This document provides a summary of Christine Sheppard's education, work experience, skills, and freelance activities. She holds a Bachelor of Arts in Film Studies from Carleton University and continuing education courses in Film Production from Ryerson University. Her work experience includes roles in marketing, advertising sales, copywriting, and public relations for companies such as Atum Corporation, General Printers, and Sullivan Entertainment. She also has freelanced as a script writer and entertainment columnist. Her technical skills include proficiency with Microsoft Office, Adobe Creative Suite, video editing, social media, and web development tools.

1. Christine Sheppard
8 Rean Dr. Apt 1109, Toronto, ON
416 733 8981 christine.sheppard1@gmail.com
Education
Ryerson University (C.E Film Production) 2007-2008
Continuing Education courses in Film Production: Motion Picture Production 1 and Art Direction and Scenography.
Carleton University (B.A Film Studies) 2004-2007
Bachelor of Arts in Film Studies with focus on Film Theory, Film Music, Genres and History.
Work Experience
Atum Corporation – Marketing Coordinator March 2011 - Present
General Printers (Media division)– Ad Sales Coordinator April 2009- 2011
Sullivan Entertainment– Copywriter and PR August -December 2008
CBC- Toronto Production Centre October – November 2007, March 2008
Performance Summary
Strategic Marketing
 Developed marketing plan to improve brand awareness, resulting in traffic/lead generation, Industry
awards, media/press relations, and establishing key business partnerships.
 Managed all marketing campaigns including: social media, event/trade show marketing, SEO/PPC,
Blogging, Email and direct mail campaigns, webinars and editorials.
Communications and PR
 Built key relationships with members of the press, industry experts, and industryaward distributors.
 Composed the copyfor press releases, promotional material and company literatureand coordinated
distributionto national media outlets.
Creative Media
 Developed the concept, produced and edited online videos for company website and as part of multi-
media marketing campaigns.
 Created the content and visual framework for all company material and branding initiatives.
 Orchestrated involvement in Trade Shows and planned all design elements for event material.
Technology Skills:
Microsoft Office, Wordpress/Blogging platforms, AdobeIllustrator and Photoshop, Internet & research skills, Studio
8, Pinnacle Studio and Adobe Premier video editing systems, Social Media tools, basic HTML, CRM platforms,
equally comfortable in Mac & PC environments.

2. Freelance and Volunteer
 Freelance script writer for illustrateIT Video – creating original scripts for illustrated ‘Explanatory’
videos viewed online.
 Bi-weekly entertainment columnist and advertorial writer for the Brooklin Town Crier.
 Content manager for various blogs, and sole owner/writer of the TV Night Blog – a nightly Television
commentary with steady readership, growth and paid advertising.
* Character and professional references available upon request.
For more information, see my LinkedIn page.