Caring for Our Struggling Community


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Caring for Our Struggling Community

  1. 1. Caring for our Struggling Community Jessica Neumann Assistant Director Student Activities & Greek Life Washburn University [email_address]
  2. 2. Learning Objectives <ul><li>Creating a network of support </li></ul><ul><li>Building relationships and partnerships </li></ul><ul><li>Understanding the importance and implementation of a strategic plan </li></ul><ul><li>Measuring success </li></ul>
  3. 3. Meet Someone New <ul><li>The greatest gift you can give another is the purity of your attention. </li></ul><ul><li>- Richard Moss </li></ul>
  4. 4. Once upon a time… <ul><li>The story of one small mid-western campus. </li></ul><ul><ul><li>New Residential Living facilities on campus </li></ul></ul><ul><ul><li>10 individual chapters </li></ul></ul><ul><ul><li>Loss of two chapters </li></ul></ul><ul><ul><li>Declining membership </li></ul></ul><ul><ul><li>Lack of structure in governing councils </li></ul></ul><ul><ul><li>No standards or value-based education </li></ul></ul><ul><ul><li>A lot of apathy </li></ul></ul>
  5. 5. Building Relationships <ul><li>Determine who your allies are on your campus </li></ul><ul><ul><li>Faculty & Staff ~ Who are the affiliated members on your campus? </li></ul></ul><ul><ul><li>Alumni </li></ul></ul><ul><ul><li>Community members </li></ul></ul><ul><ul><li>Inter/National Headquarters Staff </li></ul></ul><ul><ul><li>Alumni Associations </li></ul></ul><ul><ul><li>Students </li></ul></ul>
  6. 6. Determine your Resources <ul><li>Building partnerships for the success of the fraternity & sorority community. </li></ul><ul><ul><li>Academic </li></ul></ul><ul><ul><li>Leadership Development </li></ul></ul><ul><ul><li>Career Development </li></ul></ul><ul><li>Alumni Support </li></ul><ul><ul><li>Volunteering </li></ul></ul><ul><ul><li>Finances </li></ul></ul><ul><li>Headquarters Staff </li></ul>
  7. 7. Educating your Community <ul><li>Deliver a consistent message </li></ul><ul><li>Develop opportunities for discussion </li></ul><ul><ul><li>Advisors Meeting </li></ul></ul><ul><ul><li>Advisory Board </li></ul></ul><ul><ul><li>Chapter Advisory Board Socials </li></ul></ul><ul><ul><li>Influenced networks are formed from careful planning and are necessary for success in achieving your ideas and goals. </li></ul></ul><ul><ul><li>(Watkins, 2003) </li></ul></ul>
  8. 8. Standards of Excellence <ul><li>Remembering our foundation </li></ul><ul><ul><li>Chapter education on Ritual & values </li></ul></ul><ul><li>Create a Standards Program </li></ul><ul><ul><li>Based on values </li></ul></ul><ul><ul><li>Chapters goals </li></ul></ul><ul><ul><li>Continued advancement </li></ul></ul><ul><li>Chapter awards developed around chapter standards </li></ul>
  9. 9. Mission and Vision <ul><li>What are the values of the chapters in your community? </li></ul><ul><ul><li>Create a committee of students </li></ul></ul><ul><ul><li>Research the community history & values </li></ul></ul><ul><ul><li>Research the mission & vision of your peer institutions </li></ul></ul><ul><ul><li>Develop your mission and vision </li></ul></ul>
  10. 10. Sorority Recruitment <ul><li>Use your resources </li></ul><ul><ul><li>Headquarters Staff ~ Sorority Taskforce </li></ul></ul><ul><ul><li>Re-evaluate recruitment structure </li></ul></ul><ul><ul><li>Re-evaluate your budget and marketing plan </li></ul></ul><ul><ul><li>Bring in the experts </li></ul></ul>
  11. 11. Fraternity Recruitment <ul><li>Evaluate the history of Fraternity Recruitment </li></ul><ul><ul><li>Determine how to bring your chapters together </li></ul></ul><ul><ul><li>Bring in the experts </li></ul></ul><ul><ul><li>Evaluate the structure and importance of recruitment in your councils </li></ul></ul><ul><ul><li>Evaluate your marketing plan </li></ul></ul>
