Course Comprehensive ProjectCollaboration in a business environmen.docxbuffydtesurina
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
1 BUS 326 Consumer Behavior Team Project Guideline .docxfelicidaddinwoodie
1
BUS 326 Consumer Behavior
Team Project Guideline
Team Project due Tuesday, April 25th by 11:59 PM via Blackboard
Overview and Objectives
The objective of this project is to deepen your understanding of the course materials by applying the
consumer behavior concepts discussed in class. One of the specific goals in understanding consumer behavior
is to design highly effective influence tactics that will connect with your audience and persuade them to buy
your product. The purpose of the group project is to give you some insight into why some marketing tactics
work with respect to the consumer as well as why others do not.
Organization and Administration
Each team should consist of 3-5 students. Teams will be assigned by the instructor in the beginning of the
semester. Although not required, it may be most productive to select a team "manager" responsible for
coordinating all team activities. In addition, each team member should be assigned specific duties; ideally those
best suited to her/his experience and interests. Like team projects that you will someday encounter in the
workplace, the project for this class involves a process that must be managed in order to ensure a successful
outcome.
Project Description
Your group will need to identify a consumer influence tactic to evaluate. First you select a specific company and
its product and then you will evaluate whether the tactic will be effective or ineffective in influencing consumer
behavior. Your group will do a 20 minute presentation and will hand in two PowerPoint decks, one with full
description of your project (PPT documentation) and the other one for your class presentation. This tactic could
be a specific advertisement (e.g., Dorito’s Superbowl 2011 commercial), point-of-purchase communication, sales
promotion device (e.g., Great Clips $5.99 haircut coupon), sales presentation, etc. So, if your group decides to
focus on advertising, you will begin by reviewing a number of print, radio, and/or television ads. Out of this set,
a specific ad will be selected that the group feels is either effective or ineffective. You will need to turn in the
actual tactic that you have selected (e.g., the print ad itself, a recording of a radio ad, a recording of television
commercial.) Do not choose a tactic that you have already used (or are currently using) in another class unless
you receive permission from me.
Once this influence tactic has been selected, you will need to use the concepts discussed in class to identify
reasons why the ad will be effective or not. As a starting point, your group should discuss in general terms
why this might be the case. Then, get more precise in your analysis. Go back through your class notes and
the text to identify relevant concepts and theories that can be used to analyze why the tactic will be
successful or not.
By following team project outline, your team is to conduct market research on a compa ...
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Course Comprehensive ProjectCollaboration in a business environmen.docxbuffydtesurina
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
1 BUS 326 Consumer Behavior Team Project Guideline .docxfelicidaddinwoodie
1
BUS 326 Consumer Behavior
Team Project Guideline
Team Project due Tuesday, April 25th by 11:59 PM via Blackboard
Overview and Objectives
The objective of this project is to deepen your understanding of the course materials by applying the
consumer behavior concepts discussed in class. One of the specific goals in understanding consumer behavior
is to design highly effective influence tactics that will connect with your audience and persuade them to buy
your product. The purpose of the group project is to give you some insight into why some marketing tactics
work with respect to the consumer as well as why others do not.
Organization and Administration
Each team should consist of 3-5 students. Teams will be assigned by the instructor in the beginning of the
semester. Although not required, it may be most productive to select a team "manager" responsible for
coordinating all team activities. In addition, each team member should be assigned specific duties; ideally those
best suited to her/his experience and interests. Like team projects that you will someday encounter in the
workplace, the project for this class involves a process that must be managed in order to ensure a successful
outcome.
