1. CHRIS MAHAR
2900 Cove Cay Drive,Unit6C, Clearwater,FL33760 | Email:chris.mahar@qut.edu.au
EDUCATION
QueenslandUniversityof Technology,Brisbane,Australia
Ph.D. in Marketing 2016
Dissertation:“Straighttothe Source:TestingTheoretically-BasedSports
SponsorshipArticulationsUsing Fan-MotivationLinkages”
A three-studythesisusinganexperimental design including2x2,3x4 and
2x2 factorial designs
QueenslandUniversity of Technology,Brisbane,Australia
Graduate Diplomain Research 2012
Thesis: “Connectingthe Dots:UsingSocial IdentityFrameworkstolink
SportsFans,Sponsorsand Society”
Quasi experimental methodology(2x3x5) utilizedinalongitudinalstudy
withfive time pointsoversix months
GPA:6.75/7.00
Universityof Queensland,St.Lucia,Australia
Master of Business 2010
Areaof Concentration:Marketing
GPA: 5.85/7.00
OhioUniversity,Athens,Ohio,USA
Bachelor of Event Management 2005
AWARDS
Australian Postgraduate Award 2013 – 2016
Higher Education AssociationAssociate Fellow 2015
Teaching Advantage Graduate 2014
TEACHING EXPERIENCE
QueenslandUniversityof Technology,Brisbane,Australia
Course Coordinator and Lecturer- Introductionto Marketing,BSB 126 2014-15 Summer
Completelyautonomous role incharge of 95 studentsandteachingteam
Developedanddelivered twelve lectures,Created original assessment
items,Managedtutorial team,Coordinatedoutside guestspeakersto
enhance learning,Managedandresolvedstudentissues, Createdand
deliveredtutorial content,Managed Blackboardcontent

2. CHRIS MAHAR PAGE 2
Head Tutor and GuestLecturer- Introduction to Marketing, BSB 126 2014- Present
In-charge of a team of 18 tutors deliveringcontenttomore than 2,000 students
Deliveredlecturesonthree occasionsto 2,000+ studentswhenlecturerwasill,
Heldtutorial teammeetings regardingconsistencyandmanagingexpectations,
Providedongoingjob supportfortutorial staff,Facilitatedthe transitionfrom
paper-basedgradingtothe online TURNITIN software,Responsible for
recognizing,investigatinganddocumentingpossibleinstancesof plagiarism,
Reviewedandprovidedjudgmentsonall 140 remarkrequestsbystudents
Head Tutor and GuestLecturer- ConsumerBehavior, AMB 200 2013-Present
In charge of a teamof six tutorsand 800 students
Deliveredthree guestlecturesin2015, Deliveredtwoguestlecturesin
November2013, Managed tutorial team, Mentoredatutor closelytoachieve
tutor groupconsistency, Deliveredtutorialswithstudent-provided examplesto
facilitate understandingandpromote discussion,Markedall piecesof
assessmentandprovidedfeedbacktostudents,Consultedwithstudents to
helpthemunderstandcourse conceptsandimprove theirwork
Tutor- Postgraduate ConsumerBehavior, AMN400 2012
Deliveredtutorialswithoriginalexamplestofacilitateunderstandingand
promote discussion,Markedall piecesof assessmentandprovidedfeedbackto
students,Consultedwithstudentstohelpthemunderstandcourse concepts
and improve theirwork
Tutor- Market and Audience Research,AMB 201 2012-2014
Deliveredtutorialswithoriginalexamplestofacilitateunderstandingand
promote discussion,Markedall piecesof assessmentandprovidedfeedbackto
students,Consultedwithstudentstohelpthemunderstandcourse concepts
and improve theirwork
CONFERENCE PRESENTATIONS
Mahar, C. and Weeks,C.“Examining Fan AttitudesToward Sponsor Brands
Using Social IdentityFramework”
Proceedingsof the 2013 ANZMACConference.Auckland,NZ 2013
TARGETED PUBLICATIONS AND PAPERS
2016 Weeks,C.and Mahar, C. “Examining trendsin attitudetoward sponsor
brandsof bothhomeand away teamsponsorsovertime”
Target Journal: European Journalof Marketing

3. CHRIS MAHAR PAGE 3
Mahar, C.,Pontes,N. and Neale,L. “Why are they here?Understanding the
effectsof differing sponsorship articulation on attitudestoward brand and
perceived sponsor-teamfit”
Target Journal: TBD
Mahar, C.,Pontes,N. and Neale,L. “This makessense: Examining therole
of priming,schemasand the associativememory networkin sponsorship-
linked marketing activities and desired outcomesforsponsorswith poor
nativefit”
Target Journal: TBD
OTHER RESEARCH INTERESTS
Experimental design
The extensionofthe articulationofbrandassociationstoother contexts
The effectsof group-basedvs.individual messagesinsocial marketing
campaigns
The effectsof communicationtype(text-based,voice,face-to-face) on
workplace outcomesin collaborative,subordinateandcustomerservice
roles
Changesin groupdynamicsbasedon message framing,physical
interactionand the creation ofsub groups
My research interests are constantlyexpandingasI continue to learn. I
love to collaborateanddiscussideasand am looking foran environment
that emphasizesthe productionofgreat work andcontinued
improvement.
SERVICE
Co-supervisedanhonorsundergraduatestudentincompletinga130 page
thesis. Studentachieveda6.5/7 GPA for a first-classhonors degree 2014-2015
Personallymentorednewandstrugglingtutorsoutside office hours 2014-2015
Helpedincrease understandingof the role of atutor, how to bestreach
studentsandhowto consistentlygrade assignments
Universityof QueenslandPostgraduate StudentAmbassador 2010
Coordinatedcharitydinnerandraffle for ACEat OhioUniversity 2005

4. CHRIS MAHAR PAGE 4
PROFESSIONALEXPERIENCE
Freelance MarketingConsultant,Tampa, FL & Brisbane, Aus 2009-2013
ContractedbyStudiothinkmarketingfirminClevelandandAPN News&
Mediain Brisbane forcreative projectsincluding:webcontent,brochures,
newspaperadsonline ads&directresponse
Collaboratedwiththe creativeteamtointerpretandact oncreative briefs
and produce effective webandprintB2Band B2C advertisementsfor
audiencesupto1.5M forcompanieslike TargetandQantasand manySMEs
Account Executive 2007-2009
SEM Productions,Tampa, FL, Corporateeventplanning company
Increasedbusinessbymore than10% overa 1-yearperiodbygrowingthe
keyRite Aidaccount while winningthe new National College Access
Networkaccount
Managed clientcommunications,project developmentandexecution,and
eventschedulesandbudgetsfor$1M+ healthandbeautyexposand
corporate charitygolf eventsforRite AidCorporation
Formulatedstrategiestoincrease brandexposureandenhance the
attendee experienceforconsumereventsthatattractedcrowdsof 100K+
and local mediacoverage
Employednewmediatacticstocreate updatedcontentandoptimize
website totop-five Google rankingsinacompetitivemarket
Account Executive 2005-2007
Novastar Mortgage, Inc., Tampa, FL,Lender specializing in homeloans
through mortgagebrokersacrossU.S.
Grewsalesfrom$250K/month to $6M/month overone year
DevelopedB2Bpartnershipswithmortgage brokersandcultivatedfive
clientswith$1M+ infundingpermonth
Advancedcustomerrelationshipsthroughweeklycustomervisitsand
representedclientinterestsininternalcompanymeetings
Drove strategicdecisionsforclientsandgrew clientbusinessby20%+