1. 3.2 TYPES OF MARKET
Before started the business, Mr Zaini Hassan has determined his target market. This
is important because it can prevent the business from producing the product that cannot
fulfill the demand and wants of the customer. Besides that, its hard to market the product if
the target cannot be reachable.As INANI CRAFT state at the Meru, Kelang, it become an
attention to all the folks around it.The INANI CRAFT has received many orders from many
types of consumers.Types of market that can we categorised to INANI CRAFT consumers is
Demographic segmentation.
Demographic segmentation are relatively easy to measure and thereby provide the
basis for altering product development plans.Its commonly shows the condition of the
community.In INANI CRAFT, they market their product by focussing on their income.There
are two types of consumers that we can differientiate.One is moderate life and secondly,
luxurious life.Here,we can conclude that all the customer is capable according to their
income.
In addition, the target market of INANI CRAFT is base on generation. According to our
research, all the product produced have their different design from year to year. This is
because, the son of the owner, usually find some ideas to create the new design to make the
variety of product to fullfill the customer desire. We can clearly see that this business had
produced a up to date product. The product produced is follow the new designs according to
the his son generation. Every year, they will produce a different product base on the
creativity and it will combine with the ideas from the customers. So that, it can make a
satisfaction from both side, consumer and customers needs.