1. Writing a Business Plan
Format of a Business Plan
Follow the links to find information about each component
I.
Cover Page
1. Log-House
2. Near Koriyama Station
3. 024-821-0515
4. Brine and Group G
5. nothing
6.Touhou Bank
Executive Summarry
1. Log-House is a confectionery.
2. The target makes the guest who bought the cake happy.
3. The plan is executed by educating a tidy employee.
If you're obtaining a loan or equity your Executive Summary should also include:
1.Confectionery
2.30000000
3.The cost of materials etc. of place expense and cake.
4.Sales money is obtained based on the capital.
111111111111IV.
The Business
A.
Description of the Business
1.This business is work to sell the cake.
2.Plan of making the best use of geographical advantage near station
3.Our company increases Peter by making the cake that another doesn't have.
B.
Industry Analysis
Is it a fad?
Delicious cake is always fad.

2. Is it seasonal?
I wish to work according to the season.
Is it increasing or decreasing?
Confectionery Market is increasing.
Does it simply grow with the population?
Confectionery Market is simply grow with the population.
Is the market always there, always the same?
Confectionery Market is a little variation.
What are the factors affecting the growth of the market, and of market share?
Many people get to know the product according it picked up by the
media.
Where are they located?
They locate central industry in the food company.
How large is the market?
This market is manufacturers shipments of 2 trillion 340 billion yen,
the retail price of 3 trillion 150 billion yen.
What are their characteristics?
They are affected by events such as birthdays and Christmas, and food
prices.
What percentage of that market is the business' share?
Food Land cost Facility management Insurance cost Other
fees
45% 10% 15% 20% 10%

3. Who are the potential customers for the business' product or service?
Radius From Low Income Middle Income High Income
Riverside Families Families Families
Faire
One Mile 2.1% 5.0% 6.4%
Three Miles 4.8% 7.6% 8.1%
Five Miles 5.2% 8.0% 8.5%
C.
Vision Statement
Log-House will become the showplace of the souvenir of Koriyama Station in the
future.
D.
Vision Trigger
Slogan is [Welcome to the heaven!!!]
Slogan of meaning of being summoned to heaven because our cake is too delicious.
It is a strategy to insist on sticking to to the taste by excessively expressing
the taste.
E.
Mission Statement
*We, the employees and management of Log-House, make this pledge to you, our
valued customers:
*We swear to sell the commodity of safety and the good brew.
*We swear that we make the commodity by a good manufacturing method for the
environment.
*We swear that we do serving with sincerity.

4. *When it becomes impossible for us to defend this oath, this business is
resigned.
*We swear that we make a good relation with a surrounding company.
F.
Business Objectives
Log-House has these business objectives for the first three years.
1.The owner obtains the income of 1.5 million a month of year first.
2.Cash balance of 20 million at the end of Year first.
3..The owner obtains the income of 2.0 million a month of year 2.
4. Cash balance of 13 million at the end of Year 2.
5. The owner obtains the income of 4.5 million a month of year 3.
6. Cash balance of 8 million at the end of Year 3.
Business Operations
A.
Marketing
Product:
We sell a delicious, original cake.
・Low calorie content and a delicious commodity
・Bean juice cookie of low calorie
・A commodity of the log that is only here
Fast Log-House is make many kinds of original cookies.
There are a strawberry, a banana, a chocolate, and a nut of a general taste.
Moreover, the original merchandise is a logarithm cookie.
The thing with delicious drink when eating in the store is offered.
The drink are Coffee that roast is done in the store,High-level tea.
We are offering a lot of other kinds of the juice.
Price:
We offer the commodity by a low price.
The majority of the business’ sales will come from cakes and cookies.
Representative prices are as follows:
The main material of the cookie is flour, sugar, an egg, and milk.
The main material of the cookie is flour, sugar, an egg, and milk.
Flour is 500 yen a kilogram, sugar is 200 yen a kilogram, and the egg is 200 yen
for 10 pieces.
Therefore, the cookie is sold for 300 yen.
The material of the cake is flour, sugar, an egg, and milk.