Project Description
Your group will need to identify a consumer influence tactic to evaluate. First you select a specific company and
its product and then you will evaluate whether the tactic will be effective or ineffective in influencing consumer
behavior. Your group will do a 20 minute presentation and will hand in two PowerPoint decks, one with full
description of your project (PPT documentation) and the other one for your class presentation. This tactic could
be a specific advertisement (e.g., Dorito’s Superbowl 2011 commercial), point-of-purchase communication, sales
promotion device (e.g., Great Clips $5.99 haircut coupon), sales presentation, etc. So, if your group decides to
focus on advertising, you will begin by reviewing a number of print, radio, and/or television ads. Out of this set,
a specific ad will be selected that the group feels is either effective or ineffective. You will need to turn in the
actual tactic that you have selected (e.g., the print ad itself, a recording of a radio ad, a recording of television
commercial.) Do not choose a tactic that you have already used (or are currently using) in another class unless
you receive permission from me.
Once this influence tactic has been selected, you will need to use the concepts discussed in class to identify
reasons why the ad will be effective or not. As a starting point, your group should discuss in general terms
why this might be the case. Then, get more precise in your analysis. Go back through your class notes and
the text to identify relevant concepts and theories that can be used to analyze why the tactic will be
successful or not.
By following team project outline, your team is to conduct market research on a compa ...
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Understanding Strategic Planning: What would you ask?Alex Goh
So lets say you wish to amp up your understanding on strategic planning. Now imagine you could ask a fellow Planner anything - what would you ask? The above is a compilation of 4 questions - from one Planner to another.
But it's but ONE way of answering those questions. How would you have answered differently?
Be it an alternative answer, or a new question, feel free to drop a comment below (or start your own Q&A) and see what kind of conversation ensues.
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Faculty of BusinessMarketing Discipline Group247.docxlmelaine
Faculty of Business
Marketing Discipline Group
24790 Business Project:
Marketing (Capstone)
Course Notes
Spring 2019
INTRODUCTION
David Waller
Lynne Freeman
Today’s WorkshopCourse OverviewClass MinglingDiscuss Project Ideas in Group
Objective: Familiarise yourself with the course and project requirements!
“a capstone is a crown, a shining and fully functional architectural feature that encloses and, for all time, seals into place the culmination of knowledge and experience.”
Capstone:
Subject descriptionThis subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.
24790 Business Project: Marketing (Capstone)
Requisites: 48 Credit Points in Master of Marketing Program Completion of 24734 Marketing Management Completion of 24710 Buyer Behaviour
StaffDavid WallerLynne Freeman
email is the preferred method of communication. If making an appointment at least 48hours notice pleaseUse your UTS email address; state your subject/tutorial number
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. apply a broad range of marketing tools, frameworks and decision-making to real world issues and contexts.
2. access and critically analyse relevant information for comprehensive marketing solutions.
3. integrate multifunctional perspectives and frameworks to deliver comprehensive business solutions and progress
organisational initiatives
4. apply innovative problem solving and develop self-directed project planning and solution processes
5. present effectively in an informal and formal manner the project plans and findings.
Course intended learning outcomes (CILOs)Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental context (1.1)Apply innovative problem-solving processes to address business issues and integrate the solutions in decision making (2.1)Use oral communication appropriately in a professional context to convey information clearly and fluently (3.2)Evidence understanding of ethical and social responsibility in professional practice and accountability for related personal outputs (4.1)Critically evaluate and apply sustainability principles to decisions in business contexts (4.2)Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice (4.3)Apply high-level technical skills within specialised marketing management, marketing research and strategic marketing practice (5.1)Execute a substantial research-based or professionally focused marketing management, marketing research or strategic marketing proj ...
Capturing Attention How To Use The Research Translation Toolkit’s Communicati...Francois Stepman
March 9 Transforming Research into Programs and Policies: How to Use the Research-to-Action Plan Section
Guest Speaker: Dr. Marlene Lee, PRB, United States
Speaker bios
This webinar introduces you to how you can use the Research-To-Action (R2A) Plan Section to develop a step-by-step plan to communicate your research findings, attract influential stakeholders, and ensure your research leads to action.
Product management bootcamp training instructs you how to utilize more keen, advertise arranged procedures in your new product advancement ventures and the everyday exercises.
