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Solution Scorecard - Solution Marketing Class June 2012


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Simple solution scorecard - Solution Marketing class at the Boston Startup School, June 2012

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Solution Scorecard - Solution Marketing Class June 2012

  1. 1. Introduction to Solution Marketing Simple Solution Scorecard Steve Robins June 21, 2012
  2. 2. Solution marketing Scorecard Dimension Rating CommentsCompleteness• People/users, fit to needs• Process• Content/Information• Technology: Hardware and software• Services & supportStrategy• Differentiated offering – unique in market• Partners: includes tech, apps, and content• Partner-friendly business model (win-win)Total <2>