5. The cost is the same as the above-mentioned.
In addition, there is a fruit of the topping.
One strawberry packing is 400 yen, the canned food is 100 yen, and whipped cream
is 300 yen.
Place:
We do this business near Koriyama Station.
Koriyama is the biggest city in Fukushima and, Koriyama Station is always
crowded.
Our shop exists so that the person who uses the station may come.
Promotion:
We hand out leaflets in front of Koriyama Station.
There is a coupon in it.
Moreover, we stick a bill to the station.
The budget of the advertisement is only paper, a copier, and an ink fee.
And, we paste the poster of a recommended commodity in the store.
B.
Competitive Analysis
We have to produce unique products.
Making products of low price, and doing good service, and do discounts.
We are not known by many customers because we are starting to open our shop.
We can not do a national chain and TV commercial message because we don't have less
capital.
Items Tarouan Kashinoki Kashiwaya Takarabune
Summer Hours 9am~19pm 10am~19pm 8am~20pm 9am~22pm
Winter Hours 9am~19pm 10am~19pm 8am~20pm 9am~22pm
Days Open 7 days a week 7 days a week 7 days a week 7 days a week
Price Level Low Low Moderate High
Specialty Baumkuchen Custard Cake Japanese Sweet Premium Cream puff
Service Good Good Good Very Good

6. Sell on the Yes Yes Yes Yes
Internet
Reputation Very Good Very Good Good Good
Years In 61 years 93 years 158 years 62 years
Business
Discounts No Yes No No
National No No No Yes
Chain (Only Fukushima) (Only Yamaguchi) (Only Fukushima)
Methods of Web page Web page Web page Web page
Promotion TV commercial message TV commercial message
C.
Legal Structure
1.Sole proprietorship
2.Ms. Tateishi
3.Five-day working week
D.
Management Expertise
1.All employees are University of Aizu graduates.
2.Sales and the material are managed by using the programming.
3.Salary 300,000 of five-day-week basis.
4.Because it is a prefecture where a delicious fruit is famous, the cake making
that uses the fruit of the Shimizu orchard is done.
E.
Support Personnel
Because all employees are graduates of University of Aizu, the exact taste
mathematically calculated can be expressed.
VI.

7. Financial Planning Tools
A.
Financial Information
The following objectives are for the first three years of Fast ‘n Fresh Premium
Ice Cream Parlor:
1.Owner draw of 18 million in Year 1.
2.Cash balance of 20 million end of Year 1.
3.Owner draw of 24 million in Year 2.
4.Cash balance of 13 million end of Year 2.
5.Owner draw of 18 million in Year 3.
6.Cash balance of 8 million end of Year 3.
Sources of Information:
*Data and the journal of the trade association are acquired on the bulletin board
by word of mouth.
*Same trade person's information is obtained by the handbill and the homepage.
*Real estate agent's information is obtained by retrieving it on the homepage of
HOME 'S.
*The knowledge of the experience of the individual is obtained by seeing the
personal history.
*Information on the supplier with a good material is obtained by voluntarily
going to the market.
Accounting System
Pre-
startu
p
JAN FEB MARCH APRIL MAY JUNE JULY AUG STEPT OCT NOV DEC TOTLS
SOURCE
S OF
CASH
Person 200000 2000000
al 00 0
Funds
Loans 100000 1000000

8. 00 0
Cash 0 1000000 10000 10000 100000 100000 1000000 1000000 1000000 1000000 1000000 100000 1100000
Receip 00 00 0 0 0 0
ts
Availa 300000 1000000 10000 10000 100000 100000 1000000 1000000 1000000 1000000 1000000 100000
ble 00 00 00 0 0 0
Cash
USES
OF
CASH
Vehicl 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000
e
Lease
Cost 500000 500000 50000 50000 500000 500000 500000 500000 500000 500000 500000 500000 6000000
of 0 0
Goods
Sold
Payrol 300000 300000 30000 30000 300000 300000 300000 300000 300000 300000 300000 300000 3600000
l 0 0
Total 820000 820000 82000 82000 820000 820000 820000 820000 820000 820000 820000 820000 820000
Expend 0 0
itures
VII
Summary
Our company is selling a homemade cake that doesn't exist in the other companies
by a low price. Our company performs the service of Reward Card corresponding to
the purchase price of the cake, and the number of repeaters of the shop is
increased. The exterior of the shop is an antique specification, and it is very
fashionable. The place in the shop is nearby, and is popular among the company
employee etc. of the tourist and the work return soon of Koriyama Station.
We invite you to attend our grand opening.
VIII.
Supporting Documentation
1. Resume

9. We will be raising some revenue.
2. Letter of Intent
It doesn't almost relate to us.
3. Letter of Recommendation
We give you the kind impression to the other person.
4. Special Awards, Achievements
Nothing.
5. Newspaper and Magazine Clippings
LOG! LOG! LOG! LOG! LOG HOUSE!!!
6. Additional Relevant Information Supporting Your Business
Items is half price in Children's Day.