  12. 12. Strategic Planning <ul><li>Strategic Planning determines where an organization is going over the next year or more, understanding how the organization will get there and how the organization will measure their success. </li></ul>
  13. 13. Strategic Planning: Step One <ul><li>Maximizing your relationships </li></ul><ul><ul><li>Create opportunities for discussion </li></ul></ul><ul><ul><ul><li>Advisory Board </li></ul></ul></ul><ul><ul><ul><li>Alumni Advisors </li></ul></ul></ul><ul><ul><ul><li>Chapter Membership </li></ul></ul></ul><ul><ul><ul><li>Faculty & Staff </li></ul></ul></ul><ul><ul><li>Document all discussion </li></ul></ul>
  14. 14. Strategic Planning: Step Two <ul><li>Evaluate the Data </li></ul><ul><ul><li>Code reports for themes </li></ul></ul><ul><ul><li>Create a report to take back to your stakeholders </li></ul></ul><ul><ul><li>Determine five community initiatives </li></ul></ul><ul><ul><li>Create a committee of students </li></ul></ul>
  15. 15. Strategic Planning: Step Three <ul><li>Define initiatives </li></ul><ul><li>Determine an action plan </li></ul><ul><li>Create final document </li></ul><ul><ul><li>Provide an opportunity for evaluation </li></ul></ul><ul><ul><li>Present the Strategic Plan </li></ul></ul><ul><ul><li>Gain support or approval from your councils </li></ul></ul><ul><ul><li>Provide a consistent message </li></ul></ul>
  16. 16. Strategic Planning: Step Four <ul><li>Create markers for measuring success </li></ul><ul><ul><li>Academics </li></ul></ul><ul><ul><li>Leadership advancement </li></ul></ul><ul><ul><li>Involvement </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><ul><li>Service hours </li></ul></ul><ul><ul><li>Philanthropy dollars </li></ul></ul><ul><ul><li>Campus perception </li></ul></ul>
  17. 17. Tools for Success <ul><li>Environmental Scan </li></ul><ul><ul><li>Where are we now? </li></ul></ul><ul><ul><li>Where do you want to see the community in five years? </li></ul></ul><ul><ul><li>How can we get there? </li></ul></ul><ul><li>SWOT Analysis </li></ul><ul><ul><li>Strengths, Weaknesses, Opportunities, Threats </li></ul></ul>
  18. 18. Tools for Success <ul><li>Student Involvement </li></ul><ul><ul><li>Developing the Strategic Document </li></ul></ul><ul><ul><li>Developing the Action Plan </li></ul></ul><ul><ul><li>Survey new programming </li></ul></ul><ul><ul><li>Survey Monkey </li></ul></ul><ul><ul><li>Angel, D2R, Blackboard </li></ul></ul>
  19. 19. Where are we now… <ul><li>Chartering of two chapters </li></ul><ul><li>Established one new colony </li></ul><ul><li>Creation of new mission & vision </li></ul><ul><li>Creation of strategic plan </li></ul><ul><li>Increase in Sorority Quota </li></ul><ul><li>Increase of total Formal Recruitment participation </li></ul><ul><li>Increase of retention </li></ul><ul><li>Increase of membership by 45% </li></ul><ul><li>Overall increase of alumni support </li></ul>
  20. 20. Questions & Answers <ul><li>Thank You! </li></ul>
  21. 21. Resources <ul><li>Earley, C. (1998). Influencing Ethical Development in Greek Letter Organizations [Electronic Version]. New Directions For Student Services, 81 , 39-47. </li></ul><ul><li>Shertzer, J. E., & Schuh, J., H. (2004) College student perceptions of leadership: Empowering and constraining beliefs. NASPA Journal , 42, 111-131. </li></ul><ul><li>Strayhorn, T. L., & Colvin, A., J. (2006) Assessing student learning and development in fraternity and sorority affairs. Oracle: The Research Journal of the Association of Fraternity Advisors , 2, 95-107. </li></ul><ul><li>Watkins, M. (2003). The First 90 Days: Critical Success Strategies for New Leaders at all Levels. Boston: Harvard Business School Press. </li></ul><ul><li>Whipple, E. G., & Sullivan, E. G. (1998). Greek letter organizations: Communities of learners [Electronic Version]? New Directions For Student Services, 81 , 7-17. </li></ul><ul><li>Witkin, B.R., & Altschuld, J.W., (1995). Planning and conducting needs assessment: A practical guide . California: Sage Publication Inc. </li></ul><ul><li>AFA: Values Congruence </li></ul><ul><li>Fraternal Relevance </li></ul>