This document summarizes social media analytics for the CIPR PRide Awards 2013 in Northern Ireland. It finds that there were 349 tweets mentioning the event with 293 using the #PRideNI hashtag. The most prolific tweeter was Morrow Comms with 22 tweets, while the most retweeted user was CIPR Northern Ireland with 37 retweets. Overall the event reached 384,612 Twitter followers. The document also lists the top Twitter users by various engagement metrics like reach, tweets, and followers. It was analyzed using the Precise Media Platform+ social media monitoring and analytics tool.

1. CIPR PRide Awards 2013
Social media highlights
PRide Northern Ireland – 11th
October
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2. Highlights
349 mentions
Most used hashtag
#PRideNI
293 mentions
323,748 followers
reached
384,612 Twitter
followers reached
2
Most prolific tweeter:
Morrow Comms
(@MorrowComms)
22 tweets
Most retweeted user:
CIPR Northern
Ireland (@CIPR_NI)
37 re-tweets
349 tweets
CIPR PRide Awards 2013

3. Trend in mentions
3
CIPR PRide Awards 2013

4. What were people talking about?
Live analysis from
Precise Media
Platform+
4
CIPR PRide Awards 2013

5. Most prolific Twitter users
Author
Reach
Tweets
Followers
Marc Mallett
50,256
4
12,564
NI Gossip Guy
33,168
4
8,292
Arts & Business NI
18,354
7
2,622
Chris Love
7,280
4
1,820
Kerry McKittrick
7,890
6
1,315
Jason MacKenzie
8,696
8
1,087
Morrow Comms
22,132
22
1,006
Holywood Chamber
3,956
4
989
Nicola Bothwell
4,870
5
974
Johnny Stewart
7,623
9
847
CIPR_NI
9,163
11
833
Christine Watson
4
625
3,888
9
432
Nicola Daly
3,627
9
403
Claire Bickerstaff
1,504
4
376
Victoria Poole
1,570
5
314
Stephen mcgrath
1,400
5
280
Acupof Lee
978
6
163
Sarah Stitt
616
4
154
Kieran Donnelly
600
4
150
Kelly Maguire
822
6
137
Rebekah Emily Cooper
464
4
116
Seona Mc Grath
175
5
35
Sarah Black
5
2,500
Smarts Communicate
48
4
12
CIPR PRide Awards 2013

6. Top Twitter users
Most prolific Twitter user
6
CIPR PRide Awards 2013
Largest audience reached on Twitter

7. About…
MP+ Social
This analysis was produced by Precise using our MP+ Social
service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums and enables you to quickly identify the most influential content and
the impact of social content on your profile.
Find out more here.
Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
7
CIPR PRide Awards 2013

8. Thank you