1. Yu Wang - Curriculum Vita September 2016
1
YU WANG, PH.D.
Associate Professor
Department of Marketing
College of Business Administration Email: Yu.Wang@csulb.edu
California State University, Long Beach Office: (562) 985-4776
Long Beach, CA 90840 Fax: (562) 985-1588
______________________________________________________________________________
EMPLOYMENT
2015 – Present Associate Professor of Marketing, California State University, Long Beach
2007 – 2015 Assistant Professor of Marketing, The University of Texas at Dallas
EDUCATION
Ph.D. in Marketing, 2007. Ross School of Business, University of Michigan – Ann Arbor
M.A. in Applied Economics, 2006. University of Michigan – Ann Arbor
M.A. in Economics, 2000. Shanghai Jiao Tong University, China
B. Eng. in Industrial Foreign Trade and Computer Science (dual degree, graduated with
highest honors), 1997. Shanghai Jiao Tong University, China
RECOGNITIONS AND HONORS
2010 Management Science Meritorious Service Award
2005 Gladys D. & Walter R. Stark Graduate Scholarship, University of Michigan–Ann Arbor
2004 AMA-Sheth Foundation Doctoral Consortium Fellow
2001–2005 UMBS Doctoral Fellowship and Phelps Fellowship, University of Michigan –
Ann Arbor
RESEARCH INTERESTS
Social preferences
Corporate social responsibilities
Market design and matching markets
Experimental and behavioral economics

2. Yu Wang - Curriculum Vita September 2016
2
PUBLICATIONS
ARTICLES IN EDITED VOLUMES OR BOOK CHAPTERS
Rao, Ram and Yu Wang (2014). “Product Champion” in The Palgrave Encyclopedia of
Strategic Management, edited by David J. Teece and Mie Augier, Palgrave Macmillan,
United Kingdom.
REFEREED JOURNAL ARTICLES
1. Özalp Özer, Upender Subramanian and Yu Wang (2016). “Information Sharing, Advice
Provision or Delegation: What Leads to Higher Trust and Trustworthiness?”
Management Science, forthcoming.
2. Zamudio, César, Yu Wang and Ernan Haruvy (2013). “Human Brands and Mutual
Choices: An Investigation of the Marketing Assistant Professor Job Market.” Journal of
the Academy of Marketing Science, 41(6), 722 – 736.
3. Wang, Yu and Ernan Haruvy (2013). “Tiers in One-Sided Matching Markets: Theory
and Experimental Investigation.” Management Science, 59(6), 1458 – 1477.
4. Wang, Yu and Aradhna Krishna (2012). “Enticing for Me but Unfair to Her: Can
Targeted Pricing Evoke Socially Conscious Behavior?” Journal of Consumer
Psychology, 22(3), 433 – 442.
5. Krishna, Aradhna and Yu Wang (2007). “The Relationship between Top Trading Cycles
Mechanism and Top Trading Cycles and Chains Mechanism.” Journal of Economic
Theory, 132(1), 539 – 547.
6. Wang, Yu and Aradhna Krishna (2006). “Timeshare Exchange Mechanisms.”
Management Science, 52(8), 1223 – 1237.
PAPERS UNDER REVIEW AND WORKING PAPERS
7. “Do April Showers Bring Reviews Down-er? The Congruent and Comparative Impacts
of Weather on Consumer Reviews,” with Judy Ma and Dongling Huang. Under review
at Journal of Interactive Marketing.
8. “Acknowledging An Entrant to Be A Close Competitor: Why Incumbents May Defer
Defensive Responses?” With Nanda Kumar.
9. “Estimating Preferences in Two-Sided Matching Markets.” With César Zamudio and
Ernan Haruvy.
SELECTED WORK IN PROGRESS
“Cause Marketing as Commercial Co-Venture: How Do Disparate State Laws Affect
Donation to Charities?” With Uday Rajan and Aradhna Krishna.
“Brand Identity and Firm Innovation Propensity: Theory and Experimental Investigation,”
with Jane Zheying Gu. Theory section completed. Pilot studies completed.
“Evolution of Trust under Information Sharing vs. Advice Provision,” with Özalp Özer and
Upender Subramanian. Experiments completed.

