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Share This Too launch - social media highlights
The report provides an analysis of social media engagement related to the book launch of Stephen Waddington, highlighting 547 mentions across various platforms with a reach of 1.6 million Twitter followers. Key statistics include that 95% of mentions were on Twitter, with Craig McGill as the most prolific tweeter and @cipr_uk as the most retweeted account. The event peaked in activity during its launch at the British Library, driven by Twitter conversations and the sharing of associated content.
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Share This Too launch - social media highlights
- 1. Share This Toolaunch Social media highlights 7 days to 12 pm on 10 September 2013 Contact: Darryl Sparey New Business Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
- 2. Highlights Share This Too 27 days to 10 Sep 2013 547 mentions Most prolific tweeter: Craig McGill, 23 tweets Most mentioned individual: Stephen Waddington, 94 mentions 1.6 million Twitter followers reached Most retweeted user: @CIPR_UK, 54 retweets 518 tweets 95% of mentions appeared on Twitter Key driver: Book launch event 19 Flickr images, 5 blog and 5 public Facebook posts
- 3. Overview Share This Too 37 days to 10 Sep 2013 547 posts mentioned Share This Too across the seven days to 10 September at 12 pm. 95% of mentions appeared on Twitter, reaching a cumulative audience of 1.6 million followers. Across all posts, 261 of mentions were retweets, with more than half of conversations containing original content. Twitter 95% Images 3% Blogs 1% Facebook 1% Retweets 48% Organic mentions 52%
- 4. 0 50 100 150 200 250 300 3-Sep-13 4-Sep-13 5-Sep-136-Sep-13 7-Sep-13 8-Sep-13 9-Sep-13 10-Sep-13 Volumeofmentions Daily volume of mentions by social media type Twitter Images Blogs Facebook (public) Trend in mentions Share This Too 4 7 days to 10 Sep 2013 Andrew Bruce Smith’s interactive network visualisation map of the authors and the news that Stephen Waddington had tickets available for the launch drove a spike in mentions on 6 September. An overview of the project on the CIPR Conversation was shared nine times on Twitter, while the post on Stephen Waddington’s personal blog generated 29 tweets. The book launch at the British Library drove the peak in mentions, with the most active hour from 7 to 8 pm as people announced their arrival on Twitter. 48% of posts mentioned the British Library and 16 used the #BLPropaganda hashtag.
- 5. Word cloud, hashtags& top tweets Share This Too 5 7 days to 10 Sep 2013 Top Hashtags #ShareThisToo 289 uses #CIPRSM 89 uses #CIPR 38 uses #FF 28 uses #BLPropaganda 16 uses #CIPRConversation 13 uses #PR 12 uses Most retweeted tweet
- 6. Most prolific Twitterusers Share This Too 6 7 days to 10 Sep 2013 Twitter user Tweets Cumulative followers reached ShareThisToo 123 26,781 CraigMcGill 23 153,917 Wadds 19 212,344 Cipr_UK 19 357,527 Allthingsic 12 64,549 RichardBagnall 11 27,052 DarrylSparey 11 14,804 MattAppleby 8 17,157 KirstieLund 8 2,514 KatyHowell 7 22,855 Pracademy 7 19,465 ThatWilsonWoman 7 16,360 AcademyKev 6 4,841 Andismit 6 22,451 Gillyd07 6 636 The_Anke 6 20,318 BusinessReads 6 13,668 Dantyte 6 22,849 RussGoldsmith 5 5,443 AJMRoss 5 3,706 Sharonodea 5 20,032 Reedcara 5 710 Escherman 5 540 GabrielleNYC 5 24,216 TwoFourSeven 5 12,292 164 different accounts mentioned Share This Too, with the average person mentioning the book three times.
- 7. Top Twitter users ShareThis Too 7 7 days to 10 Sep 2013 0 50 100 150 AcademyKev AndiSmit Gillyd07 The_Anke BusinessReads Dantyte KatyHowell PRacademy ThatWilsonWoman MattAppleby KirstieLund RichardBagnall DarrylSparey Allthingsic Wadds Cipr_UK CraigMcGill ShareThisToo Number of tweets Most prolific Twitter users 0 100,000 200,000 300,000 400,000 PRAcademy SharonODea The_Anke Mlitman MarkPack AndiSmit DanTyte KatyHowell GabrielleNYC ShareThisToo RichardBagnall Chris_Norton norishikata Allthingsic TheDrum CraigMcGill Wadds Cipr_UK Cumulative followers reached Top Twitter users by cumulative followers reached
- 8. Most influential author– Stephen Waddington (@Wadds) Share This Too 8 7 days to 10 Sep 2013
- 9. MP+ Social This socialmedia analysis report was produced by Precise using MP+ Social which is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. Share This Too 9 7 days to 10 Sep 2013
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