The document outlines key considerations for developing successful Internet of Things (IoT) products, emphasizing the importance of design quality, user understanding, and connectivity. It highlights challenges such as hiring skilled personnel, the intricacies of hardware and software development, and the need for effective validation and testing processes. The overall focus is on creating innovative and user-oriented devices that can leverage existing technologies and services.

1. How get your idea for an Internet-connected device off the ground quickly

2. christopher.martin@us.bosch.com
@ChristophMartin
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
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3. 


Design
Quality

Knowledge About Use


Knowledge About User

HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
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4. HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Credit: teamtreehouse.com]
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5. HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: nest.com]
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6. 


Design
Quality

Knowledge About Use


Knowledge About User

HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin

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7. 1
"It’s nice to have music everywhere and
movies everywhere, but it’s not exactly
helping to save the world."
"Sure, we could make another
cellphone, but competing with Apple
would be hell on earth. Let’s go after
big, dumb, slow companies."
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: The Verge]
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8. World Population
Devices Devices
Internet per Person
50B
~6.5
!
25B
~3.5
12.5B
~2
10B
0
2003
2010
2015
2020
What will the next 25B Internet-connected devices look like?
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: Cisco]
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9. HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Credit: metmuseum.org, shasho.biz]
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10. Estimated
Pre-Order
Volume: $10M
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: Kicktstarter, TechCrunch]
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11. "The initial batch of E27 Whites are exfactory and … ready for Airmail deliveries
over the next few days."
"Our iOS app has also been approved and
we'll send this live on Monday with the
Android app getting a few more tweaks
[this] weekend."
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: Kicktstarter]
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12. Q: “At this stage of the venture, what
keeps you up at night?”
A: “Hiring. Very much hiring. As any
small company faces, it’s a challenge to
get the best people onto the team.”
Number of employees as of 10.10.13: 35
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: MIT Technology Review]
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13. Network +
Connectivity
Internet
HowToWeb 2013 / 21.11.13
Hardware
Development
Software
Development
of Things and Services
Making a Great IoTS Product / © 2013 Christopher L Martin
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14.  Validation + Test



Prototyping

Safety
Processes
Housing + +
Network
Enclosure
Connectivity
Design
Certification
Standards

Hardware
Development
Development


Maintenance
+ Warranty


HowToWeb 2013 / 21.11.13
PCB Layout
A/B/C Sample
Software
Evaluation
Design for
Manufacturing
Reliability
Engineering
Making a Great IoTS Product / © 2013 Christopher L Martin
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15. Network +
Connectivity
HowToWeb 2013 / 21.11.13
Hardware
Development
Making a Great IoTS Product / © 2013 Christopher L Martin
Software
Development
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16. Mobile
Big
Data
Social
HowToWeb 2013 / 21.11.13
Cloud
Security
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: Gartner]
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17. Business
Logic
fridge.light.actuate(on)
Requirements
Round-Trip
Performance
End-to-End
Reliability
Examples
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: Electric Imp]
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18. Query: Time
Query: Fridges
Database
(Time Series)
Query: Value (Range)
Performance
Requirements
(Storage + Query)
Scalability
Examples
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Source: TempoDB]
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19. Logic
Logic
Logic
Data
Logic
Data
Data
Requirements
Device + App
Security
Communication
Security
synack
Examples
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
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20. 5º
LIGHT
CLEAN
Requirements
Flexibility
(Target Devices)
Android
HTML5
Windows
Portability
(Platforms)
?
Examples
HowToWeb 2013 / 21.11.13
iOS
Making a Great IoTS Product / © 2013 Christopher L Martin
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21. HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
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22. 
Gotta know what you don’t know.

X-as-a-Service
“ There are known knowns … ”
“There are known unknowns … ”
“But there are also unknown
unknowns.”
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Credit: politico.com]
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23. Network +
Connectivity
HowToWeb 2013 / 21.11.13
Hardware
Development
Software
Development
User Experience
Making a Great IoTS Product / © 2013 Christopher L Martin
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24. “If I have seen farther than others, it is
because I was standing on the shoulders
of giants.”
“In computer science, we stand on each
other's feet.”
 Make friends and use X-as-a-service!
HowToWeb 2013 / 21.11.13
Making a Great IoTS Product / © 2013 Christopher L Martin
[Credit: mirror.co.uk]
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