Product management bootcamp training covers how to effectively oversee products over the entire Product Lifecycle. This hands-on training covers business case, advertise requests, product highlights, showcase technique, product commencement, beta program, and end of life designs related with product management. Moreover, Product management bootcamp training provides you information and knowledge in various perspectives of product management such as design thinking, customer-oriented design, competitive strategy, business model development, influence without authority, team management, pricing, and customer insights.
How Can You Benefit From Product Management Bootcamp?
More beneficial, market-oriented products and services
Pleased customers
Reduced product failure by eliminating instinctive Product Management decisions
A reliable and powerful technique throughout product teams and their stakeholders who construct, advertise, sell, and support products
Incorporate distinct groups of people in marketing, IT, sales and other departments into one united team
Why Choose TONEX for Your Product Management Bootcamp?
TONEX instructors have great experience in both academia and industry. They know your needs and know how to deliver a training fits those needs
Training material is fun, comprehensive, and dynamic
Training is a combination of theory and practice
You will learn all the theory necessary via interactive lectures
You will experience what you are taught via individual/group activities and hands-on workshops
The case studies and examples are chosen from real-world examples and projects
Audience:
4-day course designed for:
Product Managers
Directors and Vice Presidents of Product Management
Project Managers
Program Managers
Engineers involved with Product Management
General Managers involved with product portfolios and corporate strategy
Price: $3,900.00 Length: 4 Days
Learn more about course objectives, outline, etc.
Product Management Bootcamp Training
https://www.tonex.com/training-courses/product-management-bootcamp-training/
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
Understanding Strategic Planning: What would you ask?Alex Goh
So lets say you wish to amp up your understanding on strategic planning. Now imagine you could ask a fellow Planner anything - what would you ask? The above is a compilation of 4 questions - from one Planner to another.
But it's but ONE way of answering those questions. How would you have answered differently?
Be it an alternative answer, or a new question, feel free to drop a comment below (or start your own Q&A) and see what kind of conversation ensues.
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Faculty of BusinessMarketing Discipline Group247.docxlmelaine
Faculty of Business
Marketing Discipline Group
24790 Business Project:
Marketing (Capstone)
Course Notes
Spring 2019
INTRODUCTION
David Waller
Lynne Freeman
Today’s WorkshopCourse OverviewClass MinglingDiscuss Project Ideas in Group
Objective: Familiarise yourself with the course and project requirements!
“a capstone is a crown, a shining and fully functional architectural feature that encloses and, for all time, seals into place the culmination of knowledge and experience.”
Capstone:
Subject descriptionThis subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.
24790 Business Project: Marketing (Capstone)
Requisites: 48 Credit Points in Master of Marketing Program Completion of 24734 Marketing Management Completion of 24710 Buyer Behaviour
StaffDavid WallerLynne Freeman
email is the preferred method of communication. If making an appointment at least 48hours notice pleaseUse your UTS email address; state your subject/tutorial number
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. apply a broad range of marketing tools, frameworks and decision-making to real world issues and contexts.
2. access and critically analyse relevant information for comprehensive marketing solutions.
3. integrate multifunctional perspectives and frameworks to deliver comprehensive business solutions and progress
organisational initiatives
4. apply innovative problem solving and develop self-directed project planning and solution processes
5. present effectively in an informal and formal manner the project plans and findings.
Course intended learning outcomes (CILOs)Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental context (1.1)Apply innovative problem-solving processes to address business issues and integrate the solutions in decision making (2.1)Use oral communication appropriately in a professional context to convey information clearly and fluently (3.2)Evidence understanding of ethical and social responsibility in professional practice and accountability for related personal outputs (4.1)Critically evaluate and apply sustainability principles to decisions in business contexts (4.2)Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice (4.3)Apply high-level technical skills within specialised marketing management, marketing research and strategic marketing practice (5.1)Execute a substantial research-based or professionally focused marketing management, marketing research or strategic marketing proj ...
