This document summarizes the advantages of investing in equities, noting their high expected returns, liquidity, and potential for risk mitigation strategies. While equities carry significant downside risk, their liquid nature allows for easier risk control through strategies like volatility control and options. Controlling equity risk also enables allocating a known risk budget to other strategies seeking to capture premiums from factors like value, momentum, and low volatility. Overall, the advantages of equities can help mitigate their primary disadvantage of volatility.