit board corporation B2B marketing Case

  • 1. Circuit Board Corporation: Case Study Analysis Presented By: Group 4
  • 2. Various forecasts of industry growth and economic recovery ● The year 2001 saw the aftermath of two important event: dot com burst and 9/11. ● There was a forecast that the electronic component sales would increase by 5%. ● The aftermath of 9/11 saw an upswing in the demand of security system and defense contract, which was hoped to continue in the coming years.
  • 3. SWOT Analysis of CBC Strengths ● They were the pioneers in electrochemical production of printed circuit boards. ● The company had a strong customer base. Weakness ● The company didn’t adhere to the latest fabrication techniques; ● They didn’t had the fund to invest in new equipments. ● They didn’t had the technical ability to produce high end complex circuit. Opportunities ● Rise in defense contracts with preference for domestic producers. ● The industry capacity reduced due to the recession. Threats ● CBC attained volume through its presence in the mid and low end segments; these segments where open for attack by cheap offshore contractors of Asian countries. ● With advancement in technology, the complexity would increase along with the requirement for multi-layered circuit boards.
  • 4. Recommendation of the Board Ben Cashman Don Armour Dane Lombard Will Tatelman President & CEO M&A specialist Turnaround specialist Auditor & Maggie’s personal counsel ● Use of inventory, ● Wait for market turnaround, ● With cutbacks-profitable at $20 million in sales, ● possibility is up to $30 million. ● Chapter 11 ● Convenience creditors to be paid full to stuck by the company. ● Acquisition of small and financially weak firms. ● Target sales of $100million. ● Market will not get any turnaround. ● Throw a light on firm’s valuation. ● Firm as an entity is less valuable than to sell it in pieces. ● A deal should be made to get Maggie ownership of the building for her shares. ● Then she can lease the plant back to the company. ● Needham & Co.’s prediction on industry growth. ● Chapter 11 will allow to renegotiate all bills with creditors. ● This will help to buy ● Optimistic scenario projection. ● Firms are ready to make deals. ● Needham & Co.’s prediction of rebound for 6 months. ● Henderson Ventures, DLouhy Merchant predicted no recovery till 2003. ● Turbulent scenario: Two contradicting reports 1)kaufman & Co.’s report 2)Wells Fargo’s report..
  • 5. Meggie’s role as leader and her dilemma ● Not clear what can be done ● She wants to secure her life ● Not fit for the role of chairman ● What to do with CBC ? ● Withdraw or Invest ? ● Poor decision making ability
  • 6. Recommendations for Meggie ● Maggie should sell her shares. ● Get out of the business. ● Strong possibility CBC will not survive in economic downturn. ● Not worth risk to rent ● Should think about retirement