This document discusses how librarians can use social media to benefit library users. It provides examples of how libraries are using social media platforms like Twitter and blogs to market services, answer inquiries from users, and collaborate with researchers. The document also discusses how altmetrics can help measure the broader impact of research by tracking mentions in social networks, views and shares on platforms like YouTube, Mendeley readership, and mentions on blogs and in the press. Altmetrics provide additional context alongside traditional citations for understanding how research is engaging different audiences.

1. With power comes
great responsibility
how librarians can harness
the power of social media
for the benefit of its users
Leo Appleton & Andy Tattersall
MmIT Special Interest Group mkhmarketing CC BY 2.0 http://bit.ly/1dfjlZs

2. “All mankind is divided into three classes:
those that are immovable, those that are
movable, and those that move. ”
Benjamin Franklin
Image © CC BY Hey tiffany
http://bit.ly/1ROwvvO

4. Chris Lott CC BY 2.0 http://bit.ly/1KfOolg

5. Marketing and promoting library
services using social media
Jason Howle CC BY 2.0 http://bit.ly/1FnI9IN

6. https://twitter.com/UAL_Libraries

7. http://scharrlibrary.blogspot.co.uk/

9. Social Media as an enquiry service

10. https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]
Twitter

11. Using social media for research
astrononmy_blog CC BY-NC-SA 2.0 http://bit.ly/1IHh3iC

12. Collaborate live
on your paper
http://onlinelibrary.wiley.com/doi/10.1111/hir.12033/abstract

15. http://bit.ly/18hCZRs

16. mkhmarketing CC BY 2.0 http://bit.ly/1HnnUum
Social media for professional
development

17. Social Networks are:
It’s not what you know, but who you know
+
It’s what they know as well
= Social Capital
17

19. Blog about what you know

20. Altmetrics and
measuring impact
AJC ajcann.wordpress.com CC BY-SA 2.0 http://bit.ly/1B7w3ORs

21. Current
Analytics
3 first author papers in
social sciences
Cited once each
:-(
Asked for copies a few
times via RG
New Analytics
(alternative indicators)
31 Mendeley Readers
Staff page - about 450 unique page views a year
Twitter - 1179 followers (I follow 918)
LSE Impact Blog - 5 posts - 9620 views (1223
Tweets)
Slideshare 22,900 views
The Conversation - 4 posts - 22,261 views
YouTube 43,100 views (21,000 approx mine)
Google+ 113,000 profile views
ScHARR Library Blog 130,000 views (46k from
U.S)
Twitter Retweet (potential reach in last 2 months)
453,000
Twitter Mention (potential reach in last 2 months
1,000,6000 (via Sumall)

22. Image © CC BY Marfis77
http://bit.ly/1xuiRUY
Learning technologists, teachers and lecturers think of
the pedagogy when employing new technologies.
What do researchers do?

24. Development of altmetrics (alternative
indicators)
● To complement, not replace traditional metrics
● Help people understand how research is being received and used, and
by who
● Not intended as an indicator of quality
● Can help provide further evidence of engagement and ‘societal impact’
● Give credit for research outputs other than articles

25. The dissemination and communication of
research is changing
Presentations and seminars
Funding and ethics applications
Academic books
Journal articles and posters
Term papers and essays
Meetings and conferences
Correspondence
Open access
Supplementary data
Online reference managers
Press
Post-publication peer-review
Social media
Blogs

26. Altmetrics in a nutshell

27. Image © CC BY Ian D. Keating
http://bit.ly/1GbMv6C

28. Thank you
@leoappleton
@andy_tattersall