3. Yu Wang - Curriculum Vita September 2016
3
INVITED TALKS
“Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a
Distribution Channel?” (2014)
- California State University Long Beach
- Seattle University
- Texas Christian University
- West Virginia University
“Trust and Trustworthiness in Category Captain Arrangements” (2014)
- University of Central Florida
“Timeshare Exchange Mechanisms” (2006)
- Cornell University
- Lehigh University
- Singapore Management University
- University of California at Berkeley
- University of California at San Diego
- University of Georgia
- University of Texas at Dallas
Discussant at UTD-FORMS Conferences (2008-2011)
CONFERENCE PRESENTATIONS
1. “Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and
Trustworthiness?” Behavioral Industrial Organization & Marketing Symposium,
University of Michigan – Ann Arbor, August 2016.
2. “Building Trust and Cooperation: The Role of Repeated Interactions.” INFORMS
Marketing Science Conference, Shanghai, June 2016.
3. “Evolution of Trust under Information Sharing, Advice Provision and Delegation.”
INFORMS Annual Meeting, San Francisco, November 2014.
4. “Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a
Distribution Channel?” INFORMS Marketing Science Conference, Emory University,
June 2014.
5. “Cause Marketing as Commercial Co-Venture: How Do Disparate State Laws Affect
Donation to Charities?” INFORMS International Meeting, Beijing, June 2012.
6. “Tiers in One-sided Matching Markets: Theory and Experimental Investigation.”
INFORMS Marketing Science Conference, Boston, June 2012.

4. Yu Wang - Curriculum Vita September 2016
4
7. “Tiers in One-Sided Matching Markets: Theory and Experimental Investigation.”
INFORMS Annual Meeting (Behavioral Operations Management Sponsored Session),
Austin, November 2010.
8. “Tiers in Consumer Fractional Ownership Markets.” INFORMS Annual Meeting
(Behavioral Operations Management Sponsored Session), San Diego, October 2009.
9. “Acknowledging An Entrant to Be A Close Competitor: Why Incumbents May Defer
Defensive Responses?” INFORMS Marketing Science Conference, University of
Michigan – Ann Arbor, June 2009.
10. “Costly Punishment: Consumer Resistance to Discrimination by Firms.” INFORMS
Marketing Science Conference, University of Pittsburg, June 2006.
11. “Timeshare Exchange Mechanisms.” Haring Symposium, Bloomington, Indiana
University, March 2006.
12. “Timeshare Exchange Mechanisms.” INFORMS Marketing Science Conference,
Rotterdam, the Netherlands, June 2004.
13. “Timeshare Exchange Mechanisms.” Midwest Marketing Camp, Michigan State
University, June 2004.
TEACHING
DOCTORAL DISSERTATION COMMITTEES
1. Juncai Jiang, degree awarded in 2013.
Dissertation: “Essays on Consumer Search and Competitive Marketing Strategies”
Placement: Tenure-track Assistant Professor of Marketing at Virginia Tech
2. César Zamudio, degree awarded in 2013.
Dissertation: “Choosing Others”
Placement: Tenure-track Assistant Professor of Marketing at Kent State University
3. Joan Yu, degree awarded in 2010.
Dissertation: “Gift Giving and Gift Card Research”
Placement: Brinkerhoff International
4. Manish Gangwar, degree awarded in 2009.
Dissertation: “Optimal Pricing Strategies Under Consumer Stockpiling and Store Loyalty”
Placement: Tenure-track Assistant Professor of Marketing at Indian School of Business
CLASSROOM TEACHING
1. 2016 Digital Marketing & Media (undergraduate-level), CSULB
2. 2015 & 2016 Principles of Marketing (under-graduate level), CSULB
3. 2015 & 2016 Social Media & Digital Marketing (MBA), CSULB
4. 2014, 2013 & 2011 Interactive & Digital Marketing (graduate-level), UTD
5. 2010 Internet Business Models (graduate-level), UTD

5. Yu Wang - Curriculum Vita September 2016
5
6. 2007 – 2015 Principles of Marketing (undergraduate-level), UTD
7. 2003 Marketing Management (BBA Core Course), University of Michigan – Ann Arbor
TEACHING INTERESTS
Principles of marketing
Digital marketing & social media
Marketing research
PROFESSIONAL SERVICE AND MEMBERSHIPS
Ad-hoc reviewer for academic journals:
Games and Economic Behavior
International Journal of Research in Marketing
Journal of Asia-Pacific Business
Journal of the Operational Research Society
Management Science
- Departments of Marketing, Decision Analysis and Operations Management
- Management Science Meritorious Service Award, 2010
Marketing Science
Review of Marketing Science
Reviewer for the 2014 AMA Summer Marketing Educators’ Conference
American Marketing Association (AMA), 2007 – present
INFORMS, 2007 – present
SERVICE AND CITIZENSHIP
Member of College Undergraduate Program Committee (Feb. 2016 – present)
Chair of Department Graduate Program Committee (Sept. 2015 – present)
Member of Department Faculty Activity Committee (Sept. 2015 – present)
Member of the Master of Science in Marketing Taskforce (Sept. 2015 – Present)