This document discusses the opportunity for an application monitoring service called Observatory in the context of the Meteor framework and cloud transformation trends. It notes that cloud transformation is allowing better apps to be created for many markets, and that tools are needed for fast implementation, change management, and deployment of increasingly complex enterprise software and business processes. The Meteor framework in particular allows for super-fast development and painless deployment, and Observatory aims to provide application management and monitoring capabilities for Meteor apps and beyond, leveraging the capabilities of technologies like node.js. It currently has prototype functionality and over 100 interested developers.

1. Observatory
XXI century application management

2. The Trend
• Cloud transformation presents an excellent
opportunity to create better apps for virtually all
markets:
• Enterprise software is complex, lacks
capabilities, very costly and needs to go (just
as Salesforce.com replaced Siebel 10 years
ago, Salesforce.com is now the dinosaur)
• SMB needs are significantly underserved

3. The Trend
• As business processes are increasingly treated as
a competitive advantage:
• Operations inside large companies become
merged with internal IT
• Need tools for fast implementation, change
management and deployment

4. Meteor framework

5. Meteor Framework
• Super-fast development, painless deployment and
change management
• Modern technologies (node, javascript, reactive
programming…)
• Emerging alternative to Ruby on Rails as startup platform
of choice; aspiration to eventually compete with J2EE
enterprise servers and other middleware - but in a
“tornado” game-shifting way
• Backed by notable VCs investment

6. Opportunity
• Every “techtonic” shift creates opportunity for next
generation ecosystem products:
• and partners
• and
• .
• Technologies used in Meteor present application
management possibilities previously unheard of

7. The Market
• Infrastructure & Middleware ~ $20B (32% IBM
share)
• Solarwinds ~ 335M in 2013, growing 50%+
• Several million startups are created every year in
the US, 50,000+ get funded

8. Observatory
• Application management and monitoring for Meteor
apps, extendable to virtually any technology
• Prototype used in semi-production apps today
• 100+ enterprise developers signed up and waiting for
public beta announcement
• Excitement in the Meteor community
• Start small, solving specific problem at the very early
stage, build up from there

9. Observatory
• http://observatoryjs.com

10. Product
• Done
• Performance monitoring, profiling, versatile logging
• Alpha cloud (SaaS) version
• Plan
• Complete visibility into application internals thanks to JS and node
power
• Error detection, live remote debugging, including for specific
application clients - next generation customer support
• Modular architecture for non-meteor technologies support

11. SWOT
Strengths:Strengths:
-Team with proven productTeam with proven product
creation experiencecreation experience
-Advisor that knows how toAdvisor that knows how to
scale and build the businessscale and build the business
-First to market - noFirst to market - no
competition at this pointcompetition at this point
-Observatory in its’ currentObservatory in its’ current
form used in a number of semi-form used in a number of semi-
production projects worldwideproduction projects worldwide
-Subscription model = highSubscription model = high
valuationvaluation
Opportunities:Opportunities:
-““Techtonic” shift in theTechtonic” shift in the
development and middlewaredevelopment and middleware
frameworks driven by Meteor -frameworks driven by Meteor -
~$20B market~$20B market
-A lot of excitement andA lot of excitement and
expectation in the Meteorexpectation in the Meteor
developer communitydeveloper community
-Underlying technologiesUnderlying technologies
present previously impossiblepresent previously impossible
customer support and appcustomer support and app
management capabilitiesmanagement capabilities
Weaknesses
-Lack of a very strong technical
co-founder (need investment to
bring on board)
-Lack of investment to fully
dedicate development team to the
project
Threats
-Risk of slower Meteor adoption
(low, best technologies + the only
framework backed by significant
VC)
-Window of opportunity is NOW
(competition may start to pop up
soon)

12. Team
Pavel Dibin - CEO Anton Antich - Mentor
Egor Komarov - Developer Mikhail Suhotin - Developer

13. Our projectshttp://app-fields.com
Seastrike

14. Investment needs
• Launch cloud-based service to start wide beta program
around Meteor 1.0 release timeframe (Fall of 2014)
• Fine-tune version 1 for public launch based on real world
scenarios (currently, 100+ enterprise developers signed
up and waiting for beta announcement)
• 24 months of development & support before operational
profitability
• No marketing expenses (word of mouth works fine at this
stage)

15. Thank you!