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CINEMA CAN REACHPET OWNERSPresented by : Isabel TayeDate : 23rd July 2012DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUS...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCECINEMA CAN REACH A PET OWNING AUDIENCE                                  ...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETHEY ARE MOST LIKELY TO PAY ATTENTION TOADVERTS ON THE RADIO AND IN CINE...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCELOWEST AD AVOIDANCE IN CINEMA AMONGST PETOWNERS                         ...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCECINEMA BRINGS EXCITEMENT & ANTICIPATION,DRIVING WORD OF MOUTH 57% agree…...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETO THEM.. CINEMA IS A SHARED EXPERIENCE WITHLOVED ONES AND FRIENDS Sourc...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETOP BRANDS CINEMAGOERS WITH DOGS HAVE USEDIN THE PAST YEAR              ...
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETOP BRANDS CINEMAGOERS WITH CATS HAVE USEDIN THE PAST YEAR              ...
THANK YOUDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
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Cinema Can Effectively Reach Pet Owners

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Research shows that cinema can effectively reach a pet owning audience

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Cinema Can Effectively Reach Pet Owners

  1. 1. CINEMA CAN REACHPET OWNERSPresented by : Isabel TayeDate : 23rd July 2012DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
  2. 2. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCECINEMA CAN REACH A PET OWNING AUDIENCE MEDIA CONSUMPTIONDCM: MAKING THE 2012 | Base : All 15+ AdultsSource : GB TGI Q3 CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : Pet Owners incl. Dogs or Cats
  3. 3. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETHEY ARE MOST LIKELY TO PAY ATTENTION TOADVERTS ON THE RADIO AND IN CINEMA PAY MOST ATTENTION TO ADVERTS IN…DCM: MAKING THE 2012 | Base : All 15+ AdultsSource : GB TGI Q3 CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : Pet Owners incl. Dogs or Cats
  4. 4. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCELOWEST AD AVOIDANCE IN CINEMA AMONGST PETOWNERS 62% agree… 64% agree… If I am reading a magazine I tend to arrive in time to and I come across several watch the ads before the pages of adverts, I always film and trailers start flick past them 59% agree… 59% agree… It annoys me when I change channels when the promotions and advertising advert comes on TV interrupts the music on the radio 88% agree… I normally fast forward through the advertising 50% agree… break when I am watching a I find advertising on the recording of a TV internet very irritating programmes Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or cat Target : Weekly Reach : At the Cinema / Watching Commercial TV / Listening to Commercial Radio / Reading Newspapers / Reading Magazines / Using the Internet / Out of Home
  5. 5. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCECINEMA BRINGS EXCITEMENT & ANTICIPATION,DRIVING WORD OF MOUTH 57% agree… “I often get excited about a film before it is released” 62% agree… “When a film that I really want to see is released at the cinema, I will generally go and see it as soon as its released” 69% agree… “When going to the cinema, I tend to plan my day/ evening around seeing the film” 81% agree… “I often talk about films I’ve seen at the cinema with friends / family” 40% agree… “I feel left out if my friends are talking about a film I haven’t seen” Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or cat Target : Weekly Reach : At the Cinema
  6. 6. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETO THEM.. CINEMA IS A SHARED EXPERIENCE WITHLOVED ONES AND FRIENDS Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or cat Target : Weekly Reach : At the Cinema / Watching Commercial TV / Listening to Commercial Radio / Reading Newspapers / Reading Magazines / Using the Internet / Out of Home
  7. 7. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETOP BRANDS CINEMAGOERS WITH DOGS HAVE USEDIN THE PAST YEAR OTHER BRANDS 42% 39% 37% 24% Index 107 Index 101 Index 105 Index 105 22% 18% 16% 16% Index 112 Index 197 Index 98 Index 105DCM: MAKING TGI Q3 2012 | EXPERIENCE BIGGER THAN JUST THE MOVIE Source : GB THE CINEMA Base : All Dog Owners Target : All Cinemagoers who have been to the cinema in the last 6 months
  8. 8. JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCETOP BRANDS CINEMAGOERS WITH CATS HAVE USEDIN THE PAST YEAR 53% 41% 33% 18% Index 100 Index 95 Index 99 Index 103 OTHER BRANDS 14% 14% 14% 11% Index 97 Index 110 Index 99 Index 101DCM: MAKING TGI Q3 2012 | EXPERIENCE BIGGER THAN JUST THE MOVIE Source : GB THE CINEMA Base : All Cat Owners Target : All Cinemagoers who have been to the cinema in the last 6 months
  9. 9. THANK YOUDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE

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