Chrome Communications was the prefferred agency by our client Glitterati Co to market their event Beer & Bazaar At The White Owl.

1. Marketing Case
Study By

2. AIM OF SOCIAL MEDIA COMMUNICATIONS
TO INCREASE INTEREST AND
GET PARTICIPANTS FOR THE
EVENT
TO INCREASE EXPOSURE FOR THE
EVENT AND ENSURE CROWD PULL
ON THE DAY OF THE EVENT
Beer and Bazaar was an event conceptualized for the cosmopolitan youth. The event did not limit its target audience
and thus along with comfort shopping a ‘beer’ twist was given to the event where craft beer and beer games were
provided at the event.

3. WHAT WAS BEER AND BAZAAR ABOUT?
SHOPPING :
15 YOUNG DESIGNERS
ACTIVITIES :
BEER GAMES & BREWERY TOUR

4. 17 DAYS OF SOCIAL MEDIA PROMOTIONS
15th JULY – 1st AUGUST
FACEBOOK PAGE LIKES INCREASE (ORGANIC) :
99
INSTAGRAM FOLLOWERS INCREASE
(ORGANIC) : 407
AVERAGE REACH : 789 AVERAGE ENGAGEMENT : 54

5. PRODUCT POSTS ACTIVITY POSTS EVENT DETAIL POSTS COUNTDOWN POSTSLISTINGS
15 6 7 2 4
NUMBER OF POSTS : 34
17 DAYS OF SOCIAL MEDIA PROMOTIONS
15th JULY – 1st AUGUST

6. HIGHLIGHTS
CONCENTRATION
ON SOCIAL MEDIA
ACTIVITIES DURING
THE LAST 5 DAYS
COUNTDOWN
POSTS WERE
ALTERNATED WITH
DESIGNER PRDUCT
POSTS
PROMOTION OF BEER
GAMES & BREWERY
TOUR ACTIVITIES AT
THE EVENT
THE BEER AND
BAZAAR EVENT
REACHED 45K
PEOPLE ON
FACEBOOK
POSTERS OF THE
BEER AND
BAZAAR EVENT
WERE PUT UP IN
CAFES
BEER AND BAZAAR RECEIVED AN
OVERWHELMING RESPONSE ON THE DAY
OF THE EVENT. IT WAS EXTENDED BEYOND
THE SCHEDULED TIME.
THE EVENT WAS FEATURED IN MUMBAI
MIRROR ON THE DAY OF THE EVENT AND
ALSO IN BROWN PAPER BAG, A DAY
PRIOR TO THE EVENT

7. PRODUCT PICTURES

8. LISTINGS

9. ACTIVITY POSTS & OFFERS AT THE EVENT

10. AT THE EVENT

11. PARTICPANTS RESPONSECUSTOMER RESPONSE

12. THANK YOU