The report provides an analysis of social media engagement related to the book launch of Stephen Waddington, highlighting 547 mentions across various platforms with a reach of 1.6 million Twitter followers. Key statistics include that 95% of mentions were on Twitter, with Craig McGill as the most prolific tweeter and @cipr_uk as the most retweeted account. The event peaked in activity during its launch at the British Library, driven by Twitter conversations and the sharing of associated content.

1. Share This Too launch
Social media highlights
7 days to 12 pm on 10 September 2013
Contact:
Darryl Sparey
New Business Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2. Highlights
Share This Too
2 7 days to 10 Sep 2013
547 mentions
Most prolific tweeter:
Craig McGill,
23 tweets
Most mentioned
individual:
Stephen Waddington,
94 mentions
1.6 million Twitter
followers reached
Most retweeted user:
@CIPR_UK,
54 retweets
518 tweets
95% of mentions
appeared on Twitter
Key driver:
Book launch event
19 Flickr images,
5 blog and 5 public
Facebook posts

3. Overview
Share This Too
3 7 days to 10 Sep 2013
 547 posts mentioned Share This Too across the seven days to 10 September
at 12 pm.
 95% of mentions appeared on Twitter, reaching a cumulative audience of 1.6
million followers.
 Across all posts, 261 of mentions were retweets, with more than half of
conversations containing original content.
Twitter
95%
Images
3%
Blogs
1%
Facebook
1%
Retweets
48%
Organic mentions
52%

4. 0
50
100
150
200
250
300
3-Sep-13 4-Sep-13 5-Sep-13 6-Sep-13 7-Sep-13 8-Sep-13 9-Sep-13 10-Sep-13
Volumeofmentions
Daily volume of mentions by social media type
Twitter Images Blogs Facebook (public)
Trend in mentions
Share This Too
4 7 days to 10 Sep 2013
Andrew Bruce
Smith’s interactive
network visualisation
map of the authors
and the news that
Stephen Waddington
had tickets available
for the launch drove a
spike in mentions on
6 September.
An overview of the
project on the CIPR
Conversation was
shared nine times on
Twitter, while the
post on Stephen
Waddington’s
personal blog
generated 29 tweets.
The book launch at the British
Library drove the peak in
mentions, with the most active
hour from 7 to 8 pm as people
announced their arrival on Twitter.
48% of posts mentioned the
British Library and 16 used the
#BLPropaganda hashtag.

5. Word cloud, hashtags & top tweets
Share This Too
5 7 days to 10 Sep 2013
Top Hashtags
#ShareThisToo 289 uses
#CIPRSM 89 uses
#CIPR 38 uses
#FF 28 uses
#BLPropaganda 16 uses
#CIPRConversation 13 uses
#PR 12 uses
Most retweeted tweet

6. Most prolific Twitter users
Share This Too
6 7 days to 10 Sep 2013
Twitter user Tweets Cumulative followers reached
ShareThisToo 123 26,781
CraigMcGill 23 153,917
Wadds 19 212,344
Cipr_UK 19 357,527
Allthingsic 12 64,549
RichardBagnall 11 27,052
DarrylSparey 11 14,804
MattAppleby 8 17,157
KirstieLund 8 2,514
KatyHowell 7 22,855
Pracademy 7 19,465
ThatWilsonWoman 7 16,360
AcademyKev 6 4,841
Andismit 6 22,451
Gillyd07 6 636
The_Anke 6 20,318
BusinessReads 6 13,668
Dantyte 6 22,849
RussGoldsmith 5 5,443
AJMRoss 5 3,706
Sharonodea 5 20,032
Reedcara 5 710
Escherman 5 540
GabrielleNYC 5 24,216
TwoFourSeven 5 12,292
 164 different accounts mentioned Share This Too, with the average person
mentioning the book three times.

7. Top Twitter users
Share This Too
7 7 days to 10 Sep 2013
0 50 100 150
AcademyKev
AndiSmit
Gillyd07
The_Anke
BusinessReads
Dantyte
KatyHowell
PRacademy
ThatWilsonWoman
MattAppleby
KirstieLund
RichardBagnall
DarrylSparey
Allthingsic
Wadds
Cipr_UK
CraigMcGill
ShareThisToo
Number of tweets
Most prolific Twitter users
0 100,000 200,000 300,000 400,000
PRAcademy
SharonODea
The_Anke
Mlitman
MarkPack
AndiSmit
DanTyte
KatyHowell
GabrielleNYC
ShareThisToo
RichardBagnall
Chris_Norton
norishikata
Allthingsic
TheDrum
CraigMcGill
Wadds
Cipr_UK
Cumulative followers reached
Top Twitter users by cumulative followers
reached

8. Most influential author – Stephen Waddington (@Wadds)
Share This Too
8 7 days to 10 Sep 2013

9. MP+ Social
This social media analysis report was produced by
Precise using MP+ Social which is unique in
providing integrated access to social media and
mainstream news and analytics in a single timeline.
Share This Too
9 7 days to 10 Sep 2013

10. Thank you