The Awards Season

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Starting Sunday 15 Jan with the Golden Globes and ending at the 84th Oscars on 26 Feb, the film word is about to go red carpet crazy. Below, we outline what the film season is and what sort of audience it attracts.

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  • Title Page
  • Divider Page
  • Information Page
  • Film Admissions Page
  • Film Admissions Page
  • Information Page
  • Thank You Page
  • The Awards Season

    1. 1. THE AWARDS SEASON 2012 DCM.CO.UK
    2. 2. WHAT IS THE AWARDS PACKAGE?
    3. 3. A SELECTION OF FILMS ACROSS THE AWARDS SEASON* WHICH TARGET A UNIQUE ABC1 AUDIENCE * Films across January - March
    4. 4. Source notes: CAA Film Monitor Jan 10 – Dec 10 Base: 15+ AWARDS 2012 AUDIENCE PROFILE CINEMA: THE QUALITY BROADCAST CHANNEL Awards profile based on 6 films across the awards season 2011 Social Grade Age AGP AWARDS 15-24 AGP AWARDS ABC1 C2DE 25-34 35-44 45+
    5. 5. AWARDS SEASON 2011 FILMS INCLUDED The Kings Speech ABC1 – 83% True Grit ABC1 – 76% The Fighter ABC1 – 67% Black Swan ABC1- 75% 43.5 million Industry Impacts 34.7 million DCM Impacts 3 rd Best Start to a Year Ever EDI Admissions 1 st Jan – 25 th March 2011 127 Hours ABC1- 67% Never Let Me Go ABC1- 77%
    6. 6. AWARDS SEASON 2012 FILMS INCLUDED The Artist 10 Nominations Hugo 11 Nominations The Help 6 Nominations Moneyball 6 Nominations EDI Admissions 1 st Jan – 25 th March 2011 War Horse 6 Nominations The Descendants 5 Nominations
    7. 7. AWARDS SEASON ADVERTISERS 2011 INCLUDED:
    8. 8. AWARDS 2012 DATES: GOLDEN GLOBES - 15 th January BAFTAS - 12 th February ACADEMY AWARDS - 26 th February
    9. 9. THANK YOU DCM.CO.UK

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