This document contains a registration proforma for a dissertation on the promotional mix strategies of Big Bazaar retail chain. The proposed research topic is "A study on promotional mix strategies at Big Bazaar". The objectives are to study Big Bazaar's promotion mix strategy, measure the effectiveness of its sales promotion measures, and understand customer awareness. The scope involves studying customers of Big Bazaar and their awareness of Big Bazaar's advertisements. The methodology will use descriptive research through surveys and interviews. Data collection will involve a questionnaire and secondary sources. The study aims to analyze Big Bazaar's promotional strategies and customer response.
Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjali’s Products.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjali’s Products.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
0601086 customer’s expectations and feedback analysisSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
0601086 customer’s expectations and feedback analysisSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
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Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
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236 chapter 6 information systems for marketing decisions.docxeugeniadean34240
236 chapter 6 information systems for marketing decisions
the marketing research process 235
THE MARKETING RESEARCH PROCESS
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Marketing research process
A process used to collect data about marketing programs, external environments, and consumer markets In an attempt to improve the quality of marketing.
The marketing research process is undertaken to answer a wide variety of questions, which might include: "Where do our guests come from? How frequently do people dine out in this area? In what types of restaurants do they most frequently dine? If the seating capacity of a restaurant is expanded by 20 percent, what impact will this have on sales and profits? If the city builds a new convention center, how many additional room nights is that likely to bring to the city?"
Conducting market research is not an inexpensive proposition, and when research is undertaken, care must be taken to ensure that proper methods are used. This is true whether the hospitality organization conducts its own market research or relies on external consultants. Market research data are only as good as the methodology used. If poor methodology is used, the results are not likely to describe the situation accurately, and marketing decisions based on this information are not likely to be very appropriate. Figure 6.3 contains the five steps involved in the marketing research process.
(
Define the problem
) (
Analyzt
the data
<
r
Prepare the final report
Collect the data
)figure 6.3 • The marketing research process.
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Step 1: Define the Problem
Before initiating any marketing research effort, a firm must decide whether marketing research is necessary. In general, marketing research should be undertaken if it clarifies a problem that could impact your business, if it helps in selecting between alternatives for achieving marketing objectives, if it assists in gaining a competitive advantage, or if it provides useful information on your markets.1 Marketing research may not be needed if the information is already available, there is insufficient time for marketing research, resources are not available, or costs of conducting the research outweigh the potential benefits of having the information.
If the decision is made to proceed with the marketing research, the research problem should be clearly defined. What does the research effort propose to do? What types of questions need to be asked? What solutions are sought? A strong tendency among all researchers, especially novice researchers, is to rush into data collection without giving adequate thought to defining the problem. This tendency should be vigorously avoided. A small amount of time sp.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
The New Product Development ProcessBecause introdu.docxcherry686017
The New Product Development Process
Because introducing new products on a consistent basis is important to the future success of many organizations, marketers in charge of product decisions often follow set procedures for bringing products to market. In the scientific area that may mean the establishment of ongoing laboratory research programs for discovering new products (e.g., medicines) while less scientific companies may pull together resources for product development on a less structured timetable.
In this PowerPoint slide show, we present a process comprising the key elements of new product development. While some companies may not follow a deliberate step-by-step approach, the steps are useful in showing the information input and decision making that must be done in order to successfully develop new products. The process also shows the importance market research plays in developing products. We should note that while this process works for most industries, it is less effective in developing radically new products. The main reason lies in the inability of the target market to provide sufficient feedback on advanced product concepts since they often find it difficult to understand radically different ideas. So while many of these steps are used to research breakthrough ideas, the marketer should exercise caution when interpreting the results.
*
New Products are vital
As the cartoon highlights, in this era of rapid changes in our external environment, innovation is imperative. A firm cannot rest on their laurels (and current products). Furthermore, the time it takes firms to bring new products to market has accelerated. Firms that fail to develop new products put themselves at risk as their existing products are vulnerable to changing customer needs and tastes, new technologies, shortened product-life-cycles, and increased competition. In this PowerPoint slideshow, we highlight the 8 step new product development process as described by Kotler and Keller (2016).
*
8 Step New-Product Development Process1. Idea Generation2. Idea Screening3. Concept Development and Testing4. Marketing Strategy Development5. Business Analysis6. Product Development7. Market Testing8. Commercialization
How Kotler and Keller (2016) describes the New Product Development Process is as an eight stage process in which the new product can be dropped at any time. Other sources will condense some of the steps so you may see others refer to fewer steps. If you look at these closely though, they are not deleting any of the activities, but instead are combining some of them.
*
Step 1: Idea GenerationAt this stage marketers need to ask: Is the idea worth considering?If yes, proceed to idea screening.If no, drop.Ideas for new products can come from:Customers and channel membersScientists and engineersBy examining competitorsTop management
The first step of new product development requires gathering ideas to be evaluated as potential product ...
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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Knowledge engineering: from people to machines and back
Big bazar final synopsis
1. Appendix
Registration proforma for dissertation work
1. Name of the Student : - SAMDANI
2. Name of the Guide : - Prof. SMITA GAIKWAD
3. Proposed Research Area : - MARKETING
4. Proposed Research Topic :-
“A STUDY ON PROMOTIONAL MIX STRATEGIES AT BIG
BAZAAR.”
5. Write a brief note on topic:
Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The
companies are fighting to win the hearts of customer who is God said by the business
tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that
advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits
of people. It has created formats, which provide all items under one roof at low rates, or so it
claims. In this project, we will study its marketing strategies and promotional activities.
Student signature
Approved or disapproved if it is disapproved, the reason for
revision………………………………………………………..…..