Capturing Attention How To Use The Research Translation Toolkit’s Communicati...Francois Stepman
March 9 Transforming Research into Programs and Policies: How to Use the Research-to-Action Plan Section
Guest Speaker: Dr. Marlene Lee, PRB, United States
Speaker bios
This webinar introduces you to how you can use the Research-To-Action (R2A) Plan Section to develop a step-by-step plan to communicate your research findings, attract influential stakeholders, and ensure your research leads to action.
Product management bootcamp training instructs you how to utilize more keen, advertise arranged procedures in your new product advancement ventures and the everyday exercises.
Product management bootcamp training covers how to effectively oversee products over the entire Product Lifecycle. This hands-on training covers business case, advertise requests, product highlights, showcase technique, product commencement, beta program, and end of life designs related with product management. Moreover, Product management bootcamp training provides you information and knowledge in various perspectives of product management such as design thinking, customer-oriented design, competitive strategy, business model development, influence without authority, team management, pricing, and customer insights.
How Can You Benefit From Product Management Bootcamp?
More beneficial, market-oriented products and services
Pleased customers
Reduced product failure by eliminating instinctive Product Management decisions
A reliable and powerful technique throughout product teams and their stakeholders who construct, advertise, sell, and support products
Incorporate distinct groups of people in marketing, IT, sales and other departments into one united team
Why Choose TONEX for Your Product Management Bootcamp?
TONEX instructors have great experience in both academia and industry. They know your needs and know how to deliver a training fits those needs
Training material is fun, comprehensive, and dynamic
Training is a combination of theory and practice
You will learn all the theory necessary via interactive lectures
You will experience what you are taught via individual/group activities and hands-on workshops
The case studies and examples are chosen from real-world examples and projects
Audience:
4-day course designed for:
Product Managers
Directors and Vice Presidents of Product Management
Project Managers
Program Managers
Engineers involved with Product Management
General Managers involved with product portfolios and corporate strategy
Price: $3,900.00 Length: 4 Days
Learn more about course objectives, outline, etc.
Product Management Bootcamp Training
https://www.tonex.com/training-courses/product-management-bootcamp-training/
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
2. A1 LEARNING OUTCOMES
1. Demonstrate the following knowledge and understanding:
Demonstrate a thorough understanding and broad knowledge of the function of
marketing communications tools in integrated brand communication programmes by
appreciating market segmentation and branding issues and by judging the effectiveness
and outcome of their applications in both analogue and digital media.
2. Demonstrate the following skills and abilities:
Analyse and critically evaluate strategies for managing reputation and demonstrate
how the success of PR activities might be assessed individually and in the context of an
overall marketing strategy.
3. ASSESSMENT 1
Individual written assignment (40%) – 2,500 words This will require you to
research and analyse four contemporary campaigns.
You will then be expected to construct a set of guidelines.
Testing;
Evidence based approach
Evaluate various comms techniques
Critical understanding of evaluation
4. ASSESSMENT 1 (& 2): TO GET A GOOD
GRADE
• You can use them to evaluate your own work and consider your grade before you submit.
• Your assignment is likely to pass with D or a C (42%-58%) if it is up 50% critical analysis with 50% or
more of the report devoted to description of the crises. You also need to do more than describe the
theories and models. You should use the theories and models as the basis of your critical analysis.
• Your assignment is likely to secure a higher mark (62%+) if it is principally focused on critical
analysis, especially if it uses more than one of the theories and models from the published literature
and/or discussed in class. There will only be limited description of the case studies, as necessary to
support the analysis. Your opinion should be made clear, but should also be grounded in the
theories and evidence.
• Your assignment is likely to secure a top level (Distinction, 72%+) mark if you not only apply several
theories and models to your critical analysis but also develop a synthetic evaluation drawing on the
strongest features of several models to arrive at a stronger, and closely-argued, conclusion.
5. THE TASK PART 1 (ANALYSIS)
• Outline how each of the four campaigns below work for the various brands;
• what they are communicating and how this reinforces the brand.
• Also consider for each of the four,:
• what the opportunities and challenges might be for extending this to a more
integrated approach across other media.
