CIPR Social Media Conference 2013 - Andrew smith

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The document is about a social media conference that took place on July 11, 2013 in London with the hashtag #CIPRSM. It discusses the concept of social capital and how social scoring tools that quantify influence and social value can be useful for public relations professionals to prioritize where to focus their activities and attention, but that the structure of relationships in a network is more important than any single individual.

SHARE
THIS
LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM

SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Andrew Bruce Smith
Escherman

SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Does social capital have a
practical role to play in
PR?

#CIPRSM
• Diversity of definitions
• Shared core idea: “social networks have
value”
What is social capital?

#CIPRSM
• Can influence and social value be reduced
to a number?
Social scoring

SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM

#CIPRSM
• Social scores integrated with useful tools
– Hootsuite
– Lissted
– Followerwonk
• Can help to prioritise focus of activity and
attention
What use is this to PR?

#CIPRSM
• The relationships between individuals
more important than the individuals
themselves
Importance of network structure

#CIPRSM
• Social scoring has a role to play
• Social scoring is merely one of a number
of factors to consider
• The structure of relationships is more
important than a specific individual
Conclusion

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CIPR Social Media Conference 2013 - Andrew smith

1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM

2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Andrew Bruce Smith Escherman

3. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Does social capital have a practical role to play in PR?

4. #CIPRSM • Diversity of definitions • Shared core idea: “social networks have value” What is social capital?

5. #CIPRSM • Can influence and social value be reduced to a number? Social scoring

6. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM

7. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM

8. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM

9. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM

10. #CIPRSM • Social scores integrated with useful tools – Hootsuite – Lissted – Followerwonk • Can help to prioritise focus of activity and attention What use is this to PR?

11. #CIPRSM • The relationships between individuals more important than the individuals themselves Importance of network structure

12. #CIPRSM • Social scoring has a role to play • Social scoring is merely one of a number of factors to consider • The structure of relationships is more important than a specific individual Conclusion

CIPR Social Media Conference 2013 - Andrew smith

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