…………………………………………………………………….
Guide’s signature with date
Research co-ordinator’s signature with date
2. A PROJECT
ON
“A STUDY ON PROMOTIONAL MIX STRATEGIES AT
BIG- BAZAAR.”
Submitted to
BANGALORE UNIVERSITY
For the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
UNDER THE GUIDENCE OF
Prof. SMITA GAIKWAD
SUBMITTED BY
SAMDANI
Reg No.11KXCMA055
SURANA COLLEGE
CENTRE FOR POST GRADUATE STUDIES
#17 KENGERI SATELLITE TOWN, BANGALORE – 560060
3. SYNOPSIS
TITLE
“A STUDY ON PROMOTIONAL MIX STRATEGIES AT BIG
BAZAAR.”
PROBLEM STATEMENT
”Retailers are facing stiff competition from the players like food world, RPG’s Spencer’s,
Reliance and the threat of entry of new competitors like Wal-Mart. This influenced the
retailers to give more concentration on sales promotion techniques. This will benefit big retail
chain onto only to sustain customers but also meet customer demand and expectations. In
order to overcome this situation, Big Bazaar wants to know effectiveness of its sales
promotional techniques. With a view to study the various consumer oriented sales promotion
techniques and its effect on the customer, I have selected to undertake the following study:
Promotional mix strategies of Big Bazaar retail chain special reference to sales promotion
OBJECTIVE OF THE STUDY
1. To study the promotion mix strategy used in big bazaar.
2. To measure the effectiveness of sales promotional measure of big bazaar.
3. To understand the customer awareness
Scope of the study:
The scope of the study is quite vast as it covers the customers of Big Bazaar
1. This study helps to know about the awareness of advertisements by the customers
towards Big Bazaar.
2. Advertisement includes in store and out store advertisements provided by the Big
Bazaar.
4. METHODOLOGY.
The word ‘method’ indicates the mode or the way of accomplishing an objective. The
research type used for the study is descriptive type of research as it describes the current
market situation. Current issues that are related to existing market potential of retail sector are
analysed using secondary data that is collected from various sources. Research was done
using discussing with customers, company executives; analyse the various secondary data
obtained. Research is restricted to only leading players in retail sector and the samples are
drawn on the basis of judgmental techniques.
SAMPLE DESIGN
Sampling Technique:
Non-probability sampling has been chosen for the study. In this study convenient random
sampling method is used to select the respondents.
Sample size:
100 customers from Bangalore who visited Big Bazaar were taken as respondents
SOURCES OF DATA
There are two types of data collection methods that are being used in this research:
A. Primary data
Collection of primary data:
Primary data is that type of data which includes the first hand information which is being
collected from the respondents through observation or through direct communication with
5. respondents in one form or another or through personal interviews. In this research study
structured questionnaire has been used. Personal interviews were also conducted to get
primary data.
B. Secondary data
Collection of secondary data
Secondary data means data that are already available that is the data which have already been
collected and analysed by someone else. When the researcher utilizes the secondary data,
then he has to look into various sources from where he can obtain them. In this case he is
certainly not confronted with the problems that are usually associated with the collection of
the original data. Secondary data may either be published data or unpublished data.
Observation
Observation was also made by the researcher to observe the competitors of Big Bazaar about
the marketing tactics the advertisements adopted to sell their product and the way they treat
their customers.
TOOLS FOR DATA COLLECTION
A structured questionnaire was used as a tool for collecting data which includes close end and
open end questions.
LIMITATION OF THE STUDY:
1. In spite of having so many customers of BIG BAZAAR., we have been able to attain a few
of them. It affects our study to some extent.
2. The respondent may skip some questions. Also they may not respond to every question
correctly.
6. 3. The important constrain is the time limit. Since the study had to be conducted in a short
span of time, the accuracy may be affected.
CHAPTER SCHEME
CHAPTER 1 : Deals with industry and theoretical back ground.
This chapter gives a brief introduction to the study of A study on promotional mix strategies
at big bazaar. In this chapter we will come across the brief description various Promotional
mix strategies at big bazaar and the customer’s awareness towards them.
CHAPTER 2 : Deals with design of study.
This chapter provides the statement of the problem, objectives, scope, methodology used for
project and limitations of the study. In this chapter, firstly we will describe the hypothesis for
our study. And we will prepare a questionnaire according to the requirement of our study and
we will use various tools like Chi-Square, ANOVA, Co-relation & Regression. We will be
using SPSS software to analyse the data collected from questionnaire method.
CHAPTER 3 : Deals with company profile
FUTURE GROUP:
Pantaloons Retail is the flagship enterprise of the Future Group, which is positioned to cater
to the entire Indian consumption space. The Future Group operates through six verticals:
Future Retail (encompassing all retail businesses), Future Capital (financial products and
services) Future Brands (management of all brands owned or managed by group companies),
Future Space (management of retail real estate) Future Logistics (management of supply
chain and distribution), Future Media (development and management of retail media).
7. CHAPTER 4 : Deals with data analysis and interpretation.
This chapter analyses the data collected and draws inference on the same. Data’s are being
collected through questionnaire method and analyse using SPSS software. And various tools
& techniques are also used, like ANOVA, Chi-Square, Co-relation & Regression. Any one of
the technique will be used according to the requirement of my study. And finally
interpretation is done from the result which we had got.
CHAPTER 5 : Deals with summary of findings and suggestions and recommendations
This chapter summarizes the findings of the problem in the company “BIG BAZAAR ”
Promotional mix strategies. We will conclude our research or project work by giving
recommendations to the company.
STUDENT SIGNATURE GUIDE SIGNATURE