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Cinema delivered the highest ROI of all media for Unilever

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Digital Cinema Media (DCM)
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ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87 2 CINEMA: THE ULTIMATE BRAND EXPERIENCE Highest ROI achieved for channel Lowest ROI achieved for channel ROI (£) Channel UL FMCG Cases 16 39 66 14 104 Source: Mindshare Business Planning. Unilever FMCG database. November 2010. Average ROI for Ben & Jerry’s portfolio = £1.17

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Cinema delivered the highest ROI of all media for Unilever

  • 1. ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87 2 CINEMA: THE ULTIMATE BRAND EXPERIENCE Highest ROI achieved for channel Lowest ROI achieved for channel ROI (£) Channel UL FMCG Cases 16 39 66 14 104 Source: Mindshare Business Planning. Unilever FMCG database. November 2010. Average ROI for Ben & Jerry’s portfolio = £1.17