Cinemagoers love the whole cinemagoing experience

1. CINEMAGOERS LOVE
THE WHOLE
EXPERIENCE
72% agree…
“There is no better place to
watch films than at the cinema”
29% agree…
“I love the hype that surrounds
big film releases”
38% say…
“A visit to the cinema wouldn’t
be the same without cinema
snacks”
Source notes: FAME 2009
Base: All 15+ cinemagoers, Target: All cinemagoers

2. CINEMAGOERS LOVE
THE HYPE AND
GLAMOUR OF FILMS
20% agree…
“More likely to see a film if it
has been nominated / won an
Oscar”
30% agree that they…
“Feel left out if their friends are
talking about a film they haven’t
seen”
18% agree that..
“Movies give me ideas about
style, fashion and music”
Source notes: FAME 2009
Base: All 15+ cinemagoers, Target: All cinemagoers

3. CINEMAGOERS HAVE
HIGH ANTICIPATION OF
NEW RELEASES
35% plan their cinema visit a week
ahead
29% will book their tickets in
advance
Over half will see a film on the
opening weekend or in the first 2
weeks of release
Source notes: FAME 2009
Base: All 7+ cinemagoers, Target: All cinemagoers

4. THEIR FAVOURITE
FILM GENRES ARE…
1. Action
2. Adventure
3. Thriller
4. Comedy
5. Drama
Source notes: FAME 2009
Base: All 7+ cinemagoers, Target: All cinemagoers