The document summarizes social media analytics for the CIPR PRide Awards 2013 event in Wales on October 18th. It finds that there were 709 tweets mentioning the event with the hashtag #PRideCYM being used most often, reaching over 750,000 Twitter followers. The most prolific tweeter was CIPR_Cymru who posted 31 tweets, while CIPR_Cymru was also the most retweeted user with 105 retweets. The analytics were produced using Precise Media Platform+ social media monitoring software.

1. CIPR PRide Awards 2013
Social media highlights
PRide Cymru – 18th October
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2. Highlights
709 mentions
Most used hashtag
#PRideCYM
585 mentions
754,018 followers
reached
1,022,267 Twitter
followers reached
2
Most prolific tweeter:
CIPR_Cymru
(@CIPR_Cymru)
31 tweets
Most retweeted user:
CIPR_Cymru
(@CIPR_Cymru)
105 re-tweets
709 tweets
CIPR PRide Awards 2013

3. Trend in mentions
3
CIPR PRide Awards 2013

4. What were people talking about?
Live analysis from
Precise Media
Platform+
4
CIPR PRide Awards 2013

5. Most prolific Twitter users
Author
Tweets
Followers
Dan Tyte
Precise
Cake Communications
CHCymru
Sara Robinson
Rhys
Effective
John Wilkinson
Darryl Sparey
Petersens PR
CIPR_Cymru
Equinox Comms
Jason MacKenzie
ASH Wales
Kate Sullivan
Owen Hathway
Chwarae Teg
Sarah Powell
Felicity Waters
Joy Kent
John J
Edwina O'Hart
Will Barker
Teleri James Evans
Alison Watkins
Mitchell Gadd
5
Reach
19,340
26,306
41,062
14,250
19,229
21,584
19,467
11,488
28,300
10,944
42,023
13,540
30,004
5,862
4,760
5,586
4,359
5,712
3,850
3,310
2,820
2,675
7,000
2,330
1,950
2,871
5
7
14
5
7
8
9
8
20
8
31
10
26
6
5
6
5
7
5
5
5
5
14
5
5
9
3,868
3,758
2,933
2,850
2,747
2,698
2,163
1,436
1,415
1,368
1,355
1,354
1,154
977
952
931
872
816
770
662
564
535
500
466
390
319
CIPR PRide Awards 2013

6. Top Twitter users
Most prolific Twitter user
6
CIPR PRide Awards 2013
Largest audience reached on Twitter

7. About…
MP+ Social
This analysis was produced by Precise using our MP+ Social
service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums and enables you to quickly identify the most influential content and
the impact of social content on your profile.
Find out more here.
Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
7
CIPR PRide Awards 2013

8. Thank you