1. Indulgence on the Go
Arianna Robinson
Nikki Nixon
Sam Johnson
Thomas Scardino

2. Carp

3. RichTimes

5. The problem?
They are NOT

6. How can Cinnabon
offer quality and
luxury indulgence
...on the go?

7. Go - Bon

8. Production Process
1. Starts with the dough
2. Formed into a ball
3. Baked to perfection
4. Cooled slightly
5. Infused with delicious flavor

9. Filling Flavors
Creamy Caramel Pecan
Divine Chocolate
Heavenly Cream Cheese
Gourmet Turtle
Fresh Raspberry
Succulent Blueberry

10. Value Proposition
Quality and Luxury
Indulgence
…on the go.

11. Consumer
• Portable - Easy to take
on the go
• Less Mess
• Aesthetic Appeal

12. Cinnabon
• Within Core
Competency of Quality
Indulgence
•Entering New Market -
Competing with On The
Go Snacks

13. Key Partnerships
Godiva Chocolate
Smuckers Jellies and Jams
Philadelphia Cream Cheese

14. Go - Bon
For when I only have
one hand to spare.

15. My mind is in Boston...
…my mouth is in Heaven.
Go -
Bon

16. When I want to treat my But don't want to clean
kids... up a mess.
I pick Go - Bon!

17. Now you can take the
time to indulge…
…without taking the time
to indulge.
Go - Bon

18. Promotion Ideas
1. Go Bon inc. with 6-Pack
Orders
2. Limited time promotional
pricing strategy
3. Seasonal Flavors

19. Seasonal Flavors
Spooky Salted Caramel
Gingerbread House
Summer Smores
Strawberry Shortcake

20. Financial Overview
• Pricing Strategy
•Estimated COGS & Revenue per unit
•Projected Growth

21. Pricing Strategy
$1.50
$1.99
$1.79

22. Estimated COGS and
Revenue per unit
Classic Cinnabon Go-Bon
Bites
COGS / unit .74 .60 .40
Unit Price 3.69 2.99 1.99
Markup 2.95 2.39 1.59
Margin 80% 80% 80%

23. Customer Surveys
10%
Would
Definitely Buy
1
2
85%
Would Likely
Buy

24. Based on Customer Surveys
6%
5%
4%
Growth
3%
Series1
2%
1%
0%
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
YEAR 1

25. Estimated Sales in Atlanta Airport
• Travelers per day on average: 67, 337
• CURRENT CUSTOMER BASE
• Current Estimated Cinnabon customers per hour: 30
• Average ticket: $5
• Revenue per day (14 hrs of operation): $2,100
• PICK UP AND GO ADDED BASE
• 15% of travelers stop for pick up and go snack, 1% of which will buy
Cinnabon
• 63 customers per hour added
• Average pick up and go ticket: $3
• Added daily revenue: $1323
3000
2500
2000
1500 Series1
1000 Series2
500
0
1 2 3 4 5 6 7 8 9 10 11 12 13

26. Summary
The low cost of goods and high demand
for portable desserts will make the Go-
Bon a very profitable addition to the
Cinnabon menu.