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CIPR PRide Awards North West
The CIPR Pride Awards 2013 generated significant social media engagement, with 1,328 mentions and a reach of over 1.8 million Twitter followers. The most active account was @ciprnorthwest, responsible for 86 tweets and 121 retweets. This analysis highlights the media impact and influential content related to the event, facilitated by Precise's media monitoring services.
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CIPR PRide Awards North West
- 1. CIPR PRide Awards2013 Social media highlights PRide North West – 13th November Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
- 2. Highlights 1,328 mentions Most usedhashtag #PRideNW 1,007 mentions 1,382,457 followers reached 1,811,098 Twitter followers reached 2 Most prolific tweeter: CIPR North West (@CIPRNORTHWEST) 86 tweets Most retweeted user: CIPR North West (@CIPRNORTHWEST) 121 re-tweets 1,322 tweets CIPR PRide Awards 2013
- 3. Trend in mentions Volume 1200 1000 800 600 400 200 0 3 CIPRPRide Awards 2013
- 4. What were peopletalking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
- 5. Most prolific Twitterusers Author Tweets Followers CIPRNORTHWEST HAYLO_PR LIMETREEPR PEPPERTWEETS ANDREW_BIGGART KARAROSEPR DJWALSH16 CIPR_CEO CAROLINEEARDLES WS_NORTH JAM_MANCHESTER ENVAGENCYNW JOANNE_CROSS DANIELLESHARP1 HILBERGHBC BOYDCLAIRE CHRISMARRITT THEPRBLOG LUCYOATES RUSSLIDSTONE SUE14ROBERTS SAMANTHAREGENDA HAVASWWLDN FRANCESCAGAFFEY QMPR JPILKINGTON09 5 Reach 162,054 23,457 30,442 64,538 6,301 30,000 7,169 3,545 15,122 22,469 18,290 87,612 2,735 2,570 2,922 2,178 11,870 4,813 6,628 20,105 4,764 438 65,146 9,821 10,695 541 86 47 42 22 21 18 17 14 14 14 12 12 11 11 11 10 10 9 9 8 8 8 8 8 8 8 1,884 499 725 2,934 300 1,667 422 253 1,080 1,605 1,524 7,301 249 234 266 218 1,187 535 736 2,513 596 55 8,143 1,228 1,337 68 CIPR PRide Awards 2013
- 6. Top Twitter users Mostprolific Twitter user Largest audience reached on Twitter EVERTON CIPRNORTHWEST HAYLO_PR CIPRNORTHWEST LIMETREEPR ENVAGENCYNW PEPPERTWEETS HAVASWWLDN ANDREW_BIGGART PEPPERTWEETS KARAROSEPR BAFFLEDFARMER Richard Stone THEKOPMAGAZINE DJWALSH16 HFSG_OFFICIAL WS_NORTH LIMETREEPR CAROLINEEARDLES SMOKINGGUNPR CIPR_CEO KARAROSEPR ENVAGENCYNW ALANMYERS1 JAM_MANCHESTER HAYLO_PR HILBERGHBC TANGERINE_PR DANIELLESHARP1 WS_NORTH JOANNE_CROSS MEDIACITYUK CHRISMARRITT CIPR_UK BOYDCLAIRE RUSSLIDSTONE LUCYOATES JAM_MANCHESTER THEPRBLOG 0 20 40 60 Volume 6 CIPR PRide Awards 2013 80 100 0 50,000 100,000 150,000 200,000 Volume 250,000 300,000
- 7. About… MP+ Social This analysiswas produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums - and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013
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