This document provides a development brief for improving the Church Square area in Scunthorpe, England. It notes that the current entrance to Church Square is tired and uninviting for pedestrians. The brief proposes creating a greener route with trees, wider pavements, and lighting to improve the pedestrian experience and encourage more foot traffic. It also suggests opening up more connections across a major road or rationalizing existing connections to improve safety. The brief examines transforming a vacant lot into an urban park centered around a historic church. Finally, it recommends establishing design guidelines to ensure new developments are in keeping with the character of the area and do not negatively impact the built environment.