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BANKINGDELIVERING MESSAGE AND AUDIENCE
SANTANDER SWITCHCINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE                                      ...
BARCLAYCARD ROLLERCOASTERCINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY                         ...
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Finance: Cinema Delivers A Meaningful Message To An Appropriate Audience

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Finance: Cinema Delivers A Meaningful Message To An Appropriate Audience

  1. 1. BANKINGDELIVERING MESSAGE AND AUDIENCE
  2. 2. SANTANDER SWITCHCINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE +12 +13 +5 STUDENTS YOUNG WORKERS ESTABLISHED FAMILYMILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE Delivering Message And Audience
  3. 3. BARCLAYCARD ROLLERCOASTERCINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY +16 +27 +11 +21MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE Delivering Message And Audience
  4. 4. THANK YOU

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