The document summarizes a presentation by Lee Duddell of whatusersdo, a user insight and testing service. The presentation discussed how whatusersdo captures user experience videos, tests mobile and fixed web, and highlighted insights such as mobile accentuating UX problems and the importance of button placement on mobile. It also promoted a 20% discount on services during July 2012.

1. whatusersdo
Web Managers’ Group
5th July 2012
Lee Duddell
#webmgrs @whatusersdo

2. We are…
• Europe’s leading user insight and testing service
• Capture User Experience in videos (with users’ voice)
• Mobile and Fixed Web tests (and both)
#webmgrs @whatusersdo

3. This evening…
• User videos & insights
• How to get started
• Special Offer!
#webmgrs @whatusersdo

4. Thank you…
#webmgrs @whatusersdo

5. First impressions…
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10. Location, Location, Location
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14. Interaction feedback
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17. Mobile accentuates UX problems
Users are increasingly recognising “mobile ready” sites
Button/action placement even more important
Maps = cool. Lists = easy & fast
Provide instant feedback upon interaction
#webmgrs @whatusersdo

18. Getting started…
Get UX insight on the “best practice” = competitors
Test mobile at every development stage
Run “responsive” tests: Fixed Web and mobile
Be lazy – do the least you can for tablets
#webmgrs @whatusersdo

19. CTA…
20% discount during July 2012
#webmgrs @whatusersdo

20. Thank you…
“I would like to apologise for not being able to
accomplish the tasks, no matter how hard I tried.”
“I actually found the site very easy to use.”
“Perhaps the online community could be made into a
mobile site too. However, everything else is pretty
straightforward and easy on the eye, and easy to
browse.”
#webmgrs @whatusersdo