• You should include reference to appropriate academic theory or frameworks and
consider the impact on the brands from a reputational point of view (1,500 words /60%
of marks).
6. THE TASK PART 1 (ANALYSIS)
• The 4 marketing campaigns you should analyse:
• SodaStream Earth Day campaign
• A campaign by SodaStream using the sister of Facebook founder to reinforce the message; “Don't just share
show you care” by using less plastic
• Dove’s reverse selfie
Thoughtful build on the ‘real beauty’ campaign, looking at the pressure young girls experience through social
media https://youtu.be/z2T-Rh838GA
• Guinness
Welcoming back and helping out pubs with a £30m fund. We discussed this in class in session 1!
https://youtu.be/_8tmo-2cbKU
• Avatar of Prince; “the man he was destined to become”
Prince brought back to life virtually and imagines who he would have been at the age 30. The football prodigy is
turned into a player in the Fifa 21 game, signed to his former club, Queens Park Rangers, with sponsorships
from major brands including Adidas and JD Sports
https://youtu.be/S2ZXLHhFcts
7. THE TASK PART 1 (GUIDELINES)
• 2. Use your insights and learnings from the 4 campaigns above, to construct a set of
guidelines to inform similar brands in the future (1,000 words / 40% of marks) and this
should include:
• How to embed a purpose based approach to their product ethos, vision and service
• How to communicate this to audiences and stakeholders
• How to measure the desired consumer behaviour change with qualitative and
quantitative insights
• Outline your measures of success for these approaches
8. THRESHOLD EXPECTATIONS
• Demonstrate a coherent understanding of the main personal and
external influences on consumer buyer behaviour and how it impacts
marketing communications strategy.
• Evidence appropriate knowledge of positioning and branding
strategies.
• Be able to evaluate the alternative communication tools and to
identify the most appropriate in a given context.
• Indicate a critical understanding of the evaluation techniques
available and their suitability to measuring specific marketing
communications campaign objectives
9. FOR A ‘CRITICAL APPROACH’
• Use frameworks and theory
• POE, 4-stage model of integration
• DRIP (Differentiate, Reinforce, Inform and Persuade)
• CAN model
• Comms Theory
• SOSTAC
• Marketing plan and Campaign plan stages
• Consumer buying decisions / Cognitive Theory
• Others that you have researched
• Include definitions e.g. Integration, creativity
• Use Marketing terminology
• Check your glossary and other sources
10. REFERENCING
• Include citations (in text references)
• Include a full bibliography at the end in
Harvard format
• Harvard
• https://lrweb.beds.ac.uk/guides/a-guide-to-r
eferencing/journals
• Types of sources:
• Textbooks
• Practitioner articles
• Academic journal articles
• Videos etc.
• Guided learning materials
•
11. BEING CRITICAL
• Further research
• Focus on making your assignment critical
• Include academic journal articles
• Use the UoB online library
• http://library.beds.ac.uk/
• WARC database
• Limited use of Google
• https://lrweb.beds.ac.uk/business-studies/subjects2/
marketing-pr-and-advertising
/
13. BEING CRITICAL
• Use the higher order skills of Bloom’s Taxonomy
• Communications skills classes
• Critical thinking resource in
• BREO/Assessment and Feedback
• FAQs on Discussion Board
14. SUBMISSION AND FEEDBACK
• Electronically to BREO
• Link in Assessment and Feedback
• Deadline
• Before 10am on the due date.
• Submit well before to avoid issues with
technology etc.
• Feedback
• Within three weeks
15. KEY DATES
Assessment support
- Further guidance including FAQ in Breo and Discussion Board
- Focused session
- Submission date A1 & A2
- Before 10am, Friday Week 3 & week 6
16. LAST THINGS
• Good luck
• Double check brief – tick off all the questions you have answered
• Proof read (twice; first for the critical response, second for the thread
/theme / flow)
• Do illustrate
• Do take care – make an effort